Non-store retailing involves sales made directly to consumers without using physical stores. It includes direct marketing through methods like telemarketing, direct mail, and e-commerce. Non-store retailing offers consumers convenience through purchasing anytime from anywhere and delivery to their preferred location. It has been growing faster than traditional retail stores and now accounts for over 15% of all consumer purchases. However, non-store retailing also faces challenges like security issues with online payments and slower internet connections.
An assignment on "Non Store Retail Format"
Includes definition, Types, Advantages and disadvantages of each, future expectation of Non Store Retail Format.
Retail Store Design, Functions/ Responsibilities of Store Manager, Retail Store Objectives, Principles of Retail Store Design, Types of Layout, Signage and Graphics, Feature Areas, Space Management, Tools used for positioning of items
An assignment on "Non Store Retail Format"
Includes definition, Types, Advantages and disadvantages of each, future expectation of Non Store Retail Format.
Retail Store Design, Functions/ Responsibilities of Store Manager, Retail Store Objectives, Principles of Retail Store Design, Types of Layout, Signage and Graphics, Feature Areas, Space Management, Tools used for positioning of items
Theories of retailing, theories of retail development,
Retail Life Cycle, Environmental Theory, Cyclical Theory - Wheel of retailing, phases of retail development, Accordion theory
Every time you enter a retail store, your shopping experience has been extensively planned, from the items you see for sale to the layout and design of the store. Many times these decisions are made by someone working in retail operations, or the area of retail concerned with the day-to-day functions of stores
Retail Sore, Store management, Responsibilities of store manager, Store objectives, Store design, Principles of store design, Layout, Types of layout, Signage, Feature Areas
Retail Store Locations - Retail Management'Nipun Jain'
About, how-to, processes, decision criteria, etc on picking a Retail Store Location.
Useful for students and professionals, with inclination towards Retail.
How to Drive Growth in a Multi-channel Retail BusinessVision33
Whatch our Omnichannel Technology webinar where Vision33 and retail industry experts explain how the right technology can drive profit for you as a growing multi-channel retailer.
Theories of retailing, theories of retail development,
Retail Life Cycle, Environmental Theory, Cyclical Theory - Wheel of retailing, phases of retail development, Accordion theory
Every time you enter a retail store, your shopping experience has been extensively planned, from the items you see for sale to the layout and design of the store. Many times these decisions are made by someone working in retail operations, or the area of retail concerned with the day-to-day functions of stores
Retail Sore, Store management, Responsibilities of store manager, Store objectives, Store design, Principles of store design, Layout, Types of layout, Signage, Feature Areas
Retail Store Locations - Retail Management'Nipun Jain'
About, how-to, processes, decision criteria, etc on picking a Retail Store Location.
Useful for students and professionals, with inclination towards Retail.
How to Drive Growth in a Multi-channel Retail BusinessVision33
Whatch our Omnichannel Technology webinar where Vision33 and retail industry experts explain how the right technology can drive profit for you as a growing multi-channel retailer.
What Is Multi Channel Retail?: Benefits, Challenges and ImpactsRizwan Tayabali
Multi-channel retailing is a deceptively easy concept. Simple in terminology, but complex to
explain and even more so to deliver. This paper provides an overview of what it is about, covering the
drivers, benefits, challenges and organizational changes needed to get there.
Things to Know About In-Mall Advertising.pdfMallAds
The flexibility of digital mall advertising allows brands to create and display multiple promotions, rotate messages based on key periods and sales, and remove the high production costs of large-format print advertising.
What Is Mobile Marketing & Its Types.pptxTurboAnchor
What is Mobile Marketing? It’s a marketing strategy that engages the audience on smartphones or tablets using mobile-specific outreach channels, such as SMS, push notifications, MMS, social media, and in-app notifications. Each mobile marketing channel holds unique value in delivering and conveying specific types of information to the consumer.
In previous years, we have noticed that customers have shifted their attention to mobile. Therefore, marketers are doing the same to create true multichannel engagement. As technology gets divided into more segments, so does marketing.
This report highlights the increasingly competitive nature
of the retail market, identifying changing consumer
behaviour as a key driver behind this. Consumers today
own much more ‘stuff’ than previous generations, making
it more difficult to persuade them to purchase additional
products. Consumers are also time-pressured, so convenience
and speed has taken priority.
All these factors, combined with supply side considerations - more intense focus on price, a deflationary retail environment and even greater choice - means retail growth will be much harder to achieve over the next ten years. For this reason, it is vital that retailers secure customer loyalty.
Understanding consumers’ behaviour, wants and needs is essential to build this loyalty. This isn’t just about knowing what customers want to buy, but truly understanding how and where they want to buy, their motivations and what they expect from their overall shopping experience.
This also means that retailers need to re-evaluate how to reach customers and reappraise traditional marketing techniques – many of which are still relevant, but are less impactful and influential in today’s environment. This deeper understanding will ultimately help retailers secure loyalty in the era of the unfaithful consumer.
This is a quick guide to Mobile Marketing for small and medium sized businesses. It highlights some stats from 2014 and makes a case for why it is necessary for your business to use this platform for marketing.
Today’s retail customers expect flexible interaction channels that allow them to shop wherever they are, whenever they want – supported by personalised offers, a sufficiently high availability and assortment of product, and rich product information that enhances their shopping experience.
Marketo - The definitive guide to digital advertisingDuy, Vo Hoang
Advertising has evolved. No longer is it restricted to print publications, static billboards, radio, and television. Modern technologies have opened the door to a whole new era of advertising–digital advertising. Digital advertising allows marketers and advertisers to reach and appeal to their core audiences in new ways and with more precision.
The challenge of meeting the modern buyer's expectation of a continuous, cross-channel, and personal experience is met with new ad technology and innovations that continue to advance at break-neck speeds. New ad technology platforms, types of ads, methods of tracking, dynamic ad content, and advances such as the Internet of Things now provide endless opportunities for marketers and advertisers to engage their customers personally and across channels.
In this comprehensive, 110+ page guide, we cover topics from the evolution of digital advertising, to how to structure your digital marketing team, to testing and optimization. Loaded with checklists, charts, and thought leadership from digital advertising experts, The Definitive Guide to Digital Advertising will teach you how to create strategic and dynamic digital advertising.
2. Non-store retailing is a form of retailing in
which sales are made to consumers without
using physical stores.
The non-store retailers are known by medium
they use to communicate with their
customers, such as direct marketing, direct
selling and vending machines or e-tailing.
3. Non store retailing is patronized to time
conscious consumers and consumers who
can't easily go to stores, or compulsive buyers.
Most non-store retailers offer consumers the
convenience of buying 24 hours a day seven
days a week and delivery at location and time
of their choice.
4. Non-store sales are now growing at a higher
rate than sales in retail stores.
Non-store retailing now accounts for more
than 15% of all consumer purchases, and it
may account for over 1/3 of all sales by the
end of the century.
7. METHOD OF DIRECT
MARKETING IN WHICH
A SALESPERSON SOLICITS TO
PROSPECTIVE CUSTOMERS TO
BUY PRODUCTS OR SERVICES,
EITHER OVER THE PHONE OR WEB
CONFERENCING APPOINTMENT
SCHEDULED DURING THE CALL.
8. Direct selling method in
which merchandise from
several vendors, or
several items from the
same vendor, are
presented
to prospective buyers via
mail or internet.
9. In this form of direct marketing the product is
advertised on television, details about the
product features, price and things like
guarantee/warranty are explained.
Phone numbers are provided for each city,
where the buyer can call in a place the order
for the product. The products are then home
delivered.
11. E-mail marketing is a form
of direct marketing which
uses electronic mail as a
means of communicating
commercial or fundraising
messages to an audience. In
its broadest sense, every e-
mail sent to a potential or
current customer could be
considered e-mail marketing.
12. •Cost Savings
•Quick Response Cycles
•Generates Revenues
•Popular Medium
•Effective Medium
•Results are Measurable
•Builds Customer Relations
13. It is a is a machine that dispenses
merchandise when a customer
deposits money, validated by a
currency detector, sufficient to
purchase the desired item .
VENDING MACHINE.
14. THE INFORMATION KIOSK
It is the first kiosk platform for a variety of
functions offered on many kiosks in the
marketplace today. By the touch of a finger
users can gain access to product information,
company services, forms and printouts for
retail stores, schools, churches, city
government, tourist locations and more.
15. AIRPORT RETAILING
In past, the leading airport retailers
were fast food outlets, tiny gift
stores, and newspaper/magazine
stands. Today airports are a major
mecca of retailing. At virtually every
large airport, as well as at every
medium ones, there are full-blown
shopping areas.
16. Its freedom from a physical retail presence.
The high fixed costs of operating retail outlets are
eliminated.
The breadth of customer coverage is considerably
wider than is possible with an individual retail
location.
Companies do not have to spend large sums or
dilute stock building new locations, or acquiring
them.
This truly gives the non-store retailer a global
market from a cheap, centralized location.
17. There is also the fear of credit card abuse and
mail fraud, both related to the sense of
detachment that not holding a prospective
purchase brings.
And since most of us do not have the luxury of
a pricey T1 Internet connection, we must still
deal with painfully slow connections.
19. The marketing of products to ultimate
consumers through face-to-face sales
presentations at home or in the workplace
Party plans: Hosting groups to view a product
demonstration and encouraging participants to
purchase the products.
Example: Eureka Forbes.
20. Benefits
Personal attention to customer.
Convenience of time and place of presentation.
Limitations
High costs make it the most expensive form of
selling.
Negative consumer view of direct selling.
21. •In direct-response marketing,
marketers use broadcast media to get
customers to contact them directly.
•It is direct-response marketing
because the communications from the
customer to the marketer are direct,
this differentiates it from simple direct
marketing in which the
communications from the marketer to
the customer are direct, but do not
allow for instant feedback.
22.
23. An interactive system of marketing which uses
one or more advertising media to effect a
measurable response at any location, forming
a basis for creating and further developing an
ongoing relationship between an organisation
and its customers.
27. • Targeting - for example using the post code,
targeted campaigns can be developed using
geographical / demographical criteria.
• Personalisation - large numbers of personalised
mailings can be undertaken regularly.
• Response rates can be high.
• Flexibility of creative scope.
• Can hold attention of reader/recipient.
29. • The focus should always be on what sells.
• Not always necessary to reinvent the wheel when designing
campaigns.
• Make the ‘offer’ the central theme of the designing campaign.
• Long copy can sell if the reader is engaged.
• Select creativity that sells, not that which just looks good.
• Always test and measure response.
• Select and retain media not on their ratings, but on their
ability to sell for you.
• Always ask for the order or for further action.