This document discusses fundraising from alumni networks. It outlines why fundraising is important for alumni officers and will become more so. It describes different types of fundraising like annual funds, major gifts, and endowments. It also discusses channels for fundraising like online, print, databases, and in-person events. The document provides considerations for a hypothetical fundraising campaign to raise $1 million for a university's 50th anniversary in the next two years. It lists dos and don'ts of fundraising and outlines the start-to-end fundraising process.

1. Fundraising from Alumni
Network
Dr. Gretchen Dobson, Gretchen Dobson LLC
Mr. Sahil Dewan, FuturEd
Alumni Relations Conference- India

2. Alumni Relations Conference- India
Why
• Why fundraising matters
• Why alumni officers are also fundraisers
• Why fundraising will become more important

3. Alumni Relations Conference- India
What Types
• Annual Fund
• Major Gifts
• Crowd sourcing
• Endowments
• In-kind Gifts (non monetary)
• Planned Gifts
• Methods: in person, by class, by segmentation, by
region, print or electronic appeals

4. Alumni Relations Conference- India
Channels
4
Channels
Online
Website, E-mails, Blogs,
Search engine, Social media,
Mobile
In Print
Letters, Slogans, Posters,
advertisement using print
media
Database Givers who gives money and
who do not give
In person Events, Group meeting,
Entertainments, Celebrations
Follow us...

5. • New leadership wants to fundraise
• Alumni reunions
• Graduation year (ex: Class Gift from Students)
• In honor/memory of ...
• Launch School Development Programs (Capital
Gifts, Bricks and Mortar, Student Support)
Alumni Relations Conference- India

6. Alumni Relations Conference- India
How
• Building Relationships First, Fundraising comes later...(
20 min)

7. Case Study & Discussion
• Your college or university will celebrate its 50 year
anniversary of its founding in 2016 and, to increase
involvement and participation from alumni,
institutional leadership have decided it wants to raise
$1 million in the next two years. Your alumni have
never been asked to donate but you know a few
"VIP" alumni give because your Dean or President
has a relationship with these graduates.
Alumni Relations Conference- India

8. Alumni Relations Conference- India
Group Discussion
• What are your first considerations and questions?
• What tasks, activity and events comprise your two
year timeline?
• What kinds of support do you need?

9. Fundraising Do’s
Alumni Relations Conference- India
• Attractive caption
• Interesting pictures
• Short stories
• Be-specific
• Use of social networking sites
• Thank each giver
• Tracking of campaign
• Optimize the subject matter
• Use of slogan
• Setting up of compelling vision
• Setting up of goal
• Volunteers
• Timing management
• Update to the givers

10. Fundraising Don'ts
• Never compare and highlight the giving from the past
campaign
• Never show disrespect on the basis of amount of giving
• Don’t be greedy
• Fundraising goal neither be too high or too low
• Not identifying and cultivating enough prospects to meet
your needs
• Weak campaign leadership
• Asking too soon
• Taking donors for granted once a gift is closed
• Going back to the same old donors over and over.
• Not energizing your constituents at all levels on your
behalf.
• Not developing a strong enough case to show why you
need the money
Alumni Relations Conference- India

11. Start-to-End Fundraising Process Simulation
Setting goals; define components; define budget, identify
prospects list; Plan a campaign define solicitations
New or old; Annual, Capital or Endowment
Alumni Relations Conference- India
Define a campaign
Series of solicitation generated within a campaign
Create an appeal
Create a solicitation Define scholarships, fellowships etc
Costs of the campaign, cost of individual solicitations,
overhead cost etc
Define value
Communicate to Givers
Communicate the
solicitation/appeal
Tracking of registrations, gifts, replies (e-mails, letters, faxes),
Manage responses data base management of responses,
Tracking the progress of each solicitation
Tracking the number and type of responses that have resulted from each solicitation
Measuring the progress, response, and accumulated revenues and costs, Comparing
the actual revenues and costs to the targeted figures for each source code and appeal.
Using performance information to plan new campaigns
Response Rate (Average, Highest, and Lowest Transaction Amount
Dates of First Response and Last Response
Costs (Actual Cost, Cost per Thousand, Estimated Cost, Overhead Cost, Total Cost)
Revenue (Total Revenue, Net Revenue, Revenue per Thousand, ROI)
Monitor and
measure
performance