The document summarizes research into the reader profiles of two music magazines: - The NME magazine has a reader profile that is 74% male with a median age of 23 ranging from 18-35. 52% of readers work full-time. - The Rolling Stones magazine has a more balanced 60% male readership with an older average age of 35.5. 70% of readers work full-time. The document discusses how this research could inform the development of a new music magazine, particularly in targeting a similar younger demographic to the NME but also appealing to older, working readers as seen in the Rolling Stones profile.