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Non-Probability Sampling
Non-probability sampling is defined as a sampling
technique in which the researcher selects samples
based on the subjective judgment of the researcher
rather than random selection.
It is a less stringent method.
This sampling method depends heavily on the
expertise of the researchers.
It is carried out by observation, and researchers use
it widely for qualitative research.
Non-Probability sampling
Non-probability sampling is a sampling method in
which not all members of the population have an
equal chance of participating in the study, unlike
probability sampling.
Each member of the population has a known
chance of being selected.
Non-probability sampling is most useful for
exploratory studies like a pilot survey
Researchers use this method in studies where it is
impossible to draw random probability sampling
due to time or cost considerations.
Convenience sampling
Consecutive sampling
Quota sampling
Judgmental or Purposive sampling
Snowball sampling
Types of non-probability sampling
Use this type of sampling to indicate if a particular
trait or characteristic exists in a population.
Researchers widely use the non-probability
sampling method when they aim at conducting
qualitative research, pilot studies, or exploratory
research.
Researchers use it when they have limited time to
conduct research or have budget constraints.
When the researcher needs to observe whether a
particular issue needs in-depth analysis, he
applies this method.
Use it when you do not intend to generate results
that will generalize the entire population.
When to use non-probability sampling?
Non-probability sampling techniques are a more
conducive and practical method for researchers
deploying surveys in the real world. Although
statisticians prefer probability sampling because
it yields data in the form of numbers, however, if
done correctly, it can produce similar if not the
same quality of results.
Advantages of non-probability sampling
Getting responses using non-probability sampling
is faster and more cost-effective than probability
sampling because the sample is known to the
researcher. The respondents respond quickly as
compared to people randomly selected as they
have a high motivation level to participate.
Probability sampling
The sample is selected at random.
Everyone in the population has an equal
chance of getting selected.
Used when sampling bias has to be reduced.
Useful when the population is diverse.
Used to create an accurate sample.
Finding the right respondents is not easy.
Difference
Non-probability sampling
Sample selection based on the subjective
judgment of the researcher.
Not everyone has an equal chance to
participate.
The researcher does not consider sampling
bias.
Useful when the population has similar traits.
The sample does not accurately represent the
population.
Finding respondents is easy.
Difference
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Non probability sampling

  • 2. Non-probability sampling is defined as a sampling technique in which the researcher selects samples based on the subjective judgment of the researcher rather than random selection. It is a less stringent method. This sampling method depends heavily on the expertise of the researchers. It is carried out by observation, and researchers use it widely for qualitative research. Non-Probability sampling
  • 3. Non-probability sampling is a sampling method in which not all members of the population have an equal chance of participating in the study, unlike probability sampling. Each member of the population has a known chance of being selected. Non-probability sampling is most useful for exploratory studies like a pilot survey Researchers use this method in studies where it is impossible to draw random probability sampling due to time or cost considerations.
  • 4. Convenience sampling Consecutive sampling Quota sampling Judgmental or Purposive sampling Snowball sampling Types of non-probability sampling
  • 5. Use this type of sampling to indicate if a particular trait or characteristic exists in a population. Researchers widely use the non-probability sampling method when they aim at conducting qualitative research, pilot studies, or exploratory research. Researchers use it when they have limited time to conduct research or have budget constraints. When the researcher needs to observe whether a particular issue needs in-depth analysis, he applies this method. Use it when you do not intend to generate results that will generalize the entire population. When to use non-probability sampling?
  • 6. Non-probability sampling techniques are a more conducive and practical method for researchers deploying surveys in the real world. Although statisticians prefer probability sampling because it yields data in the form of numbers, however, if done correctly, it can produce similar if not the same quality of results. Advantages of non-probability sampling
  • 7. Getting responses using non-probability sampling is faster and more cost-effective than probability sampling because the sample is known to the researcher. The respondents respond quickly as compared to people randomly selected as they have a high motivation level to participate.
  • 8. Probability sampling The sample is selected at random. Everyone in the population has an equal chance of getting selected. Used when sampling bias has to be reduced. Useful when the population is diverse. Used to create an accurate sample. Finding the right respondents is not easy. Difference
  • 9. Non-probability sampling Sample selection based on the subjective judgment of the researcher. Not everyone has an equal chance to participate. The researcher does not consider sampling bias. Useful when the population has similar traits. The sample does not accurately represent the population. Finding respondents is easy. Difference
  • 10. Sentimental Analysis cloud computing Stay Tuned with Topics for next Post