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It's a Mobile World
The document discusses the impact of Google's mobile-friendly update, implemented on April 21, 2015, which penalizes sites that are not mobile-friendly, urging businesses to adapt their online presence for mobile users. It emphasizes the importance of a simple, optimized design and local search strategies, as a significant portion of local searches occur on mobile devices. Additionally, it provides advice on optimizing mobile websites and utilizing resources for local online marketing.
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It's a Mobile World
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- 2. What We WillCover Today • Impact + changes from #Mobilegeddon • Strategy development • Increase mobile website traffic • Go beyond the basics • Reach new customers • Additional resources • Q&A
- 3. Impact + Changes From#Mobilegeddon
- 4. Google’s Mobile-Friendly Update •Google mobile search algorithm change • Implemented on April 21, 2015 • Sites that aren’t mobile- friendly now rank lower • Took about one week to see significant changes #LocalVoxWebinar
- 5. #LocalVoxWebinar • Simple navigation •Minimal design elements • Content in a clean layout • Click to call functionality • Addresses that use the device’s map functionality • CTAs should use simple forms and work with device’s email How to Be Mobile-Friendly
- 6. ½of local searches happenon mobile d evices and it’s only increasing 74% of mobile users begin their search on a search engine (vs. an app a mobile site) 69% expect a business to be within 5 miles of current location 83% want to buy immediately (within a day) 93% go on to purchase #LocalVoxWebinar
- 7. Take the Mobile-FriendlyTest at: google.com/webmasters/tools/mobile-friendly/ #LocalVoxWebinar Analyze your website and see your design is compatible with the algorithm changes.
- 8. #LocalVoxWebinar Ensure You Are Correctin a Mobile Search
- 9. #LocalVoxWebinar Check for Errorsin Search Console (formerly Google Webmaster Tools) Check for errors in the Search Traffic section
- 10. So did Mobilegeddon have animpact ? YES! #LocalVoxWebinar
- 11. • Clicks, pages,countries • Devices (mobile) • Search type (web dates comparison custom month after change compared to equivalent days on previous month) #LocalVoxWebinar Run a Search Analytics Report To See How #Mobilegeddon Impacted You
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- 13. #LocalVoxWebinar • Find outhow you’re listed in online directories • Fix them! • localvox.com/free-seo-report Long-Term ROI Directory Optimization
- 14. #LocalVoxWebinar • Combine Google MyBusiness with your mobile-optimized website • Gives them the right information at the right time • Easy to manage with one dashboard for all your information Long-Term ROI Search Engine Optimization
- 15. #LocalVoxWebinar • Fill inthe gap when you’re waiting for SEO to kick in • Choose between AdWords and AdWords Express • Google automatically optimizes your ads for you Short-Term ROI Search Engine Marketing
- 16. #LocalVoxWebinar • Purchases onGoogle • Reviews • Easy to manage with one dashboard for all your information Stay Up-To-Date Google Continues to Enhance AdWords
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- 18. The simplest website designis usually the optimal one #LocalVoxWebinar
- 19. Focus on your localpresence #LocalVoxWebinar
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- 21. Don’t forget the powerof social #LocalVoxWebinar
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- 24. Go Beyond theBasics
- 25. Over 70% of consumerswill access discounts they wants online from a smartphone or comparable device #LocalVoxWebinar
- 26. Be able to connectwith your customers 24/7 with mobile apps #LocalVoxWebinar
- 27. Point people offline, onlineand to your content #LocalVoxWebinar
- 28. On average, text messagesare read within 4 minutes of their receipt #LocalVoxWebinar
- 29. Do your images loadin 1-2 seconds on mobile? #LocalVoxWebinar
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- 31. #LocalVoxWebinar Win the “mobilemoments”
- 32. Have the information mobile consumerswant easy-to-find and accessible #LocalVoxWebinar
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- 36. Simple, Effective andAffordable Local Online Marketing Search Social Mobile Email Advertising Website PR Lead Gen Get your free SEO report today! localvox.com/free-seo-report
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- 38. Q&A Please use thechat feature to ask your question. If we don’t get to your question today, email us at gethelp@localvox.com or tweet us LocalVoxWebinar.