No Panic workshop

•

1 like•484 views

This document discusses how to get the most out of a website through search engine optimization, social media, and improving the user experience. It emphasizes having clear objectives and targeting the right audience. Key recommendations include optimizing content for search engines by using relevant keywords; building quality links; joining online conversations; removing barriers to conversion; and designing intuitive, easy-to-use interfaces that satisfy users. The overarching message is that success requires a holistic, ongoing approach considering all website users.

Business Technology

Haal meer uit u website
een presentatie van Iain Davenport
November 2010

HOW CAN I GET
THE MOST OUT
OF MY WEBSITE?

BUSINESS = UNIQUE x CONVERSION x LOYALTY
VISITORS RATE RATE
Formulafor web
success
Jacob Nielson

TODAY’S
WORKSHOP
1. SEO
2. SOCIAL MEDIA
3. USER EXPERIENCE

3.6 MILLION
REGISTERED.NL
DOMAINS
231.5 MILLION
WEBSITES
WORLD WIDE

used search to ﬁnd
new web pages
used search to look for
recommendations.
85%
49%

Match content to what
people are trying to ﬁnd

NARROW KEYWORDS
6.4 million results abt. 90% reduction

SEOvsPPC
Short term gains vs long term sustainability

MOBILE
“125mln Europeans will
regularly use mobile
internet services by 2013”
Forrester research
Mobile Internet grows from
10% in 2006 to 30% in 2009
Netherlands
Het Centraal Bureau voor de Statistiek

MAVENSIndependent thinkers who
act as information brokers

CONNECTORSGregarious individuals with an
extensive social network

“Your image is what people
say about you when you’ve
left the room”
Jeff Bezos, Amazon

CONVERSION
RATE
LOYALTY
RATE
Formulafor web
success

CONVERSION
is what the user does; it’s the ‘take
action’ part of the decision process

PERSUADE
Knowing What To Do Is not the same
as being presented a reason why

“YouareNOTtheuser.
Neitherisyourboss.”
Jessyca Frederick ‘This Next’

“Just because nobody complains
doesn’t mean the parachutes
are perfect”
Benny Hill

Each user has
their own
reservoir
of goodwill

“Inlife,strongand fulﬁlling
emotionalbondsare
fundamental to enduring
relationships.”
Jesse James Garrett

The number of in-platform social media searches occurring on a daily basis is staggering. Facebook sees 2 billion in-platform searches every day, Twitter see 2.1 billion in-platform search queries per day, and YouTube sees 1,140 searches every second of every day. With those volumes, neglecting social media content optimization is a huge missed opportunity. That’s why it’s absolutely integral for every organization’s digital marketing partners to work closely with the social media team. We’ll dive into the specifics on how digital and social should partner to affect search objectives, then wrap up the session by sharing real web metrics the team at Boston Scientific has seen as a result of prioritizing the digital & social media relationship. Session takeaways: How social can help inform which keywords should be integrated into digital assets and SEO strategy How optimizing keyword integration into social media content can affect Google SERPs and web traffic Tips for leveraging social media trends and hashtags to boost web traffic Why social media accounts’ authority should be a shared goal between digital & social teams How paying particular attention to YouTube video optimization and overall YouTube strategy can positively impact search objectives About Erica Erica Melchior is a social media strategist, researcher and Community Manager for Boston Scientific. With over 10 years of experience directly managing social media communities and engagement for internationally-recognized Fortune 500 brands, Erica has expertise in social media influencer mapping and engagement, competitive social media research, search, content optimization, lead generation and building an effective social media program from the ground up in the B2B space.

Internet Marketing Success

Kevin Conway

Content Jam Measure What Matters 06/14/12

Mightybytes

It's a Mobile World

LocalVox, a Vivial Company

MOBILE MARKETING CAN BE A GAME-CHANGER FOR YOUR BUSINESS. The fact that mobile search traffic has officially surpassed desktop, combined with an audience that takes action (50% of local searchers visit the location in 24 hours), can result in more sales for your business ... if you have a mobile marketing strategy. This deck covers: -- #Mobilegeddon's impact (what it means for your business) -- How to increase your website's traffic -- Going beyond the bare minimum to grow your sales -- Mobile marketing strategies that convert local mobile search into paying customers

How to Make a Website Customers & Google LoveElement Three

Introduction of UX/UI & Growth Hack and Management for Rapid Growth

Yoshiaki Ieda

Growth Hacking Basics

Morgan Brown

As companies look for ways to grow their user base quickly and at scale, they've turned to the growth strategies made popular by companies like AirBnB, Quora, Facebook and others. Growth Hacking at its core is the discipline of marrying product features with distribution tactics to get massive user growth with very little paid marketing spend. This presentation reviews popular growth hacking case studies, how you can evaluate your product for growth hack opportunities, and how to get your team and product focused on growth for 2013. Get our designing for viral growth infographic here: http://bit.ly/12badgO Learn more about digital telepathy here: http://www.dtelepathy.com/

HubSpot CEO Talks about Planning for 2011

HubSpot

Rand Fishkin, CEO & Founder, Moz Conversion rate optimization is a powerful tactic to get more value from the visitors finding your site, but there's a lot of mythology out there about what really works and doesn't. CRO is about more than testing button colors, headlines, photos, or videos - even though that's what most testing software is good at. Learn more about the big picture, and what truly moves the needle in this presentation.

7 Principles of Conversion Centered Design with Oli Gardner

Stukent Inc.

How To Spy On Your Website Visitors Using HubSpot

HubSpot

Businesses often miss out on opportunities for engaging with prospects and leads that are already on their site. In this economy it makes so much sense to try to squeeze more out of your existing site visitors as new audience acquisition is the bulk of most marketing expenses. Are you aware which of your leads have come back to your site? How are you engaging repeat visitors to improve conversion and close more business?

Online marketing and data analyticsMHourigan

How to Increase Web Site Conversions with Persuasive Design

Kimberly Krause Berg

Whether you have an established website, are launching a new one or seeking ideas for a redesign, how do you know what works best for increasing conversions? Does user experience design interfere with your search engine marketing strategies? What design changes can you make now that will bring an instant conversions lift? This fun session provides tips, tools and action items to build a successful website that both search engines and your visitors will love.

BizTech - Strengthening Your Web Site’s Presence through an Integrated Market...

Sage Island

We are excited to be a part of this special event featuring the area’s most successful people in business and technology, including our very own Mike Duncan. The expo, held at the new Wilmington Convention Center will include keynote speakers, seminars, and over 100 exhibitors. The event will help connect employees with new customers and will include an all start line up of educational internet marketing seminars. Mike is scheduled to speak on the 14th from 9:45 – 10:45 a.m. His seminar “Strengthening Your Web Site’s Presence through an Integrated Marketing Plan” will teach business owners the tactics behind growing an online brand.

The Healthcare Search Landscape in 2019: SEO, Content Marketing, & More

Rand Fishkin

How to Leverage Data to Drive Event Marketing Decisions

Kissmetrics on SlideShare

EVENT MOBILE APPS Understand your online metrics from app usage. Effectively plan, execute, and monetize your event. TECHNICAL APP ANALYTICS Collect activity data to determine if your app is being used. Measure clicks, views, and downloads. BEHAVIORAL APP ANALYTICS Reveal how your attendees are engaging, reacting and influencing with your event. Gather likes, responses, and rankings. NFC VS BEACON NFC Capture offline metrics with NFC. This includes materials collected, contests entered, and rooms visited. MEASURE TRAFFIC Bonnaroo used NFC wristbands to gather metrics on visits, dwell time, and attendee flow. MONITOR COLLATERAL EMC World used NFC badges to analyze marketing materials and gifts that were collected by attendees. BEACONS Converge online and offline metrics with beacons. TEST MESSAGING SXSW used beacons to provide a custom experience for each attendee. Uncover your most engaging campaigns. REVEAL POPULARITY Box used beacons to understand which sessions, partners, and products were the most popular. LEAD INTELLIGENCE Identify influencers by capturing their event journey. ATTENDEE JOURNEY Find out what and who your attendees are interested in. Increase the motivation and quality of your influencers. MARKETING AUTOMATION Launch targeted campaigns for your attendees after the event by understanding their online and offline interactions. Image from HubSpots Inbound Framework DANIEL IVES FBR Capital Markets. CUSTOMER RETENTION Recognize your customer engagement levels at the event. Build brand loyalty and stronger connections with your clients. LEVERAGE SOCIAL MEDIA Use Twitter, Facebook, and LinkedIn to promote and analyze your brand performance before, during, and after your event. CONTENT CURATION Select the right speakers, partners, and products for your next event. Collect stats on survey results, social media, and industry trends. IDENTIFY ENGAGEMENT Measure the popularity of your sessions, partners, and products for your influencers that were in attendance. SUPPORTING MEDIA Provide your attendees with relevant information before, during, and after the event. Encourage them to learn and share with their network. MESSAGE OPTIMIZATION Promote engaging messages. Send personalized and targeted call to actions to increase discussions and interactions with your attendees. PERSONALIZATION Relate with your attendee’s profile. Use alerts and announcements to provide them with relevant and valuable information. GAMIFICATION IBM encouraged online and offline connections by creating games for attendees that promoted team participation. LISTEN TO YOUR AUDIENCE XOXO used Slack to create and organize channels for discussions between attendees. Follow insights about the popularity of topics.

Viridity Uses HubSpot & Salesforce.com to Capture & Close more Leads

HubSpot

Gw 3d Landscape DatabasesMilos Pelikan

first upload from serveralind tiwari

What's hot

What Startup Execs Need to Know About SEO in 2017

Rand Fishkin

Rethinking Marketing: Inbound Marketing to Grow Your BusinessHubSpot

What Every CMO Needs to Know About Content Strategy

Mark Fidelman

The Science of Website Redesign

HubSpot

Website Analysis

Curt Lewis

WEBRIS: Website Questionnaire

Ryan Stewart

Marketing Analytics 101

Chris Sietsema

Website Redesign Checklist and Tips

Hub & Spoke

Digital Trends

Curt Lewis

Mortgage Tech Conference on PPC

Matt Siltala

Content creation 101

Are Morch - Hotel Blogger & Social Media Consultant

Big Picture CRO (Conversion Rate Optimization) | Rand Fishkin, Moz

Dealmaker Media

7 Principles of Conversion Centered Design with Oli Gardner

Stukent Inc.

How To Spy On Your Website Visitors Using HubSpot

HubSpot

Online marketing and data analyticsMHourigan

How to Increase Web Site Conversions with Persuasive Design

Kimberly Krause Berg

BizTech - Strengthening Your Web Site’s Presence through an Integrated Market...

Sage Island

The Healthcare Search Landscape in 2019: SEO, Content Marketing, & More

Rand Fishkin

How to Leverage Data to Drive Event Marketing Decisions

Kissmetrics on SlideShare

Viridity Uses HubSpot & Salesforce.com to Capture & Close more Leads

HubSpot

What's hot (20)

What Startup Execs Need to Know About SEO in 2017

Rethinking Marketing: Inbound Marketing to Grow Your Business

What Every CMO Needs to Know About Content Strategy

The Science of Website Redesign

Website Analysis

WEBRIS: Website Questionnaire

Marketing Analytics 101

Website Redesign Checklist and Tips

Digital Trends

Mortgage Tech Conference on PPC

Content creation 101

Big Picture CRO (Conversion Rate Optimization) | Rand Fishkin, Moz

7 Principles of Conversion Centered Design with Oli Gardner

How To Spy On Your Website Visitors Using HubSpot

Online marketing and data analytics

How to Increase Web Site Conversions with Persuasive Design

BizTech - Strengthening Your Web Site’s Presence through an Integrated Market...

The Healthcare Search Landscape in 2019: SEO, Content Marketing, & More

How to Leverage Data to Drive Event Marketing Decisions

Viridity Uses HubSpot & Salesforce.com to Capture & Close more Leads

Viewers also liked

Gw 3d Landscape DatabasesMilos Pelikan

first upload from serveralind tiwari

JunkyardHopeHeckman

Cuadros De Solraoguest3bb678

C A R A C T E RÍ S T I C A S D E L D E S A R R O L L O O R G A N I Z A C I...guestc727c84

Ponencia Carme Valls 22 11 09joanaroca895

tiwarialind tiwari

before uploadalind tiwari

Test Nanalind tiwari

Nghi dinh 171-2013-nd-cpti2li119

Instrumentosguest30ea6fe

testalind tiwari

Folio1

VectorHero

Greenthonalind tiwari

first pitchalind tiwari

Scrapbook jan14The Learning Lab

first pitchalind tiwari

20090929_Personal data

sbur

Good onealind tiwari

Komputerku Radit 5 C

iwan hendrawan

Viewers also liked (20)

Gw 3d Landscape Databases

first upload from server

Junkyard

Cuadros De Solrao

C A R A C T E RÍ S T I C A S D E L D E S A R R O L L O O R G A N I Z A C I...

Ponencia Carme Valls 22 11 09

tiwari

before upload

Test Nan

Nghi dinh 171-2013-nd-cp

Instrumentos

test

Folio1

Greenthon

first pitch

Scrapbook jan14

first pitch

20090929_Personal data

Good one

Komputerku Radit 5 C

Similar to No Panic workshop

Make Your Website Work for You

Creativation Marketing

Your Business Online

Symphony3

Digital marketing overview fas

Digital Business

SEO, PPC & Analytics: How to Drive Traffic to Your Website and Measure Results

Hall_

SEO and PPC are two terms that are used a lot with regards to internet marketing, but how can you make them work for your website? In this discussion, we'll cover exactly what "search engine optimization" means and a few things you can do to your site to potentially increase your search rankings; what "pay-per-click" advertising is and getting started with Google AdWords; and how to use Google Analytics to see what your visitors are doing when they get to your site.

Onetomarket | How to benefit from developments onlinesearch congress

Online Marketing 101

FSC Interactive

The Importance of Analyzing Your Audience in Strategic Nonprofit Web Design

guidecreative

Maximize ROI by Unlocking the Full Value of Undiscovered Content

BloomReach

Internet marketing 101tbailey1027

Content Jam: Applied Analytics

Orbit Media Studios

Growth Hacking with SEO

Alex Rascanu

Strategic_Web_Design-TestingYourVisualStory

guidecreative

Non Profit Power Hour @LinkedIn Sydney - October 16th 2015

Jesse Rothstein

Creating a Practical Marketing Roadmap

4Good.org

In this workshop, we'll discuss the unique marketing needs faced by nonprofits and small organizations. With the vast “Universe of Marketing Possibilities”, many organizations don’t know where to start, what to implement, and how to prioritize marketing initiatives. We'll discuss how to work within a framework and methodology that is simple, effective, and cumulative. Large organizations launch integrated campaigns that include social media, online advertising, search engine optimization and much more. Oftentimes small- to mid-sized organizations are unable to mirror this kind of success because they can’t fund hiring a search agency, a PR agency, an ad agency, a social media agency, etc. But, with the marketing roadmap you’ll now be able to create, you too can build an integrated system that works – even without a big budget or staff. This jam packed session helps you create a plan to address your biggest challenges, including: • Driving online (and offline) traffic to your website • Getting more qualified leads • Increasing donations, volunteers, registrations, etc.

SEO Simplified & Integrated | MilspoCON 2017

Miranda Perales

BrightonSEO Takeaways September 2017

Semrush

10 Formulas To Measure Content Marketing ROI

Michael Brenner

At the Marketo #MKTGNation Summit I delivered this call to action for today's marketers: do the stuff that matters and that has an impact on the business. Why? Because so much of marketing is ineffective. One reason content marketing has become such a buzzword today is simply because it can be measured. And those who commit to measuring it, see returns on their investment that are often many times higher than the average ROI of marketing. Check this presentation out to learn 10 Formulas ANY business can use to measure the ROI of content marketing and never waste money again

Why PR is Positioned to Rule SEO: PRSA STL

Elasticity

In the last few years, the practice of search engine optimization has changed dramatically. While once SEO was dominated by a left-brain analytical approach, ruled by spreadsheets and meticulously constructed formulas, today what Google values the most in 2014 is precisely what public relations professionals have done for decades. In this presentation, we’ll walk through what Google is looking for in 2014 and how PR professionals can capitalize on the new convergence imperative.

SEO Pyramid 151418

RefreshWeb

What Is Local SEO

Spancept

Local SEO is the process of optimizing a business website to come up in search engine results when internet searchers enter "localized" phrases into the internet search engines. Did you know that 85% of consumers search for local businesses online? 75% of online searchers never scroll past the first page of the search results. 67% check online reviews before selecting a local business. However, many businesses still don't have a website and those that do have websites are not tracking the results. Internet Technology is GREAT, but it has caused problems for Small Local Businesses. The web has changed the way consumers spend their money. It has also changed the way your business can truly CONNECT with your local target market. Traditional Advertising Methods are no Longer as Effective as they once were. So, its time to market your business in a way that will cut advertising cost and get results. Could Local SEO be the missing piece of the puzzle for your small business? Show up when local consumers are online searching for what you have to offer. Build your brand. Easily generate new leads as well as repeat loyal customers. Contact us for more information about how local SEO can help you connect with local customers. http://spancept.com/ consult@spancept.com

Similar to No Panic workshop (20)

Make Your Website Work for You

Your Business Online

Digital marketing overview fas

SEO, PPC & Analytics: How to Drive Traffic to Your Website and Measure Results

Onetomarket | How to benefit from developments online

Online Marketing 101

The Importance of Analyzing Your Audience in Strategic Nonprofit Web Design

Maximize ROI by Unlocking the Full Value of Undiscovered Content

Internet marketing 101

Content Jam: Applied Analytics

Growth Hacking with SEO

Strategic_Web_Design-TestingYourVisualStory

Non Profit Power Hour @LinkedIn Sydney - October 16th 2015

Creating a Practical Marketing Roadmap

SEO Simplified & Integrated | MilspoCON 2017

BrightonSEO Takeaways September 2017

10 Formulas To Measure Content Marketing ROI

Why PR is Positioned to Rule SEO: PRSA STL

SEO Pyramid 151418

What Is Local SEO

Recently uploaded

The 10 Most Influential Leaders Guiding Corporate Evolution, 2024.pdf

thesiliconleaders

Exploring Patterns of Connection with Social Dreaming

Nicola Wreford-Howard

Organizational Change Leadership Agile Tour Geneve 2024

Kirill Klimov

The Influence of Marketing Strategy and Market Competition on Business Perfor...

Adam Smith

Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challenges

Holger Mueller

Agency Managed Advisory Board As a Solution To Career Path Defining Business ...

Boris Ziegler

Best Forex Brokers Comparison in INDIA 2024

Top Forex Brokers Review

Navigating the world of forex trading can be challenging, especially for beginners. To help you make an informed decision, we have comprehensively compared the best forex brokers in India for 2024. This article, reviewed by Top Forex Brokers Review, will cover featured award winners, the best forex brokers, featured offers, the best copy trading platforms, the best forex brokers for beginners, the best MetaTrader brokers, and recently updated reviews. We will focus on FP Markets, Black Bull, EightCap, IC Markets, and Octa.

-- June 2024 is National Volunteer Month --

NZSG

The Influence of Marketing Strategy and Market Competition on Business Perfor...

Adam Smith

Meas_Dylan_DMBS_PB1_2024-05XX_Revised.pdf

dylandmeas

Understanding User Needs and Satisfying Them

Aggregage

https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs. In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs. Industry expert Scott Sehlhorst will: • Introduce a taxonomy for user goals with real world examples • Present the Onion Diagram, a tool for contextualizing task-level goals • Illustrate how customer journey maps capture activity-level and task-level goals • Demonstrate the best approach to selection and prioritization of user-goals to address • Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs

Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s Dholera

Avirahi City Dholera

The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir. Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/

Chapter 7 Final business management sciences .ppt

ssuser567e2d

Building Your Employer Brand with Social Media

LuanWise

Presented at The Global HR Summit, 6th June 2024 In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.

Training my puppy and implementation in this story

WilliamRodrigues148

Recruiting in the Digital Age: A Social Media Masterclass

LuanWise

BeMetals Investor Presentation_June 1, 2024.pdf

DerekIwanaka1

3.0 Project 2_ Developing My Brand Identity Kit.pptx

tanyjahb

amptalk_RecruitingDeck_english_2024.06.05

marketing317746

Mastering B2B Payments Webinar from BlueSnap

Norma Mushkat Gaffin

Recently uploaded (20)

The 10 Most Influential Leaders Guiding Corporate Evolution, 2024.pdf

Exploring Patterns of Connection with Social Dreaming

Organizational Change Leadership Agile Tour Geneve 2024

The Influence of Marketing Strategy and Market Competition on Business Perfor...

Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challenges

Agency Managed Advisory Board As a Solution To Career Path Defining Business ...

Best Forex Brokers Comparison in INDIA 2024

-- June 2024 is National Volunteer Month --

The Influence of Marketing Strategy and Market Competition on Business Perfor...

Meas_Dylan_DMBS_PB1_2024-05XX_Revised.pdf

Understanding User Needs and Satisfying Them

Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s Dholera

Chapter 7 Final business management sciences .ppt

Building Your Employer Brand with Social Media

Training my puppy and implementation in this story

Recruiting in the Digital Age: A Social Media Masterclass

BeMetals Investor Presentation_June 1, 2024.pdf

3.0 Project 2_ Developing My Brand Identity Kit.pptx

amptalk_RecruitingDeck_english_2024.06.05

Mastering B2B Payments Webinar from BlueSnap

No Panic workshop

1. Haal meer uit u website een presentatie van Iain Davenport November 2010

2. Ask yourself 2 Questions

3. Is yoursite SUCCESFUL?

4. WHYdoyouhave a website?

5. CLEAR OBJECTIVES

6. TARGET AUDIENCE

7. DIRECTION

8. CONNECT

9. MEASURE

10. EVALUATE

11. ADAPT

12. Continuous development

13.

14. HOW CAN I GET THE MOST OUT OF MY WEBSITE?

15. BUSINESS = UNIQUE x CONVERSION x LOYALTY VISITORS RATE RATE Formulafor web success Jacob Nielson

16. WHICH DIRECTION

17. TODAY’S WORKSHOP 1. SEO 2. SOCIAL MEDIA 3. USER EXPERIENCE

18. GENERATING TRAFFIC

19. BEING FOUND

20. 3.6 MILLION REGISTERED.NL DOMAINS 231.5 MILLION WEBSITES WORLD WIDE

21. HOW TO GET NOTICED

22. used search to ﬁnd new web pages used search to look for recommendations. 85% 49%

23. SearchEngines are not the Internet

24. SPIDERS

25. GETTING INDEXED

26. SEARCHENGINE OPTIMIZATION

27. TRAFFIC the result but not the aim

28. Match content to what people are trying to ﬁnd

29. THE WRONG TRAFFIC

30. Dynamic, Relevant, Appealing CONTENT

31. WRITINGFOR 2 AUDIENCES

32. CreativityAnalytical insight

33. WORDS

34. KEYWORDS

35. KEYWORDS Information about information

36.

37. BROAD NARROW

38. BROAD NARROW

39. LONGTAIL

40.

41. BROAD KEYWORDS 61.8 million results

42. NARROW KEYWORDS 6.4 million results abt. 90% reduction

43. SEOvsPPC Short term gains vs long term sustainability

44. Elliance infographics

45. OPTIMIZE PROMOTE 2 SIDES OF SEO

46. ACCESSABLE

47. ACCESSABLE

48. MOBILE “125mln Europeans will regularly use mobile internet services by 2013” Forrester research Mobile Internet grows from 10% in 2006 to 30% in 2009 Netherlands Het Centraal Bureau voor de Statistiek

49. STRUCTURE

50. DESCRIPTIVE CODE

51.

52. UNIFORMITY

53.

54. OPTIMIZE PROMOTE 2 SIDES OF SEO

55. LINK BUILDINGSIGN POSTING YOUR WEBSITE

56. LINK ANALYSISQUALITY AND QUANTITY

57. POPULARITY

58. RELEVANCE

59. DON’T MOVE MOUNTAINS

60. Elliance infographics