This letter and resume were submitted by Darlene Lally for a Regional Marketing Coordinator position. Darlene has over 20 years of experience in marketing, sales, property management, and real estate. Her background includes strategic marketing, promotional campaigns, sales and team building, real estate sales and management, personnel training, short sales and foreclosures, client relations, and market penetration. She demonstrates the ability to work with people from various backgrounds to meet sales goals. Darlene has a Bachelor's degree in Psychology and is looking for a loyal and dedicated role to fully utilize her skills.

1. Darlene Lally, ABR
8 Martin Avenue
Bristol, Rhode Island 02809
(702) 683-1574
darlene_lally@yahoo.com
Dear Prospective Employer:
This letter and resume are for your consideration for the position of Regional Marketing Coordinator that I believe will
fully utilize my professional skills and personal abilities. My background reflects extensive experience in, but is not
limited to the following areas of proficiency:
√ Strategic Marketing & Meeting Coordination
√ Innovative Marketing, Advertising & Promotional Campaigns
√ Sales Marketing - Motivational Team Building
√ Real Estate Sales & Management / Sales Meetings
√ Personnel Development & Training / Re-Training of Sales Professionals
√ Short Sales Specialist / Foreclosure
√ Relationship Building / Clientele Base Development
√ Marketplace Penetration
√ Self-Generated Leads & Referrals
√ Client Relations / Customer Service
I have also developed the ability to establish and maintain interpersonal communications and rapport with fellow staff,
clients, c-level executives, financial institutions, and management. These are all combined with proven business
knowledge, and a Bachelor of Arts in Psychology.
My demonstrated marketing abilities in working with people from all lifestyles, while meeting and/or exceeding corporate
revenues goals and objectives are skill sets I will bring to your organization.
You will find me a loyal, personable, and dedicated individual. My positive personality enables me to maintain effective
and efficient performance in a conscientious manner.
In closing, I want to thank you for your time and consideration, and welcome the opportunity to meet with you and further
discuss my qualifications in detail.
Sincerely,
Darlene Lally, ABR
encl.

2. Darlene Lally, ABR
8 Martin Avenue
Bristol, Rhode Island 02809
(702) 683-1574
darlene_lally@yahoo.com
CAREER PROFILE
A competent, skilled and results-driven professional with a strong record of achievement in providing
comprehensive and strategic marketing and personnel motivation expertise to ensure
streamlined operations, significantly increased proficiency and profitability.
• Effective decision-maker; able to quickly evaluate available alternatives in a logical manner.
• Excellent communicating, listening and negotiating skills, coupled with the ability to establish and
maintain rapport with all levels of personnel, realtors, executives, owners, financial institutions,
management and clients.
• Computer Operations - Microsoft Office Suite; Windows; Internet.
• Proven background at high levels of team building, planning, organizing, and problem-solving,
all of which realized significant contributions to bottom-line results.
People Oriented • Service Oriented • Results/Profit Oriented
PROFESSIONAL EXPERIENCE
2/15 - Present KELLER WILLIAMS, Bristol, Rhode Island
Realtor®
2009 – Present REALTOR EXIT REALTY, Las Vegas, Nevada
Luxury Short Sale & REO Specialist
• Received Short Sales Certification.
2005 - 2008 CENTURY 21 ADVANTAGE GOLD, Las Vegas, Nevada
Realtor®
• Awarded “Multi-Million Dollar Producer”, 2005, 2006, 2007.
• Recognized for “Highest Short Sales Producer & Listing Agent”, 2007.
• Recognized for “Highest Number of FSBO’s”, 2005 and 2006.
2001 - 2004 LAGUNA BRISAS, Las Vegas, Nevada
Property Manager - 4 Locations
• Handled Section 8 properties encompassing all facets of pertinent accountabilities. Additionally
trained and motivated personnel on telephone etiquette, customer service and client relations, all
of which resulting in significantly increased occupancy and overall operational profitability.
• Utilized Yardi software application for rent collection purposes.
• Held monthly staff trainings at all four locations to enhance complete sales operations.
Introduced and implemented a quarterly bonus system successfully motivating and increasing
sales revenues.
• Recognized and implemented a program to award ‘Top Sales’ professionals receiving vacations
to Cabo San Lucas, Mexico based on job performance excellence, and a proven track record.
• Increased occupancy rates from 72% to 96% within a six-month duration.
• Turned-around a downtrend property to a highly profitable, upscale property with an excellent
image to the general public; effectively eradicating all criminally based activities.
2000 CON AM, Las Vegas, Nevada
Leasing Director
• Traveled to properties falling below sales margin, subsequently re-trained sales agents of over
36 properties, some with over 500 units entailing both low and high-end properties. This resulted
in significantly increased overall sales volume.
• Held monthly meetings on telephone etiquette, customer relations and asking correctly state
client questions.
• Oversaw productivity and performance of maintenance crew, and collected rents.
• Increased occupancy rates, cleaned up area and image to general public.
• Utilized Yardi computerized systems in collection of rents, and Microsoft Office Suite.

3. Darlene Lally, ABR
1999 - 2000 COUNTRY CLUB TOWER, Las Vegas, Nevada
Leasing Director
• Increased occupancy rate from 50% to over 98%.
1989 - 1999 LAS VEGAS ATHLETIC CLUB, Las Vegas, Nevada
Sales Manager - All Locations / Sales
• Bottom-line sales management responsibility encompassing all aspects of athletic club
operations, to include: overseeing up to 175 employees, and complete fitness operations, health
and safety of over 1000 members.
• Sold memberships to general public; rated consistently in “Top 10” in overall sales performance.
• Rated “Top Sales Professional” throughout career resulting from job performance excellence,
industry knowledge, and a proven track record.
• Trained all sales personnel to include receiving high-level recognition of superior job
performance; awarded numerous commendations, vacations, and upward mobility incentives
with promotion to Sales Manager.
EDUCATION
UNIVERSITY OF PHOENIX, Las Vegas, Nevada
Bachelor of Arts - Psychology, 2011
Continuing Education /Specialized Training / Professional Development
• Short Sales Certified - Equator.com/Bank of America
• ABR Certified
• Sales Training
PROFESSIONAL REFERENCES
Peter Naughton, Broker/Owner
Shamrock Realty, San Francisco, California
(415) 999-9210
Biff Leonard, Circuit Court Judge
Las Vegas, Nevada / California
(619) 572-2288
Amie Wever, Regional Manager
Property Management Companies
(702) 321-0143