Emirates Airline is one of the world's fastest growing and largest airlines in terms of international passengers. It operates a modern fleet of 239 passenger aircraft and 15 freighters exclusively on wide-body aircraft. Emirates has a global hub structure connecting over 4,000 city pairs through its own flights from Dubai, with more than 420 daily flights and over 62,000 employees from 165 countries. The airline has been successful due to its strategically placed hub in Dubai, which is located near large populations and has good infrastructure and weather. It benefits from the support of the Dubai government and long-term leadership focusing on route selection and fleet expansion.

1. Emirates Airline:
Connecting the
Unconnected

2. Presented by
©2012 Emirates. All Rights Reserved.
Tamim Bin Shafique
MBA(Major in Marketing)
Khulna University
Khulna

3. Overview
Reasons
behind success
Hub and Spoke
model
Strength and
weakness
Opinion on
Strategy
3
Outline

4. • One of the world’s fastest growing, and
the largest airline by international RPKs
• Exclusively operating modern wide-body
fleet of 239 passenger aircraft and 15
freighters
• Aircraft on order – 243 at a total value of
USD 116 billion
• Largest operator of Airbus A380 and
Boeing 777
• 153 destinations in 81 countries across 6
continents
4
Emirates Overview

5. • Global hub structure, connecting over
4,000 logical city pairs through Emirates’
own metal operation
• More than 420 daily flights from Dubai
• Over 62,000 staff from over 165
countries
• Largest non-aligned airline, leveraging
commercial cooperation to enhance
network coverage with any carrier
regardless of alliance groups
Emirates Overview
5

6. Reasons behind success
Strategically Placed Hub
Building the network
Route planning
Protectionism and anti
competition
6

7. Reasons behind success
7
Operations and route strategy
Deploying new craft
Choosing new routes
Investing in unused airfield

8. Reasons behind success
8
Product
Marketing
People

9. 9
Hub and Spoke model

10. Strength of Hub and Spoke model
10
Location facility
Relative distance from congested European
airspace
Good weather
Good relation with Dubai government

11. Strength of Hub and spoke model
11
Avoiding problem of small
size of Dubai Hub
Diversification in carrying
Increasing aggregating
demand
Increasing number of
passengers

12. 12
Flight mix and
scheduling
Small delay causing
large effect
Closing routes
Weakness of Hub and spoke model

13. Why is Emirates strategy
successful ?
13
Selecting Dubai as hub
Support from government
Infrastructure of Dubai
Long term Executive

14. Selecting Dubai as Hub
14
5.7 billion
people
7 billion
people
• Over one third of
planet’s seven
billion citizens live
within a four hour
flight of the city
• Over two thirds live
within a eight hour
flight

15. Support from government
15
Financial
support
Regulatory
support

16. Infrastructure of Dubai
16

17. Long term Executive
17
• Sir Timothy Charles
Clark is the current
President of Emirates
• Economics Graduate
• At first in Gulf Air in
Bahrain and
subsequently to Dubai in
1985
• Started as Head of
airline planning

18. Emirates Accolade
18
2017 Travellers' Choice Awards –
“Best Airline in the World”, “Best
Major Airline – Middle East &
Africa”, “Best Economy Class”,
“Best First Class”, “World’s Best
Airlines – Top 10”

19. Thank you