Status symbol
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Status can be ascribed, achieved, or desired. A status symbol is a visible indicator of one's social position and status. The top 10 status symbols include educational degree, car, home location, cell phone, child's school/college, credit card, air conditioner, holiday abroad, job/business, and club membership. Marketers can target upward mobility by offering upper class products to the middle class.
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Business Model Canvas
Customer Journey Map
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https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
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• Introduce a taxonomy for user goals with real world examples
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Status symbol
- 5. STATUS SYMBOL A status symbol is a visible, external denotation of one’s social position and indicator of status. 3
- 6. education 4
- 8. AUTOMOBILE 6
- 9. CLOTHING 7
- 10. CELLULAR PHONE 8
- 11. JEWELLERY 9
- 12. USE OF PRODUCTS/SERVICES 10
- 14. CAR
- 15. HOME LOCATION
- 16. CELL PHONE
- 18. CREDIT CARD
- 19. AIR CONDITIONER
- 20. HOLIDAY ABROAD
- 21. JOB/BUSINESS
- 22. CLUB MEMBERSHIP
- 23. 7
- 24. 6
- 25. 4
- 26. 4
- 27. 3
- 28. 3
- 29. 3
- 30. 3
- 31. 3
- 32. 211
- 34. UPPER CLASS PRODUCTS/SERVICES FOR MIDDLE CLASS12
- 35. 13
- 36. PRIYANK VERMA(34) NIKHIL DIXIT(28) BHUVNESH VARSHNEYA(06) USMAAN ALI KHAN(55) 14