The document provides an overview of a training program on corporate giving. It discusses:
- Why companies give to nonprofits, including to advance business objectives, increase visibility, benefit employees, be good corporate citizens, and take tax deductions.
- What companies typically provide, such as foundation grants, corporate contributions, in-kind donations, employee involvement, and sponsorships.
- Steps for nonprofits to take to determine if they are ready to seek corporate support and how to find potential corporate funders by researching companies and staying aware of industry news.
1) Online giving portals provide credibility for organizations and allow them to reconnect with past donors and reach new donors. They allow for both small regular donations and reporting outputs without tracking every small donation.
2) When fundraising online, organizations should provide specific, measurable goals and transparent costings using simple language and clear pictures to connect with donors. Regular reporting is also important to maintain donor relationships.
3) Maintaining regular communication through personalized reports, videos, and letters while acknowledging donors can help increase donations over time by building strong donor relationships. Social media can further help organizations stay connected to donors.
Mumbai Mobile Creches provides daycare services to over 4,500 children each year at construction sites in Mumbai. The document outlines George Levinger's five stages of developing donor relationships - acquaintance, build-up, continuation, deterioration, and ending. It provides tips for each stage, such as networking to get a donor's attention initially, following up after meetings to maintain the relationship, using various reporting methods to update donors, and expressing gratitude through appropriate means to foster lasting relationships. Effective communication is emphasized throughout as the most critical tool.
Fighting Hunger Together: The Basics of Volunteer ManagementVolunteerMatch
Modeled on our popular webinar The New Volunteer Manager’s Toolkit we’ll discuss all of the basic program components from volunteer handbooks to creating a comprehensive volunteer retention plan popular in volunteer engagement, but with a focus on the needs of hunger relief organizations. This webinar was originally designed for new volunteer managers, but even seasoned professionals can learn something new.
Young Professionals and Junior Boards: Beyond the Kid’s Table to Meaningful E...Bloomerang
https://bloomerang.co/resources/webinars/
As young professionals who have served both as members and staff managers of these groups, Sarah Willey and Corinne Austin will lead you through the research on Next Gen supporters, challenges to anticipate, and steps your organization can take to start a new young friends board from scratch OR to maximize the potential of your existing group.
Technology trends are continuously changing and improving the way we work and communicate with each other. Staying on top of these trends is essential in developing new strategies for attracting, engaging, and retaining volunteers. Join the founders of Kindness Connect, Jonathan Burns and Kevan Osmond, as they explore these changes and how you can best utilize new and affordable technology to maintain an effective and engaged volunteer program.
Did you know that a well-planned, well-ran, membership program can actually add up to 25% to your organization operating budget? This panel showed how to help you capitalize on the relationship assets of your organization by creating, maintaining or enhancing your membership program. This is a rich, interactive seminar that’s filled with insights that every art house membership manager and executive director should know.
1) Online giving portals provide credibility for organizations and allow them to reconnect with past donors and reach new donors. They allow for both small regular donations and reporting outputs without tracking every small donation.
2) When fundraising online, organizations should provide specific, measurable goals and transparent costings using simple language and clear pictures to connect with donors. Regular reporting is also important to maintain donor relationships.
3) Maintaining regular communication through personalized reports, videos, and letters while acknowledging donors can help increase donations over time by building strong donor relationships. Social media can further help organizations stay connected to donors.
Mumbai Mobile Creches provides daycare services to over 4,500 children each year at construction sites in Mumbai. The document outlines George Levinger's five stages of developing donor relationships - acquaintance, build-up, continuation, deterioration, and ending. It provides tips for each stage, such as networking to get a donor's attention initially, following up after meetings to maintain the relationship, using various reporting methods to update donors, and expressing gratitude through appropriate means to foster lasting relationships. Effective communication is emphasized throughout as the most critical tool.
Fighting Hunger Together: The Basics of Volunteer ManagementVolunteerMatch
Modeled on our popular webinar The New Volunteer Manager’s Toolkit we’ll discuss all of the basic program components from volunteer handbooks to creating a comprehensive volunteer retention plan popular in volunteer engagement, but with a focus on the needs of hunger relief organizations. This webinar was originally designed for new volunteer managers, but even seasoned professionals can learn something new.
Young Professionals and Junior Boards: Beyond the Kid’s Table to Meaningful E...Bloomerang
https://bloomerang.co/resources/webinars/
As young professionals who have served both as members and staff managers of these groups, Sarah Willey and Corinne Austin will lead you through the research on Next Gen supporters, challenges to anticipate, and steps your organization can take to start a new young friends board from scratch OR to maximize the potential of your existing group.
Technology trends are continuously changing and improving the way we work and communicate with each other. Staying on top of these trends is essential in developing new strategies for attracting, engaging, and retaining volunteers. Join the founders of Kindness Connect, Jonathan Burns and Kevan Osmond, as they explore these changes and how you can best utilize new and affordable technology to maintain an effective and engaged volunteer program.
Did you know that a well-planned, well-ran, membership program can actually add up to 25% to your organization operating budget? This panel showed how to help you capitalize on the relationship assets of your organization by creating, maintaining or enhancing your membership program. This is a rich, interactive seminar that’s filled with insights that every art house membership manager and executive director should know.
- An introduction to disaster volunteer management intended for nonprofit and governmental agencies in Howard County, Maryland
- Overview of Volunteer Reception Center model
- Recommendations of steps to take to prepare for disaster volunteers
This document provides guidance on effective volunteer management. It discusses the importance of [1] clearly communicating the organization's mission and impact to volunteers to help connect them to the cause, [2] strategically recruiting and onboarding volunteers by considering their motivations and skills, and [3] ongoing training, supervision, recognition, and evaluation to retain volunteers and ensure positive experiences. The key is creating strong volunteer engagement from recruitment through retention.
AdNet - Nonprofit Research, Philanthropic Consulting, and Family Planning Rep...lpomara
January 22, 2014 AdNet Webinar: What tools, reports and summary frameworks are you using to report back to your donors? ur works consists of strategic planning sessions, family philanthropy retreats, end-of-year snapshots and nonprofit briefs … how do we most effectively report back to donors so that they fully experience the added value of our community knowledge and philanthropic expertise? Reports and strategy session summaries can take a lot of time and they can waver between the objective and the subjective. Some donors like it brief, like to dig into data, and clearly see a roadmap for progress. Other donors like to understand their values and motivations, understand their relationship to giving, see dynamic visuals, and involve family. If you are interested in learning how some other community foundations are structuring reports and creating consulting summaries, this is a webinar for you. [This webinar is an encore presentation from the 2013 AdNet Conference.] Adnet is the (www.adnetcf.org) premier professional organization for advancement professionals in the community foundation world.
Everything You Need to Know About Increasing Donor and Board Member Engagemen...Bloomerang
This document discusses increasing donor and board member engagement for nonprofit organizations. It presents that better engaging key stakeholders like donors and board members can significantly increase an organization's impact and sustainability. There are parallels between donor and board member engagement in areas like personal giving, volunteering, event attendance, and communications. Tracking engagement metrics and testing small changes can make a big difference. The document then discusses specific ways to track and measure donor and board member engagement through metrics like financial support, participation in events, volunteerism, and communications.
The document discusses the fundamentals of fundraising in the digital world. It notes that while the tools have changed from Fundraising 1.0 to 2.0, the basic principles of identifying prospects, running fundraising programs through various channels like events, membership, and direct response, remain the same. The document outlines four steps nonprofits should take which include telling a compelling story, being a good marketer as well as fundraiser, keeping messaging strong and consistent, and using data from mistakes to improve. It also discusses how to evaluate the cost-benefit analysis of using social media for fundraising by considering the staff time, technology costs, and promotion expenses required versus the potential returns.
The Rotary Foundation Cadre of Technical AdvisersElizabeth Toms
Learn the important role that cadre members play in
advising grant applicants, ensuring proper stewardship
of Foundation funds, and promoting practices that lead to
stronger, more sustainable grant projects.
Are you looking to expand your funding sources? This
session will help you find information on foundations that
might fund your club’s projects. You’ll also learn how to
outline measurable objectives and identify some critical
components of a successful grant proposal.
Design and Implement an Effective Volunteer Management ProgramKedisa Johnson
A well-structured and effective volunteer management program can help nonprofit organizations and corporations build capacity, achieve mission-specific goals, and strengthen community ties.
Measure of Success: Creating Tools and Process to Report ImpactBloomerang
https://bloomerang.co/resources/webinars/
Marie Palacios will explain what donors want to know, why it is crucial, and how to share your past achievements, so donors contribute to your future goals.
The document outlines an eight step volunteer management cycle including role definition, risk management, position design, recruitment, intake and screening, orientation and training, supervision and feedback, recognition, and retention. It emphasizes minimizing risk, having the right person for the right job through proper screening and training, providing feedback, and ensuring volunteers feel valued to support retention. Record keeping is also highlighted as important for effective volunteer management.
Learn about recent updates to Rotary.org, and My Rotary,
what we’re working on now, and what’s in store for the future.
We’ll listen to your feedback, talk about our decision-making
process, share how we’re measuring success, and offer tips
for sharing your Rotary success stories with our team.
In June 2016, the international HQ of a global NGO hired me to help develop a presentation about online fundraising for their board. There was no short term rush, but it foresaw that in a few years it might be at risk if its large institutional funders stopped or reduced their contribution. Online fundraising was seen an an option it needed to explore.
The preferred approach was to experiment with online fundraising models until it had the evidence and expertise to make a better judgement on how viable it was. These slides are the input to that presentation - not the presentation itself!
This was developed based on the input from individuals I contacted and from the ECF (eCampaigning Forum) community. This unbranded version of the slides also removes any reference to the commissioning organisation.
Intended for district leaders who are responsible for organizing
grant management seminars, this session will provide tips for
organizing and running a successful event in person or online.
Calvin College's Global Brigades club used on-campus and off-campus networking to identify potential donors. On campus, they reached out to faculty, staff, administrators, the development office, and alumni department. Off campus, they utilized personal connections, reached out to local businesses and community members, attended conferences, and partnered with local non-profits. To develop long-lasting relationships with donors, Calvin treated them as partners by keeping them informed of projects and results and inviting them to participate in brigades.
This document outlines goals to support and strengthen existing clubs, focus on and increase humanitarian service efforts, and enhance the public image and awareness of the organization. The goals aim to result in an enhanced public image, increased contributions and membership, greater global reach and impact, and stronger individual clubs overall.
Importance of Volunteer Management:Challenges and Opportunities for Using Vol...Lori Reed
The document discusses volunteering trends in North Carolina based on data from 2006-2008. Some key points:
- 25.3% of North Carolinians volunteered during this period, totaling 1.7 million volunteers.
- Volunteers contributed over 221.1 million hours of service per year.
- North Carolina ranks in the mid-30s nationally in volunteer rates and hours but 32nd in volunteer retention at 64.5%.
- Certain age and student groups have higher volunteer rates in NC than nationally.
- Cities like Asheville and Charlotte rank highly for volunteer rates compared to other cities.
Volunteer management 101 presentation engage seriesChelsea J Martin
This document discusses moving from volunteer management to volunteer engagement. It highlights how allocating resources like staff time, training, space, and technology can help engage volunteers. Leaders are encouraged to build organizational commitment, capacity, and competency for engagement. Effective engagement involves recognizing contributions, measuring value, matching skills to opportunities, training volunteers and staff, and strong leadership. Tracking systems and improved communication can help retain volunteers by developing strategic plans, clear expectations, and empowering volunteers. Leveraging online tools and external partnerships can further support engagement.
There is an ever-increasing pressure for nonprofits to develop revenue models that are sustainable over the long-term. Funding continues to shift in this uncertain economy that, in turn, demands nonprofit leaders to intentionally assess, monitor and adapt their organizations’ revenue models in the changing environment. The goal of the session is to equip nonprofit leaders with the tools to plan, implement and adapt a revenue model that builds on the organization’s existing strengths and capacity.
Workshop given at the Willamette Valley Development Officers Annual Conference May 17, 2012.
Helping nonprofits to think strategically using a venture philanthropy mindset
- An introduction to disaster volunteer management intended for nonprofit and governmental agencies in Howard County, Maryland
- Overview of Volunteer Reception Center model
- Recommendations of steps to take to prepare for disaster volunteers
This document provides guidance on effective volunteer management. It discusses the importance of [1] clearly communicating the organization's mission and impact to volunteers to help connect them to the cause, [2] strategically recruiting and onboarding volunteers by considering their motivations and skills, and [3] ongoing training, supervision, recognition, and evaluation to retain volunteers and ensure positive experiences. The key is creating strong volunteer engagement from recruitment through retention.
AdNet - Nonprofit Research, Philanthropic Consulting, and Family Planning Rep...lpomara
January 22, 2014 AdNet Webinar: What tools, reports and summary frameworks are you using to report back to your donors? ur works consists of strategic planning sessions, family philanthropy retreats, end-of-year snapshots and nonprofit briefs … how do we most effectively report back to donors so that they fully experience the added value of our community knowledge and philanthropic expertise? Reports and strategy session summaries can take a lot of time and they can waver between the objective and the subjective. Some donors like it brief, like to dig into data, and clearly see a roadmap for progress. Other donors like to understand their values and motivations, understand their relationship to giving, see dynamic visuals, and involve family. If you are interested in learning how some other community foundations are structuring reports and creating consulting summaries, this is a webinar for you. [This webinar is an encore presentation from the 2013 AdNet Conference.] Adnet is the (www.adnetcf.org) premier professional organization for advancement professionals in the community foundation world.
Everything You Need to Know About Increasing Donor and Board Member Engagemen...Bloomerang
This document discusses increasing donor and board member engagement for nonprofit organizations. It presents that better engaging key stakeholders like donors and board members can significantly increase an organization's impact and sustainability. There are parallels between donor and board member engagement in areas like personal giving, volunteering, event attendance, and communications. Tracking engagement metrics and testing small changes can make a big difference. The document then discusses specific ways to track and measure donor and board member engagement through metrics like financial support, participation in events, volunteerism, and communications.
The document discusses the fundamentals of fundraising in the digital world. It notes that while the tools have changed from Fundraising 1.0 to 2.0, the basic principles of identifying prospects, running fundraising programs through various channels like events, membership, and direct response, remain the same. The document outlines four steps nonprofits should take which include telling a compelling story, being a good marketer as well as fundraiser, keeping messaging strong and consistent, and using data from mistakes to improve. It also discusses how to evaluate the cost-benefit analysis of using social media for fundraising by considering the staff time, technology costs, and promotion expenses required versus the potential returns.
The Rotary Foundation Cadre of Technical AdvisersElizabeth Toms
Learn the important role that cadre members play in
advising grant applicants, ensuring proper stewardship
of Foundation funds, and promoting practices that lead to
stronger, more sustainable grant projects.
Are you looking to expand your funding sources? This
session will help you find information on foundations that
might fund your club’s projects. You’ll also learn how to
outline measurable objectives and identify some critical
components of a successful grant proposal.
Design and Implement an Effective Volunteer Management ProgramKedisa Johnson
A well-structured and effective volunteer management program can help nonprofit organizations and corporations build capacity, achieve mission-specific goals, and strengthen community ties.
Measure of Success: Creating Tools and Process to Report ImpactBloomerang
https://bloomerang.co/resources/webinars/
Marie Palacios will explain what donors want to know, why it is crucial, and how to share your past achievements, so donors contribute to your future goals.
The document outlines an eight step volunteer management cycle including role definition, risk management, position design, recruitment, intake and screening, orientation and training, supervision and feedback, recognition, and retention. It emphasizes minimizing risk, having the right person for the right job through proper screening and training, providing feedback, and ensuring volunteers feel valued to support retention. Record keeping is also highlighted as important for effective volunteer management.
Learn about recent updates to Rotary.org, and My Rotary,
what we’re working on now, and what’s in store for the future.
We’ll listen to your feedback, talk about our decision-making
process, share how we’re measuring success, and offer tips
for sharing your Rotary success stories with our team.
In June 2016, the international HQ of a global NGO hired me to help develop a presentation about online fundraising for their board. There was no short term rush, but it foresaw that in a few years it might be at risk if its large institutional funders stopped or reduced their contribution. Online fundraising was seen an an option it needed to explore.
The preferred approach was to experiment with online fundraising models until it had the evidence and expertise to make a better judgement on how viable it was. These slides are the input to that presentation - not the presentation itself!
This was developed based on the input from individuals I contacted and from the ECF (eCampaigning Forum) community. This unbranded version of the slides also removes any reference to the commissioning organisation.
Intended for district leaders who are responsible for organizing
grant management seminars, this session will provide tips for
organizing and running a successful event in person or online.
Calvin College's Global Brigades club used on-campus and off-campus networking to identify potential donors. On campus, they reached out to faculty, staff, administrators, the development office, and alumni department. Off campus, they utilized personal connections, reached out to local businesses and community members, attended conferences, and partnered with local non-profits. To develop long-lasting relationships with donors, Calvin treated them as partners by keeping them informed of projects and results and inviting them to participate in brigades.
This document outlines goals to support and strengthen existing clubs, focus on and increase humanitarian service efforts, and enhance the public image and awareness of the organization. The goals aim to result in an enhanced public image, increased contributions and membership, greater global reach and impact, and stronger individual clubs overall.
Importance of Volunteer Management:Challenges and Opportunities for Using Vol...Lori Reed
The document discusses volunteering trends in North Carolina based on data from 2006-2008. Some key points:
- 25.3% of North Carolinians volunteered during this period, totaling 1.7 million volunteers.
- Volunteers contributed over 221.1 million hours of service per year.
- North Carolina ranks in the mid-30s nationally in volunteer rates and hours but 32nd in volunteer retention at 64.5%.
- Certain age and student groups have higher volunteer rates in NC than nationally.
- Cities like Asheville and Charlotte rank highly for volunteer rates compared to other cities.
Volunteer management 101 presentation engage seriesChelsea J Martin
This document discusses moving from volunteer management to volunteer engagement. It highlights how allocating resources like staff time, training, space, and technology can help engage volunteers. Leaders are encouraged to build organizational commitment, capacity, and competency for engagement. Effective engagement involves recognizing contributions, measuring value, matching skills to opportunities, training volunteers and staff, and strong leadership. Tracking systems and improved communication can help retain volunteers by developing strategic plans, clear expectations, and empowering volunteers. Leveraging online tools and external partnerships can further support engagement.
There is an ever-increasing pressure for nonprofits to develop revenue models that are sustainable over the long-term. Funding continues to shift in this uncertain economy that, in turn, demands nonprofit leaders to intentionally assess, monitor and adapt their organizations’ revenue models in the changing environment. The goal of the session is to equip nonprofit leaders with the tools to plan, implement and adapt a revenue model that builds on the organization’s existing strengths and capacity.
Workshop given at the Willamette Valley Development Officers Annual Conference May 17, 2012.
Helping nonprofits to think strategically using a venture philanthropy mindset
Fundraising from Companies and Charitable Trusts + Through The InternetMessrs G Owen & Co
This document provides guidance on fundraising from companies, charitable trusts, foundations, and through the internet. It discusses identifying potential donors and crafting effective applications. Companies often donate for reasons of goodwill and publicity. Trusts and foundations usually have specific giving criteria and grant cycles. Researching potential donors is key to understanding their interests and submitting well-targeted applications. Personal connections can aid fundraising success. Overall, developing relationships and demonstrating a clear link between donors' interests and the organization are important for obtaining funding support.
The document provides guidance on soliciting corporate sponsors for an event, outlining a 12-step process that includes researching past sponsors, customizing pitches, addressing budget concerns and objections, and thanking sponsors. It emphasizes doing homework, cultivating relationships, thinking creatively about sponsorship levels and benefits, and persevering through the sales process. The goal is to help sponsors feel proud of how their support helps the charitable cause.
Fundraising from Companies + Charitable Trusts/Foundations & through the Inte...Messrs G Owen & Co
This document provides guidance on fundraising from companies, charitable trusts, foundations, and through the internet. It discusses identifying potential donors and crafting effective applications. Key points covered include researching prospective donors' interests and giving histories, tying your request to the donor's interests, being persistent, and following up on rejections to improve future applications. Checklists are provided to help identify suitable trusts/foundations and prepare applications to companies. Overall, the document emphasizes thorough research and targeting your requests to maximize your chances of success.
Putting Your Nonprofit Organization on the RIght Philanthropic Pathgaryrick23
The document discusses the importance of developing a resource development plan for nonprofit organizations. It explains that a resource development plan involves conducting an internal and external audit, creating a case statement to motivate financial support, and outlining specific recommendations, timelines, and accountabilities to transition an organization to a philanthropic-centered model focused on cultivating donors. The plan should help organizations professionalize their fundraising efforts and ensure philanthropy is a year-round focus and organizational culture.
The document summarized an online fundraising workshop that covered topics like online fundraising trends, building awareness and engagement through social media, and how to join the GlobalGiving online fundraising platform. The workshop discussed identifying networks, choosing engagement methods, setting goals and strategies, and reevaluating efforts. It provided an overview of GlobalGiving including benefits like international donations, corporate partnerships, and training support. Requirements for joining were outlined along with tips for succeeding in Open Challenges to raise funds and become an active partner.
Sponsorships Made Simple: Secrets to Improving Your Fundraising SuccessKate Alvarado
Sponsorships Made Simple: Secrets to Improving Your Fundraising Success
Creating Meaningful Relationships to Create More Mission
PRSA Presentation: May 23, 2012
GuideStar Webinar (10/25/12) – Finding Funding with Foundation CenterGuideStar
Presenters: George Ford, Product Manager, Foundation Center; Leeanne G-Bowley, Manager of National Training, Foundation Center; Diana Hand, Senior Marketing Manager, GuideStar USA (moderator)
"Fund Raising and Revenue Generation" module lead by Shifa Soomar from ISB (Diffusion Pune - 2 day residential workshop for non-profit and social enterprises)
Soliciting Corporate Sponsors: Steps to Successful PartnershipsFirstGiving
The document provides steps for nonprofits to successfully solicit corporate sponsors, including researching prospective sponsors, sending personalized solicitation letters, following up with phone calls to schedule in-person meetings, making a benefits-oriented presentation that emphasizes how sponsorship aligns with the corporation's interests, over-delivering on promised benefits, and sending thorough thank you messages. The webinar also discusses why corporations provide sponsorships and how to set sponsorship levels and financial goals.
Many entrepreneurs – social, triple bottom line or otherwise – do not avail themselves of all potential capital sources when seeking funding to grow or scale, limiting prospects to cash flow their initiatives. This seminar explores a range of options for funding: external in the marketplace, internal within an organization, new ideas and classics not to overlook.
GuideStar Webinar (09/10/13) - Finding Funding with Foundation CenterGuideStar
Learn about best practices for diversifying your organization's funding mix through foundation grants. The Foundation Center will provide an introduction to Foundation Directory Online Professional, the comprehensive database of U.S. grantmakers and their grants. We'll also touch on grantseeker training with the Foundation Center. Whether you need to learn how to identify the right funding partners, implement an outcomes-based approach to program evaluation, or craft compelling proposals, this webinar will help you find the right training course to help you.
Presenters: George Ford, Product Manager, Online Subscription Services, Foundation Center; Leeanne G-Bowley, Manager, National Training, Foundation Center; Usma Ziard, Senior Marketing Director, GuideStar (moderator)
Epilife Consulting Inc. provides educational training and program development services to help organizations achieve their community engagement objectives. Their vision is to advance the global community's purpose and their mission is to help organizations through quality services. They offer organizational development, project development, training and publicity benefits to build stakeholder relationships, brand recognition, and social impact.
Fundraising is critical for nonprofits to raise money to fund programs and missions. Effective fundraising requires developing a comprehensive plan with goals and timelines that identifies various funding sources like events, grants, donations and online campaigns. It is important to evaluate fundraising efforts to determine successes and areas for improvement. Organizations should work to build fundraising expertise through training and resources to effectively implement strategies to support their work.
This document summarizes an online fundraising workshop held by GlobalGiving. The workshop covered building an online fundraising strategy, networking, and joining the GlobalGiving community. It provided tips on using social media and creating advocates to engage donors. The workshop also explained GlobalGiving's services including donor tools, fundraising campaigns, and corporate partnerships. Organizations were introduced to GlobalGiving's application process which involves nominating the organization, completing due diligence requirements, and raising $4,000 from 50 donors by posting a project.
The document provides guidelines for corporate giving programs. It discusses why corporations should engage in philanthropic activities and the benefits these activities provide to both external and internal stakeholders. It outlines important considerations for corporate giving strategies such as aligning donations with corporate mission and values, targeting causes important to customers, and giving locally or globally. The document also describes different models for structuring corporate giving programs and details key elements that effective written guidelines should contain such as defining eligibility, application processes, and review procedures. The overall aim of the guidelines is to help companies maximize benefits to society and their business through strategic, well-managed philanthropic activities.
DonorVoice Overview Deck.
How do you truly address the leaky bucket?
What is the best way to spend the next dollar?
How do build relationships with donors that tie to the bottom line?
Similar to Introduction to Corporate Giving - Foundation Center Training (20)
Japan GlobalGiving Partner Workshop 2018GlobalGiving
GlobalGiving is a global crowdfunding platform that connects nonprofits, donors, and companies around the world. In 2017, GlobalGiving raised $66 million for 3,100 organizations through 230,000 donors. GlobalGiving also raised $22 million for disaster relief that year. GlobalGiving provides tools, training, and support to help nonprofit partners become more effective and raise more funds.
GlobalGiving Online Fundraising Workshop - Argentina 2017GlobalGiving
Este documento presenta una agenda para una reunión sobre recaudación de fondos en línea. La agenda incluye introducciones, fundamentos sobre recaudación de fondos en línea, establecimiento de metas SMART, creación de una red de contactos, información sobre GlobalGiving y cómo unirse a esta plataforma de crowdfunding. El objetivo es capacitar a organizaciones sobre estrategias efectivas para recaudar fondos a través de internet y redes sociales.
GlobalGiving Partner Workshop - Buenos Aires 2017GlobalGiving
Este documento presenta la agenda y los detalles de un taller para socios de GlobalGiving. La agenda incluye introducciones, actualizaciones sobre GlobalGiving y su calendario para 2017, fondos conducidos por GlobalGiving, estrategia de recaudación de fondos y crowdfunding, establecimiento de redes de contactos, relación con donantes, y premios de GlobalGiving. También incluye actividades para los participantes.
GlobalGiving is an online crowdfunding platform that connects nonprofits, donors, and companies around the world. It provides local organizations access to funding, tools, training, and support to become more effective. The document discusses GlobalGiving's presence and impact in India, including the number of Indian nonprofits and donors on the platform and the total dollars raised. It also outlines features like an international donor base, fundraising tools, and the GlobalGiving Accelerator program to help nonprofits launch online fundraising campaigns and become full partners.
El documento presenta una agenda para una reunión sobre recaudación de fondos en línea. Incluye introducciones, una discusión sobre fundamentos de recaudación de fondos en línea, establecimiento de metas SMART, creación de redes de contactos, presentaciones sobre GlobalGiving y cómo unirse a la plataforma, y un período de preguntas.
The GlobalGiving Accelerator is a 3-week fundraising campaign that helps organizations raise $5,000 from 40 donors to become a full partner on GlobalGiving. During the Accelerator, organizations receive online training, fundraising support from staff and past graduates, and tools to help them succeed. Eligible organizations apply, have their project vetted, and participate in a campaign with rewards for reaching fundraising milestones. Successfully raising $5,000 from 40 donors results in full access to GlobalGiving's partnership benefits and resources.
Stories are powerful tools for nonprofits, with 56% of individuals citing compelling storytelling as their motivation to take action. Effective stories feature a single, relatable character who shares authentic experiences and emotions in a way that captures attention and conveys a clear trajectory of transformation. Nonprofit stories should empower those they help, create hope, and motivate giving to build long-term supporter relationships. Practicing condensing stories helps hone the ability to tell impactful narratives for any communication medium.
The document outlines an agenda for an online fundraising workshop, including introductions, presentations on storytelling and online fundraising basics, activities on network mapping and project page design, and a question and answer session. Participants will learn how to effectively fundraise online through telling compelling stories, activating their networks, and joining the GlobalGiving crowdfunding platform. The day-long workshop provides training and strategies to help nonprofits strengthen their online fundraising.
GlobalGiving Online Fundraising Workshop in Addis Ababa, Ethiopia 2017GlobalGiving
This document provides an agenda for a workshop on online fundraising. It includes introductions, discussions on crowdfunding basics and online fundraising strategies, activities on setting goals, network mapping and storytelling, breaks for networking, and an introduction to the GlobalGiving online fundraising platform and how to join. The workshop aims to equip participants with the skills and resources to effectively fundraise online.
This document provides an agenda for a workshop on online fundraising. The agenda includes introductions, discussions on crowdfunding and online fundraising, presentations on setting goals and telling stories, activities on network mapping and developing content, and an introduction to the GlobalGiving online fundraising platform. The workshop aims to equip participants with strategies and tools for effective online fundraising.
This document contains an agenda and notes for a GlobalGiving webinar. The agenda includes introductions, updates on GlobalGiving campaigns and calendar, a discussion on effectiveness, and information on GlobalGiving Rewards. During introductions, participants shared their name, organization, and a 2016 highlight. GlobalGiving's 2016 fundraising totals and upcoming campaigns in 2017 like Giving Tuesday were presented. Participants then discussed how to define and measure effectiveness at their organizations. GlobalGiving Rewards was introduced as a system to recognize nonprofits for engagement and effectiveness activities to boost their visibility. Participants were asked to identify ways to gain more rewards points.
Este documento presenta una agenda para un taller sobre el uso de la plataforma de GlobalGiving para mejorar la recaudación de fondos en línea. El taller incluye sesiones para conocerse unos a otros, aprender sobre las nuevas funciones de GlobalGiving como GG Rewards, crecer las redes de donantes, y contar las historias e impacto de las organizaciones. El objetivo es ayudar a las organizaciones a ser más efectivas en la recaudación de fondos y en general como organizaciones.
Este documento presenta un taller sobre la recaudación de fondos en línea. El taller incluye sesiones sobre por qué usar la recaudación de fondos en línea, formular metas, contar historias, cultivar redes, y por qué GlobalGiving es una plataforma útil. El objetivo del taller es ayudar a las organizaciones a entender mejor la recaudación de fondos en línea y cómo puede beneficiarlas. El taller incluye actividades interactivas para los participantes.
The document is an agenda for a fundraising workshop hosted by GlobalGiving. The workshop covers various topics to help organizations improve their online fundraising, including creating an online fundraising strategy and goals, storytelling, building donor relationships through thank you notes and updates, and leveraging social media. The workshop also provides information about GlobalGiving and how it can help nonprofits access tools and support to fundraise online.
The document outlines an agenda for a GlobalGiving workshop that teaches organizations how to better utilize the GlobalGiving platform. The agenda includes introductions, a review of GlobalGiving's impact and programs in 2015, an overview of upcoming opportunities in 2016, a new onboarding process for organizations, a rewards system for fundraising and engagement, tips for goal setting and online fundraising, the importance of storytelling, and how to create a fundraising network. Attendees will participate in activities throughout the workshop.
This document outlines an agenda for a GlobalGiving online fundraising workshop. The agenda includes introductions, an overview of GlobalGiving, discussions of online fundraising strategies like storytelling, goal-setting, and building donor relationships. It also covers leveraging social media platforms like Facebook and Twitter for fundraising. Activities are interspersed to engage participants. The workshop aims to help organizations gain skills and tools for effective online fundraising on GlobalGiving and other platforms.
This document provides an agenda and information for a GlobalGiving workshop. The agenda covers introductions, a 2015 year in review, upcoming opportunities in 2016, improving the onboarding process, earning rewards points, setting SMART fundraising goals, storytelling, creating a fundraising army, attracting new donors, and benefiting from corporate partnerships. The workshop includes activities and breaks. It aims to help organizations better utilize GlobalGiving to fundraise and become more effective.
This document provides an agenda and summary for a GlobalGiving partner workshop held in Portland, Oregon in 2016. The agenda includes introductions, GlobalGiving updates on fundraising results and initiatives for the coming year, tips on creating SMART fundraising goals, engaging fundraising advocates, crafting compelling stories in 60 seconds or less, and an overview of the GG Rewards program for organizational engagement and effectiveness. Partners participated in activities to draft SMART goals, identify potential advocates, and pitch their projects in under a minute.
GlobalGiving Online Fundraising Workshops Central America 2016GlobalGiving
Este taller cubre los conceptos básicos de la recaudación de fondos en línea y cómo puede beneficiar a las organizaciones. Incluye sesiones sobre establecer metas SMART, contar historias efectivas, cultivar redes de donantes, y mantener el contacto a través de notas de agradecimiento e informes. También presenta a GlobalGiving como una plataforma para recaudar fondos en línea con bajas tarifas y apoyo continuo. El objetivo general es ayudar a las organizaciones a aprovechar el potencial de la recaud
GlobalGiving Online Fundraising Workshops Central America 2016
Introduction to Corporate Giving - Foundation Center Training
1. The Foundation Center’s Training Programs
Introduction to
Corporate Giving
Did you take a
handout packet?
Please turn off your cell phones!
What You Will Learn Today
• Why companies give
• What companies give
• How to determine if your organization is
ready to seek corporate support
• How to find corporate funding prospects
• How to approach a potential corporate
supporter
Part 1
Why Companies Give and
Why They Would Give to
Your Nonprofit
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2. The Foundation Center’s Training Programs
Why Do Corporations Give?
• To advance their business objectives
• To increase corporate visibility
• To benefit their employees
• To be good corporate citizens
• To take advantage of tax deductions
Advancing Business Objectives
• Do you share an audience/constituency?
• Would companies want to connect with
your constituents?
• Do you address issues of interest to a
company?
Increasing Brand Visibility
• How visible are you in the community?
• How big an audience do you have?
• How do you get your name in front of
the public?
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3. The Foundation Center’s Training Programs
Benefiting Employees
• Do corporate employees benefit from
your work?
• Do you have volunteer opportunities for
corporate employees?
Corporate Citizenship
• How do you strive to enhance the local
community, making it a more attractive
place to live and work?
• How deep is your network of community
leaders, those with whom corporate
executives would want to associate?
Tax Benefits
• Do you have 501(c)(3) status?
– Companies can deduct up to 10% of pre-
tax profits to charitable giving
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4. The Foundation Center’s Training Programs
Part 2
What Companies Give
How Much Do Corporations Give?
Private Contributions by Source
($ in billions)
Corporations
$15.29
5%
Individuals Bequests
$211.77 8%
$22.83
73%
14%
Foundations
$41.0
Total Giving: $290.89 billion
Source: Giving USA 2011, Giving USA Foundation,
researched and written by the
Center On Philanthropy at Indiana University
Cash vs. Non-Cash Contributions
Company Direct
Foundation Cash
Cash 26.6%
25.33%
Non-cash
48.6%
Source: The 2009 Corporate Contributions Report,
The Conference Board
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5. The Foundation Center’s Training Programs
Monetary Contributions
• Foundation grants
• Corporate contribution
• Employee matching grants
In-Kind Contributions
• Product/equipment donations
• Donated services
• Use of facilities
Employee Involvement
• Employee volunteer programs
• Executives on loan
• Board service
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6. The Foundation Center’s Training Programs
Sponsorships and Cause-Related
Marketing
• Sponsorships
• Cause-related marketing
– Public association of a for-profit company
with a nonprofit organization, designed to
promote the company’s products/services
and to raise money for the nonprofit.
Case Study
Mountain View Senior Center and
CHI Partnership
Part 3
Is Your Nonprofit Ready to
Seek Corporate Support?
6
7. The Foundation Center’s Training Programs
Considerations Before Taking on
Corporate Fundraising
• How does corporate support fit into your
overall fundraising plan?
• Types of companies with which you
do/don’t want to work
• How will your various constituencies
react to a potential corporate donor?
• What would you be willing to do to
secure corporate support?
Putting Your Organization in the
Best Position
• Contacts in the corporate world
throughout your network
• Memberships in organizations which
facilitate corporate networking
• Know who’s doing business in your
community
• Your capacity to quickly publicize
corporate support
Part 4
Finding Corporate Funders
7
8. The Foundation Center’s Training Programs
Creating Your Corporate Prospect List
• Find companies located in your geographic
area (headquarters, subsidiaries/divisions,
plants/offices/stores)
• Find companies based on what they do
• Find companies based on what you do
• Find companies providing the type of support
you need
• Stay abreast of recent news
Resources for Funding Research
• Print directories
• Corporate Giving Online
• Foundation Directory Online
• Periodicals on corporate philanthropy
Researching Corporate Giving
History
• Company-sponsored foundation
– Through 990-PF
• Direct corporate giving
– More challenging to research
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9. The Foundation Center’s Training Programs
Staying Abreast of Recent News
• Company’s web site
• Philanthropy News Digest
• Chronicle of Philanthropy
• Local business journal
• Business research web sites
Part 5
How to Approach a
Corporate Supporter
Making the Approach
• Find out who the “gatekeeper” is
• Find out who can help you open the
door
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10. The Foundation Center’s Training Programs
Talking Points
Reasons why they should support your
organization
• You are working in the same geographic area
• Their employees are already involved with
your organization
• You have potential customers among your
constituents
• You are highly visible with a strong reputation
Summing Up
• Corporate philanthropy is motivated by the
bottom line and company interests
• Look at your organization from the company’s
point of view
– You won’t get support from a company unless you
have a connection
• Companies support nonprofits in many
different ways
• Utilize all our resource tools to find a match
For More Information
• Resource list is available at
http://foundationcenter.org/course_
materials/free_training/
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11. Corporate Giving Online
Sample Record
Lockheed Martin Corporation
6801 Rockledge Dr.
Bethesda, MD 20817-1836
(301) 897-6000
Company URL: http://www.lockheedmartin.com
Establishment information: Established in 1995 from the merger of Lockheed Corp. with Martin Marietta Corp.
Company type: Public company
Company ticker symbol and exchange: LMT/NYSE
Business activities: Researches, designs, develops, manufactures, and integrates advanced technology products and services.
Business type (SIC): Guided missiles and space vehicles
Financial profile for 2008: Number of employees, 146,000; assets, $33,439,000,000; sales volume, $42,731,000,000
Fortune 1000 ranking: 2008-54th in revenues, 42nd in profits, and 139th in assets
Forbes 2000 ranking: 2008-161st in sales, 146th in profits, and 521st in assets
Board of directors: Robert J. Stevens, Chair.; E.C. Pete Aldridge; Nolan D. Archibald; Marcus C. Bennett; James O. Ellis;
Gwendolyn S. King; James M. Loy; Douglas H. McCorkindale; Eugene F. Murphy; Joseph W. Ralston; Frank Savage; James M.
Schneider; Anne Stevens; James R. Ukropina; Douglas C. Yearley.
Corporate officers: Robert J. Stevens, Chair., Pres., and C.E.O.; Christopher E. Kubasik, Exec. V.P. and C.F.O.; Joseph Cleveland,
V.P. and C.I.O.; James Comey, Sr. V.P. and Genl. Counsel; Mary Margaret Vandeweghe, Sr. V.P., Finance; Kenneth J. Disken, Sr.
V.P., Human Resources; Lillian M. Trippett, V.P. and Secy.; Anthony G. Van Schaick, V.P. and Treas.; Martin T. Stanislav, V.P. and
Cont.; Peter A. Harrigan, V.P., Comms.; Craig R. Quigley, V.P., Public Affairs.
Subsidiaries and/or Divisions: KAPL, Inc., Schenectady, NY; Sandia Corp., Albuquerque, NM.
Joint Ventures: United Space Alliance, LLC, Houston, TX.
International operations: Australia; Belgium; Canada; Egypt; France; Germany; Japan; Saudi Arabia; Singapore; Switzerland;
Turkey; United Kingdom.
Affiliated grantmaker(s): Lockheed Martin Corporation Contributions Program; Lockheed Martin Corporation Foundation;
Lockheed Martin Vought Systems Employee Charity Fund
Company EIN: 521893632
Additional geographic information: County: Montgomery; metropolitan area: Washington-Arlington-Alexandria, DC-VA-MD-WV;
Congressional district: Maryland District 8.
(c)The Foundation Center 11
12. Grantmaker Profile
Lockheed Martin Corporation Foundation
(formerly Martin Marietta Corporation Foundation)
6801 Rockledge Dr.
Bethesda, MD 20817-1803
Contact: Meagan T. Campion, Mgr., Corp. Philanthropy
E-mail: meagan.t.campion@lmco.com
URL: www.lockheedmartin.com/aboutus/community/philanthropy/
Type of Grantmaker: Company-sponsored foundation
IRS Exemption Status: 501(c)(3)
EIN: 136161566
990-PF: 2007 2006 2005 2004 2003 2002 2001
Donor(s): Martin Marietta Corp.; Lockheed Martin Corp.
Background: Established in 1955 in MD.
Limitations: Giving primarily in areas of company operations. No support for
religious organizations not of direct benefit to the entire community, professional
associations, labor or fraternal organizations, social clubs, athletic groups, or private
elementary or secondary schools. No grants to individuals (except for employee-
related scholarships), or for booklet, yearbook, or journal advertising or home-based
child care or educational services.
Purpose and Activities: The foundation supports programs designed to promote
education; community outreach; and customer and constituent relations.
Program Area(s): The grantmaker has identified the following area(s) of interest:
Lockheed Martin International Scholarship Program: The foundation awards
three $3,000 four-year college scholarships to children of non-US citizen employees of
Lockheed Martin. The program is administered by the Institute of International
Education.
Lockheed Martin Merit Scholarship Program: The foundation awards $3,000 four-
year college scholarships to National Merit Finalists who are children of employees of
Lockheed Martin. The program is administered by the National Merit Scholarship Corp.
Matching Gift Program for Colleges and Universities: The foundation matches
contributions made by employees and directors of Lockheed Martin to institutions of
higher education on a one-for-one basis from $25 to $10,000 per contributor, per
year.
Fields of Interest: Subjects: Arts; Community/economic development; Education;
Elementary/secondary education; Environment; Health care; Human services;
Mathematics; Military/veterans' organizations; Public affairs; Science.
Types of Support: Employee-related scholarships; Employee matching gifts;
General/operating support; Program development.
Publications: Application guidelines.
Application Information: Application form required.
Initial approach: Complete online application; contributions to national initiatives and
organizations are made from corporate headquarters and contributions to local
programs are made by local sites close to the program
Board meeting date(s): Quarterly
Deadline(s): Rolling
Officer and Trustees: Christopher J. Knotts, Secretary; Dennis R. Boxx; Kenneth J.
Disken; Robert Trice; Peter F. Warren, Jr.
Number of Staff: 1 full-time professional; 1 full-time support.
Memberships: Associations and Other Philanthropic Organizations: Maryland
Association of Nonprofit Organizations.
Financial Data: Year ended 12/31/07: Assets: $15,918,947 (market value);
Expenditures: $7,137,926; Total giving: $6,665,158; Qualifying distributions:
$6,725,530; Giving activities include: $6,665,158 for 132 grants (high: $2,000,000;
low: $75).
Additional Location Information: County: Montgomery; Metropolitan area:
Washington-Arlington-Alexandria, DC-VA-MD-WV; Congressional district: Maryland
District 8.
Selected Grants: The following grants were reported in 2004:
$1,900,000 to Scholarship Foundation, Cherry Hill, NJ, payable over 1 year.
$644,450 to National Merit Scholarship Corporation, Evanston, IL, payable over 1
year.
$300,000 to District of Columbia College Access Program, Washington, DC, payable
over 1 year.
$250,000 to United Negro College Fund, Fairfax, VA, payable over 1 year.
$200,000 to Smithsonian Institution, Washington, DC, payable over 1 year.
$150,000 to Maryland Science Center, Baltimore, MD, payable over 1 year.
$125,000 to Tufts University, Medford, MA, payable over 1 year.
$110,000 to Strathmore Hall Arts Center, North Bethesda, MD, payable over 1 year.
$32,000 to Pennsylvania State University, University Park, PA, payable over 1 year.
$20,000 to Baltimore Museum of Art, Baltimore, MD, payable over 1 year.
(c)The Foundation Center 12
13. Mountain View Senior Center and CHI Partnership
Case Study
The Mountain View Senior Center (MVSC) is a growing agency serving senior citizens in Johnson
County, a metropolitan area to which an increasing number of retirees are moving. Mountain View
offers many educational programs for seniors on topics such as financial management, personal
wellness, diet and exercise, etc. The agency also runs an activities center and coordinates many
recreational opportunities for seniors, such as the ever-popular annual community senior golf
tournament.
CHI is a local corporation which manufactures personal care products. The company’s primary
customers are drug stores, beauty supply stores and salons; they recently introduced a new line
of personal care products for older adults. CHI does not have a formal company-sponsored
foundation with set guidelines or procedures; there is a corporate contributions committee made
up primarily of management staff. The company has a history of supporting nonprofits providing
community health services and children and youth programs.
For MVSC’s recent Senior Activity Fair, an employee of CHI volunteered her time to offer make-up
demonstrations for the participants, using many of the company’s products. The company also
donated “Personal Care Kits” for distribution at the fair.
This was the first collaboration between Mountain View Senior Center and CHI, and Mountain
View’s leadership would like to further develop the relationship. In addition to the employee
volunteer, one of Mountain View’s newest board members is a recently retired CHI executive.
The leadership of the Center is meeting soon to come up with an action plan for pursuing a
relationship with CHI. Put yourself in the role of the development director and, using the attached
chart as a model, brainstorm ideas for potential partnerships between MVSC and CHI.
(c)The Foundation Center 13
14. Mountain View Senior Center and CHI Partnership
Case Study
CASE STUDY: Mountain View Senior Center and CHI
Partnership Viability Worksheet
Q: What does Mountain View Senior Center have that might be of interest to CHI?
Partnership Viability Worksheet
◆ ____________________________________________________________________________
Q: What does Mountain View Senior Center have that might be of interest to CHI?
◆ ____________________________________________________________________________
◆ ____________________________________________________________________________
VIABILITY Y
WHOSEE RATING G
SUPPORT DO
T O (1=least likely;
t ;
PARTNERSHIP OPTION
P N TASK
K YOU NEED?
U ? 5=most viable)
t
In-kind donations Pursue additional product Same channel as 5
donations—to distribute at used for previous
nursing homes, other events donation
Foundation Center 3/07
(c)The Foundation Center 14