1. • Abhijeet Chandak
• Arunima Shivangi
• Bhavana Gurnani
• Kaushik Gurav
• Pranav Vashi
• Vansh Bhatia
Marketing
Management II
2. • The largest product line length is for Packs and Gear comprising of 6
types of products.
• The largest product depth is for Campus Gear comprising of overall 61
different product models.
• The width of WildCraft Product Mix is 18 types of products.
WildCraft – Product Mix
3. Wildcraft
Clothing
T-Shirts & Shirts
Jackets &
Cheaters
Shorts &
Trousers
Caps, Socks &
Gloves
Packs and Gear
RuckSacks
BagPacks
Duffle Bags
Sleeping Bags
Pac N Go
Campus Gear
Accessories
Travel
Outdoor
Rainwear
Rain Coats
Rain Pants
Rain Suits
Footwear
Shoes
Sandals
Flipflops
4. PACKS AND GEAR
RuckSacks BagPacks Duffle Bags Sleeping Bags Pac N Go Campus Gear
Gangotri Voyager Paryak Rover Travelite Summitpack Fork Pencil Pouch Flagit Laptop Backpack
Cauvery Jazz Sayak Supernova X-Treme Camping Daypack Stow-it Sling Bag Chrysio Backpack
Rock Nuptse Aksa Aqua Large T Lite Messenger Fuso Backpack Flip Backpack
Karakoram Pack Y Aro Black Hole Expedition Ultralite Sling Cyano Backpack Helio Backpack
Kailash Daypack Apollo Hypadura Ceratah Lite Tote Pitch Backpack Hoist Laptop Backpack
Trailblazer Trident Ascend Detour D Lite Duffle Wheelie Backpack Proteo Backpack
Alpinist Ursa Continuum Hitchhiker Crew Backpack Twist Laptop Backpack
Savan Eiger Enroute Wayfarer Spin Backpack Hyperspin Laptop Backpack
Outrider Techpack Imprint Carak Glider Backpack Stoppie Backpack
Odyssey Hypadura Java Sojourn Pravas Skitch Backpack Eagle Laptop Backpack
Rock & Ice Hypadura Yana Surge Sarthik Cone Tiffin Bag Fleep Backpack
Hypadura Adri Hypadura Kramat Hypadura Vapra Anithya Curl-it Sling Bag Hawkeye Laptop Backpack
Hypadura Rodhas Hypadura Dris Wanderer Hypadry Dry Curve-it Sling Bag Triplane Backpack
Hypadura Traya Club Zen Hypadura Cara Flick-it Sling Bag Hub Tiffin Bag
Blaze Cruiser Hopper Voyager Stack-it Sling Bag Peg Bifold Wallet
Zanskar Gravity Orion Frisbee Tuck-it Sling Bag Drift-it Tote Bag
Hypadura Danta Hypadura JIR Pulse Fling-it Bag Flap-it Sling Bag
Hypadura VAYA Revolution Swish-it Sling Bag Snap-it Sling Bag
Hypadura VIRI Streak Stile sling bag Strap-it Sling Bag
Hypadura YAAT Jupiter Anchor Backpack Swap-it Sling Bag
Uranus Saturn Backie Backpack Trap-it Sling Bag
Neptune Hypadura Cara Bonk Backpack Trip-it Sling Bag
Pradis Ace Crew 2 Backpack Zip-it Sling Bag
Anyat Ski 2 Backpack Grab-it Sling Bag
Sport 2 Backpack Basillio Laptop
Twist 2 Backpack Spiro Backpack
Fixie Backpack Fender Backpack
Loco 2 Backpack Wide Wings Laptop Backpack
Moto 2 Backpack Whirl Backpack
Sail 2 Backpack Endo Backpack
Axle Pencil Pouch
5. ACCESSORIES
Travel Outdoor
Rain shield Travel Accessory Chalk bag
Holster Waist Pouch Gaiters
Bum Bag travel Accessory Maglite LED 2D WC
Passport Pouch Mini Maglite WC
Astro travel accessory VX outrider WC
VX nomad WC
VX rally WC
CB Podium Chill
Aluminium Bottle 650/750
Fire Starter
Biodegradable cycling bottle
PE 2014 550/800 ML
VX Climber Camo
CB Eddy bottle750 ML
Carry Mat
Carabinger Key chain
Muela hunting knife
6. RAINWEAR
Rain Coats Rain Pants Rain Suits
Rain basic plus coat Hypadry Rain pant (M) Basic Suit (M)
Rain basic coat Hypadry rain pro pant (M) Basic plus suit (M)
Hypadry Rain pro jacket (M/F) Rain pro pant (M)
Hypadry rain coat
Hypadry rain pro cheater
Hypadry rain jacket (M/F)
Rain pro cheater
Rain basic poncho
Hypadry rain poncho
Hypadry rain cheater (M/F)
7. FOOTWEAR
Shoes Sandals Flipflops
Amphibia stride(M) Classic(M) Crate(M)
Amphibia track(M) Toe Crosser(M) Grooves(M)
Amphibia argil(M) Terrafin steer(M) Seafarer(F)
Craggrip Spring(M) Terrafin pace(M)
Craggo gravel(M) Terrafin rise(M)
Craggrip bolt(M) Terrafin cross(M)
Craggrip leap(M) Terrafin Gait(F)
Amphibia sphere(M)
Amphibia escape (F)
Craggo trail(F)
8. CLOTHING
T-Shirts & Shirts Price
Jackets &
Cheaters
Price Shorts & Trousers Price
Caps, Socks &
Gloves
Price
Hiking Tee (M/F) 1395 Fleece Vest (M/F) 1095-1595
Convertible
Trousers (M)
2195 Fleece Gloves (M/F) 395
Crew Tee (M/F) 695-1195
Husky Jacket
(M/F)
2495-2795 Hiking Shorts (M) 995-1395
Fleece Balaclava
(M/F)
495
Polo Tee (M) 1195-1395 Sweatshirt (M) 1495-1995 Bermuda Shorts (M) 1495-1895 Visor (M/F) 345
Half-Sleeve Shirts (M) 1495
Wind Breaker
(M/F)
1695
Active Trail Shorts
(M/F)
1195
Gaiter Reversible
(M/F)
495
Full-Sleeve Shirts (M) 1395-1995
Fleece Pullover
(M/F)
1195
Climbing Pants
(M/F)
1695 Fleece Cap (M/F) 395
Henley Tee (F) 995 Fleece Jacket (M/F) 1595 Hiking Pants (M) 2695 Safari Cap (M/F) 695
Runner Tank (F) 695 Bomber Jacket (M) 2195 Sun Cap (M/F) 395
Hiking Shirt (F) 795-1695 Utility Vest (M) 2495
9. SKU/Item: Husky Jacket
Product Type: Jackets and Cheaters
Product Line Men and Women apparel
Product Class: Adventure clothing
Product Family: Apparel, accessories and gear
Need Family: “Lifestyle and Retail” Gear for Life
10. • WildCraft is known for bags and therefore, length and depth of “Packs
and Gears” product line is biggest.
• WildCraft has products ranging from Rs. 300 to Rs. 3000 which provides
choice of budget to customers.
• Along with price variance, WildCraft do have collections which offers
variety of products for customer to choose from.
• WildCraft also have products in different colors.
Learnings
