1) Nok Air is a Thai low-cost airline established in 2004 as a joint venture between Thai Airways and other private investors. 2) It aims to position itself as a premium domestic low-cost airline through strategies like clear pricing information, ensuring safety and reliability, expanding routes, and providing quality onboard service. 3) The presentation outlines Nok Air's brand values, compares its product and pricing to competitors, identifies target customer segments, and proposed marketing activities and strategic plans for 2012.

1. NOKAIR

2. Low Cost Airline
…. NOK
AIR*54431701 Charika Anuchatanon
*54431702 Chakrit Noisuwan
*54431705 Rung-aroon
Burabhatthamrongkul
*54431706 Vitchaphas Boonraksa
*54431707 Weerachai Amornsakdakul
*54431709 Suwan Sornsuwan

3. Agenda
Brand story
Brand core values
4Ps VS Competitors
Segments & Target market
Positioning
Ad activities (Original)
Ad activities (Customize)

4. Brand story
Registered under Sky Asia Ltd. (2004)
Changed registered under Nok Airlines
Co.,Ltd (2006)
A joint venture between public and private
investors.
Thai Airways International Public Company
Limited. (39%)
Nok Air Management Co.,LTD (25%)
Krung Thai Bank Public Company Limited. (10%)
CPB Equity Company Limited. (6%)

5. Shareholder

6. Low Cost Airline
Thai Air Asia
Shin Corp (51%)
Air Asia Malaysia (49%)
One Two Go
Orient Thai (100%)
NokAir
Thai Airways (39%)
Others (61%)
Industry
Background

7. Brand core value
High number of routes travel
Strong backup
Best Human Resource
Best service quality
Brand awareness
Effectiveness in space
management on flight
High level of employee

8. Vision
Nok Air’s friendly culture
and consumer centric, is the
heart of our business.
“Nok Air is always the
most preferred travel service
provider in Thailand,
Delivered by the inspired
team, offering innovation
experiences with the passion
of Thai”

9. The Low-Cost
•The low-cost idea has to start in
people’s mind
Low-cost does not mean…
… simply reducing the ticket price,
But primarily
Changing traditional
business processes,
Using demand driven pricing,
Business Model

10. Product
Flight Schedule
Flight NokAir AirAsea
Chiang Mai 5 7
Phitsanulok 3 -
Loei 1 -
Nan 2 -
Ubon. 3 2
Udon Thani 4 2
Sakonnakhon 3 -
Nakhon Phanom 2 -
Roi Et 1 -
Buriram 1 -

11. Product Cont.
Flight NokAir AirAsea
Surat Thani 3 2
Hat Yai 6 5
Phuket 3 8
Nakon Si. 4 2
Trang 4 -
Mae Sot 1 -
Narathiwat 1 1
Phrae 1
Chiang Rai - 3
Krabi - 3
light Schedule

12. NokAir Route
Map

13. Price
NOK Air Air Asia 1-2-Go
•First come –
Lowest Price*
(Less other
promotion)
•First come –
Lowest Price*
•Period
discount
•One pricing
strategy*
•Period
discount
* Price excluding Airport Tax and

14. Place
Channels to Book :
Website, Application On Mobile, Call
Center,
and Airport Ticket Office
Channels to Pay :
Cash at 7-Eleven Counter Service Plus,
Master/VISA card online, and via the
call center,
Direct transfer at SCB ATM,

15. Promotion

16. Promotion

17. Segments
Local Thai
International tourists
Family visitors
Leisure and business
travelers
& Target
market

18. Positioning
Our NokAir is Premium Domestic
Low-Cost
Among all Air Asia , One 2 Go
Because position itself as a Full
Service, but the image is a low
cost service that is full enough.

19. Strategic Plan
Create new brand ambassador to
improve brand awareness.
Create MarCom Plan (2012).
Improve consumer perception to
be Thai Airline.
Route management.
IT outsourcing by Cloud services.
Improve more channal for booking.

20. MarCom Plan
2012Q1 Q2 Q4Q3
1,000,000 Seats (First, pay later flight)
Special packages for Thai traditional day and festival
Special
packages for
winter
Special packages for summer
Corporate/Private Flight
TV 3,5,7,9 and Cable TV for NokAir Channel
Travel Magazine and Newspaper
EVENT + PR + Brochure
B2CB2B
Community radio., Internet , Social network ,SMS
BTLATL
Special
packages for
winter
Special packages for rainy

21. Value Curve

22. Ad Activities(Original)

23. Ad activities
(Customize)

24. Ad activities
(Customize)

25. Key Success
Factors
Providing clear information
especially on “price”
Safety assurance
Route provide
Service provided on board
On time schedule

26. NOK AIR
Thank you

27. NOK AIR