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Connecting
People
in new and better ways
Nokia brand is a strategic asset




1 billion people   Nokia is the world’s 5th
own a Nokia device most valuable brand 2008*



                                   *Source: Interbrand 2008



2   © 2008 Nokia
Nokia is #1 in mobile devices


                          38% global market share in Q3 2008
                         #1 global mobile device manufacturer
                                      since 1998
                       #1 in the world’s fastest growing economies
                                #1 in converged devices




3   © 2008 Nokia
Industry
environment &
key trends

4   © 2008 Nokia
Social networking



                   friendster

                                 Social networking drives
                                 new communications
                                 and Internet behavior




5   © 2008 Nokia
Mobile phones have become powerful computers




                         Mobile phones are at the
                         heart of Internet innovation




6   © 2008 Nokia
People use their mobiles for multiple purposes
                                 Utility
                                           Voice
                     Productivity 4 %
                                                          Time allocation per application
                                           12 %
                            1%

                    PIM
                                                   Browsing
                   14 %
                                                   8%

                                                       Games
                                                       4%

Multimedia
     16 %

                                               Messaging
                                               37 %

                                                   Source: Smartphone 360 study 2007
7   © 2008 Nokia
Convergence brings new competition




8   © 2008 Nokia
Context - Creating the next generation web


                   Place                People


                           Time




9   © 2008 Nokia
Consumers drive
     our thinking

10   © 2008 Nokia
Nokia segmentation model




11   © 2008 Nokia
Consumers drive our thinking
– example Technology Leaders



      Technology Leaders


                    Modern, leading edge consumers
                    Technology is their life
                    Very positive towards mobile
                    entertainment
                    Highly sociable with an active
                    lifestyle




12   © 2008 Nokia
Segmented offering




                                            Technology
                                            Leaders




                    Pragmatic   Young
                    Leaders     Explorers


13   © 2008 Nokia
Converged
devices


14   © 2008 Nokia
The 4th screen video




                              You can view this video at:
                    http://www.youtube.com/watch?v=XpeNk3E36YU


15   © 2008 Nokia
Our business today - The fourth screen




16   © 2008 Nokia
Nokia continues to lead in
converged devices
                                Global converged mobile
                             Global converged mobile device
                             device market shares (Q2 2008)
                                 market shares (Q3 2008)




                                  Source: Canalys Nov 2008

17   © 2008 Nokia
Nokia is the largest manufacturer of
GPS enabled devices




18   © 2008 Nokia
Nokia is world’s largest music device maker




19   © 2008 Nokia
Nokia
 Nseries


20   © 2008 Nokia
Nokia Nseries multimedia computers
- 80 million units sold by end of Q3 2008




     Video          Live TV   Music   Maps   Photos   Games
21   © 2008 Nokia
Nokia N96



                    The Nokia N96 redefines high-end




22   © 2008 Nokia
Nokia Eseries


23   © 2008 Nokia
Nokia Eseries: Winning business devices



Appeals to business people
across the organization
Meets the needs of IT
departments
Enables business collaboration
and productivity




24   © 2008 Nokia
Microsoft Mail for Exchange
          - Business email made easy




                                           Push email
                                        Push contacts
                    Microsoft ®
                                        Push calendar
                     Exchange      Corporate directory
                                  Device management



25   © 2008 Nokia
Introducing
     Nokia 5800
     XpressMusic

26   © 2008 Nokia
Nokia 5800 XpressMusic




                         Play
                         Share
                         Touch




27   © 2008 Nokia
Media bar



                    Music
                    Images and
                    Video
                    Share on Ovi
                    Video Center
                    Web




28   © 2008 Nokia
Contacts bar




                    Emails
                    SMS
                    Images shared
                    Call logs




29   © 2008 Nokia
Input choices




30   © 2008 Nokia
Solutions
     to people

31   © 2008 Nokia
Services: Huge window of opportunity


                                        Music
                       Gaming


                             The world in
                                 2011:
                            EUR 40 billion
                            for these core      Maps
                               markets
                    Media



                            Messaging


32   © 2008 Nokia
Context is the foundation for services




                    CONTEXT




33   © 2008 Nokia
33   © 2008 Nokia
Ovi Internet services


 1 Brand
        2 Services
                            A unified experience on
                        3   mobile device, PC and
                            web
People expect complete solutions




                    Web            Desktop




                          Mobile
35   © 2008 Nokia
Nokia Maps - complete solution




                                           Nokia Maploader
            Maps on Ovi




                          Nokia Maps 2.0
36   © 2008 Nokia
Share on Ovi – media sharing community




                                          Nokia Ovi Suite
            Share on Ovi




                           Share mobile
37   © 2008 Nokia
Nokia Comes With Music
– all the music in the world




38   © 2008 Nokia
Files on Ovi – Access your files anytime, anywhere




39   © 2008 Nokia
Games – N-Gage game experience



         Discover
         Try & buy
         Play
         Share




40   © 2008 Nokia
Mail on Ovi – Free email for consumers



  An integrated Ovi.com
  experience with web access
  in February 2009




                               yourname@ovi.com
Personal email made easy – Nokia Messaging



                    Over 1000 ISPs supported




      Easy set up




42   © 2008 Nokia
Ovi is open




43   © 2008 Nokia
Ovi offers people complete solutions




44   © 2008 Nokia
Summary
Context is the foundation for services




                    CONTEXT




46   © 2008 Nokia
46   © 2008 Nokia
Nokia offers people complete experiences




47   © 2008 Nokia
Thank you!


48   © 2008 Nokia

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Nokia: Connecting People In New And Better Ways

  • 2. Nokia brand is a strategic asset 1 billion people Nokia is the world’s 5th own a Nokia device most valuable brand 2008* *Source: Interbrand 2008 2 © 2008 Nokia
  • 3. Nokia is #1 in mobile devices 38% global market share in Q3 2008 #1 global mobile device manufacturer since 1998 #1 in the world’s fastest growing economies #1 in converged devices 3 © 2008 Nokia
  • 5. Social networking friendster
 Social networking drives new communications and Internet behavior 5 © 2008 Nokia
  • 6. Mobile phones have become powerful computers Mobile phones are at the heart of Internet innovation 6 © 2008 Nokia
  • 7. People use their mobiles for multiple purposes Utility Voice Productivity 4 % Time allocation per application 12 % 1% PIM Browsing 14 % 8% Games 4% Multimedia 16 % Messaging 37 % Source: Smartphone 360 study 2007 7 © 2008 Nokia
  • 8. Convergence brings new competition 8 © 2008 Nokia
  • 9. Context - Creating the next generation web Place People Time 9 © 2008 Nokia
  • 10. Consumers drive our thinking 10 © 2008 Nokia
  • 12. Consumers drive our thinking – example Technology Leaders Technology Leaders Modern, leading edge consumers Technology is their life Very positive towards mobile entertainment Highly sociable with an active lifestyle 12 © 2008 Nokia
  • 13. Segmented offering Technology Leaders Pragmatic Young Leaders Explorers 13 © 2008 Nokia
  • 14. Converged devices 14 © 2008 Nokia
  • 15. The 4th screen video You can view this video at: http://www.youtube.com/watch?v=XpeNk3E36YU 15 © 2008 Nokia
  • 16. Our business today - The fourth screen 16 © 2008 Nokia
  • 17. Nokia continues to lead in converged devices Global converged mobile Global converged mobile device device market shares (Q2 2008) market shares (Q3 2008) Source: Canalys Nov 2008 17 © 2008 Nokia
  • 18. Nokia is the largest manufacturer of GPS enabled devices 18 © 2008 Nokia
  • 19. Nokia is world’s largest music device maker 19 © 2008 Nokia
  • 20. Nokia Nseries 20 © 2008 Nokia
  • 21. Nokia Nseries multimedia computers - 80 million units sold by end of Q3 2008 Video Live TV Music Maps Photos Games 21 © 2008 Nokia
  • 22. Nokia N96 The Nokia N96 redefines high-end 22 © 2008 Nokia
  • 23. Nokia Eseries 23 © 2008 Nokia
  • 24. Nokia Eseries: Winning business devices Appeals to business people across the organization Meets the needs of IT departments Enables business collaboration and productivity 24 © 2008 Nokia
  • 25. Microsoft Mail for Exchange - Business email made easy Push email Push contacts Microsoft ® Push calendar Exchange Corporate directory Device management 25 © 2008 Nokia
  • 26. Introducing Nokia 5800 XpressMusic 26 © 2008 Nokia
  • 27. Nokia 5800 XpressMusic Play Share Touch 27 © 2008 Nokia
  • 28. Media bar Music Images and Video Share on Ovi Video Center Web 28 © 2008 Nokia
  • 29. Contacts bar Emails SMS Images shared Call logs 29 © 2008 Nokia
  • 30. Input choices 30 © 2008 Nokia
  • 31. Solutions to people 31 © 2008 Nokia
  • 32. Services: Huge window of opportunity Music Gaming The world in 2011: EUR 40 billion for these core Maps markets Media Messaging 32 © 2008 Nokia
  • 33. Context is the foundation for services CONTEXT 33 © 2008 Nokia 33 © 2008 Nokia
  • 34. Ovi Internet services 1 Brand 2 Services A unified experience on 3 mobile device, PC and web
  • 35. People expect complete solutions Web Desktop Mobile 35 © 2008 Nokia
  • 36. Nokia Maps - complete solution Nokia Maploader Maps on Ovi Nokia Maps 2.0 36 © 2008 Nokia
  • 37. Share on Ovi – media sharing community Nokia Ovi Suite Share on Ovi Share mobile 37 © 2008 Nokia
  • 38. Nokia Comes With Music – all the music in the world 38 © 2008 Nokia
  • 39. Files on Ovi – Access your files anytime, anywhere 39 © 2008 Nokia
  • 40. Games – N-Gage game experience Discover Try & buy Play Share 40 © 2008 Nokia
  • 41. Mail on Ovi – Free email for consumers An integrated Ovi.com experience with web access in February 2009 yourname@ovi.com
  • 42. Personal email made easy – Nokia Messaging Over 1000 ISPs supported Easy set up 42 © 2008 Nokia
  • 43. Ovi is open 43 © 2008 Nokia
  • 44. Ovi offers people complete solutions 44 © 2008 Nokia
  • 46. Context is the foundation for services CONTEXT 46 © 2008 Nokia 46 © 2008 Nokia
  • 47. Nokia offers people complete experiences 47 © 2008 Nokia
  • 48. Thank you! 48 © 2008 Nokia