Melissa is seeking a new career opportunity with potential for growth. She has over 7 years of experience as a Spa Director managing two spas with combined revenues over $3.5 million. Her responsibilities included financial management, marketing, hiring, training, and ensuring high customer satisfaction. She increased annual revenues by 5-10% through new product lines and marketing campaigns. Additionally, Melissa has over 15 years of experience in business management, marketing, and customer service for other organizations.

1. Melissa Y. Winkler
-534-
Objective
Currently, I have reached the top of the ladder as a Spa Director with Crystal Springs, so I am looking for a
career that allows me to expand my skills while offering the potential to grow within the company. Essentially, I
wish to attain a great job opportunity that is fast paced and somewhere I can call “home”.
Professional Experience
Spa Director, 7/2012 to Present
- Spa Manager – start 9/2011
- Assistant Spa Manager – start 8/2010
At Reflections Spa at Grand Cascades Lodge at Crystal Springs
14 Room Award Winning Spa within a AAA Four Diamond Resort
This position requires a well-rounded business professional as the job includes all aspects of running a business.
Financial tasks include inventory, ordering, expenses, reconciliation, evaluation of P&L, payroll, revenue
reporting, and growth reporting. Marketing tasks include everything from developing annual marketing plans to
implementing and overseeing the in-house marketing department through the execution. Managerial tasks
include hiring/termination, training, scheduling, coaching, and creating a positive work environment.
Selected Accomplishments
● Manage 100+ employees at 2 spas with revenues exceeding $3.5 million combined.
● Increased revenue by 5-10% annually.
● Introduced several new product lines to increase retail sales by 10-12% annually.
● Developed a standard operating procedure for: training, telephone sales, daily reporting, customer
satisfaction documentation, upselling retail and appointments, revenue reporting, and weekly capacity
review & growth potential.
● Devised annual marketing plans for both Elements and Reflections Spas.
● Implementation and organization of multiple Exclusive Member events which showcases all departments
of the company ranging from food and beverage to hotel to spa.
● Attained “America’s Top 100 Spas” 3 years in a row.
● Asked to step in and run both spas on two separate occasions and gladly stepped in to assist; total time
running both facilities is 7 months.
Part Time Business Manager, 6/2002 to Present
ABC CHIMNEY SWEEP
This part time position entails the management of business operations focusing on the creation and execution of
advertisements and marketing materials, answering phones, scheduling appointments, registering certification
meetings, inventory ordering, uniform design and ordering, website management, organization and collection of
accounts receivable, data entry, year-end financial balancing, monthly tax computation, and bank deposits.
Selected Accomplishments:
● Developed and launched direct marketing campaign; this campaign was designed to fight sales
decrease from economic downturn.
● Collect and analyze service evaluation surveys on a by appointment basis and monthly review.
● Customer service calls for customer retention and repeat service scheduling.
● Co-creation of website.
● Developed “Retirement Sale” marketing campaign (currently in progress)

2. Marketing Consultant, 2/2010 to Present
Volunteer consultant for nonprofit organizations to identify goals and devise marketing plans to reach those
goals, companies have included Camp Auxilium Learning Center and IHN.
Restaurant Manager and Marketing Assistant, 5/2003 to 10/2008
AUTHENTIC PIZZA AND PASTA
The various tasks required me to focus on customer satisfaction, training staff, creating and designing
marketing materials/restaurant displays, waitressing, delivery, hands on renovations, customer promotion.
Selected Accomplishments:
● Created repeat customer promotions to increase retention and referrals. This included the creation and
production of coupons, direct mailers, and door hangers.
● Designed Logos, uniforms, in-store print ads and promotions, and menus.
● Trained new staff and implemented job specific task lists.
● Participated in hands on 2 month renovations prior to restaurant opening.
Education
RAMAPO COLLEGE OF NEW JERSEY – Mahwah, NJ
Bachelor of Science, 5/2008
● Major: Business Administration l Concentration: Marketing
● GPA: 3.7 l Graduated with Honors
Technology
Software:
MS Office (Word, Access, Excel, PowerPoint, Publisher)
Northwind Maestro Systems
My Staffing Pro
Quick Learner - ex. learned Maestro in 2 week, which normally takes 1.5 months
QuickBooks - Basic Skills
ADP Payroll Systems
Peak Performance by Heath and Co.
Awards/Inductions
● Phi Theta Kappa: International Honor Society - 12/2003
● National Deans List – 12/2003
● Completion of the Eric Weiss Excellent Service Certification
Melissa Winkler ● (973)534-7061 ● Available for Relocation