SlideShare a Scribd company logo
What is gamification and how can it 
serve your nonprofit as an 
engagement tool?
What is your goal? 
What interests your donors? 
What is your conversion rate? 
How do you get volunteers and donations?
So what are your options? 
RewardParticipation! 
People are motivated by the possibility of 
a reward, like points 
Rewarding follow-through 
Online Community for members with 
tasks that can be accomplished 
Reenergizing your volunteers through competition 
Recognize top volunteers or top fundraisers
Why Do People Stop Volunteering 
- They feel that their skills and time are not being utilized well 
- No Recognition 
- Time needed 
- Nothing Creative and Exciting 
- No flexibility in volunteer opportunities 
- Lack of Communication 
- Feeling of not making a difference 
- No feedback from Leadership
Reenergize your Volunteers 
Reward volunteers 
for each time they 
volunteer 
-Certificates 
-Published 
Results 
-Different Levels 
of Volunteers for 
each Task 
completed 
- Rewards for 
recruiting new 
Volunteers
Reward for Donating 
• Get more people to 
Donate 
– Online (gofundme.com) 
– Social Media 
• Facebook 
• Twitter 
• Instagram 
– Take it to the people 
• Online Community 
• Festivals 
• Apps 
• How to Reward 
– Badges for each donation 
level 
– Badges for Social Media 
Sites 
– Leaderboard for donors 
who donate online 
– Have them participate on 
your website to build their 
own community and 
reward with points and 
different levels
With small steps 
and a little 
incentive, you can 
boost volunteers 
and donations 
using gamification

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Advertising and Promotion of whisper by Sakthi Sundar
Advertising and Promotion of whisper by Sakthi SundarAdvertising and Promotion of whisper by Sakthi Sundar
Advertising and Promotion of whisper by Sakthi Sundar
 

NonProfit Gamification

  • 1. What is gamification and how can it serve your nonprofit as an engagement tool?
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  • 4. What is your goal? What interests your donors? What is your conversion rate? How do you get volunteers and donations?
  • 5. So what are your options? RewardParticipation! People are motivated by the possibility of a reward, like points Rewarding follow-through Online Community for members with tasks that can be accomplished Reenergizing your volunteers through competition Recognize top volunteers or top fundraisers
  • 6. Why Do People Stop Volunteering - They feel that their skills and time are not being utilized well - No Recognition - Time needed - Nothing Creative and Exciting - No flexibility in volunteer opportunities - Lack of Communication - Feeling of not making a difference - No feedback from Leadership
  • 7. Reenergize your Volunteers Reward volunteers for each time they volunteer -Certificates -Published Results -Different Levels of Volunteers for each Task completed - Rewards for recruiting new Volunteers
  • 8. Reward for Donating • Get more people to Donate – Online (gofundme.com) – Social Media • Facebook • Twitter • Instagram – Take it to the people • Online Community • Festivals • Apps • How to Reward – Badges for each donation level – Badges for Social Media Sites – Leaderboard for donors who donate online – Have them participate on your website to build their own community and reward with points and different levels
  • 9. With small steps and a little incentive, you can boost volunteers and donations using gamification