Local SEO involves optimizing a business's website to rank highly in local search engine results for queries like "dentists in New York". According to statistics, 85% of consumers search online for local businesses and 75% never scroll past the first page of results. However, 63% of small businesses still don't have a website and 25% of those with websites don't appear in search results. Local SEO can help businesses connect with local consumers by showing up in searches for their offerings, building their brand, generating new leads, and gaining loyal customers through reviews and fresh website content.

1. How Local SEO Can Help You
Connect With Local Consumers
Presented by: Robert Leisk
robert@spancept.com
www.spancept.com

2. What is Local SEO?
Local SEO is the process of optimizing a
business website to come up in the
search engine results when internet
searchers enter “localized” phrases
into the internet search engines.
For example:
“Dentists in New York”

3. Local SEO Facts & Trends
Every Business Should Know About
Consumer Usage Stats:
 85% of consumers search for local
businesses online
 75% of online searchers never scroll
past the first page of the search results
 Local
 67% check online reviews before
selecting a local business

4. Local SEO Facts & Trends
Every Business Should Know About
However:
 63% of small businesses still don’t have
a website
 25% of small businesses with websites
do not show up in the search engine
results at all
 Most businesses have no clue where
their websites rank or how much traffic
they’re getting because they do not
track the statistics

5. Most Popular Online Activities
Social Networking – 65% Using Search Engines – 92%
Using Email – 92% What Are Shopping – 71%
Consumers
Doing
Online?
Watching Videos – 71% Reading Content – 90%

6. Internet Technology is GREAT,
But It Has Caused Problems for
Some Local Businesses…
The Web has changed the way consumers spend their money…
It has also changed the way your business can truly
CONNECT with your local target market…

7. Traditional Advertising Methods Are No
Longer as Effective as They Once Were
TRADITIONAL METHODS ONLINE METHODS
• Yellow Page Books • Social Media
• Newspaper Ads • Local Search
• TV Commercials • Online Videos & More!

8. What Does This Mean for
Your Business?
You Should :
1. Put your business in front of
your target audience online
2. Spend your marketing dollars
where they can yield the best
returns
3. Utilize the power of online
marketing to stay connected
to your local market

9. Could Local SEO Be The Missing Piece
of the Puzzle for YOUR Small Business?
Local SEO is No Longer a
Trend…
It’s the NEW Way to Do
Business!

10. Why Local SEO Marketing?
It’s POWERFUL For Helping You…
 Show Up When Local Consumer Perform a
Search Online for What You Have to Offer
 Build Your Brand
 Easily Generate New Leads
 Generate Repeat, Loyal Customers

11. Benefits of Local SEO
 You can gain control over your local
business pages by claiming them on sites
such as Google+ Local, Yahoo Local, Bing,
and others
 Will get a boost in the search engine results
over time, which means more eyes on your
business
 Local SEO is much less expensive than
traditional advertising methods – and the
results are generally better

12. Benefits of Local SEO
 Allows you to easily show off your satisfied
customer reviews, which will help send
even more new customers your way
 Adding fresh, unique content to your
website or blog on a consistent basis will
help drive more traffic to your website – as
well as reward your visitors with great
content
 High search engine rankings will help build
trust amongst consumers – making your
brand stand out from the crowd

13. ANY
QUESTIONS

14. Thank you for viewing our presentation!
For More Information About Local
Spancept Inc. SEO, Contact Me Today.
Robert Leisk
robert@spancept.com
www.spancept.com