The document summarizes key details from an NME media pack: - NME targets young adult males aged 25 on average from middle-class families who enjoy indie/guitar bands. Over 60% of readers listen to this genre of music. - Most readers (77%) attended at least one pop/rock concert in 2007, so live music coverage is important. Upcoming concerts and local gigs should be featured. - The majority of readers enjoy live music atmospheres and concerts. - Over 67% of readers have bought something online in the past year, so the magazine's target audience spends money on digital downloads but some still prefer CDs. - NME also has a

1. NME media pack

2. This media pack shows that a majority of readers of
NME are male with an average age of 25 this matches
the audience they targeted so what the magazine
provides must be popular among the target market. It
also shows the majority of its readers come from
middle class families so it is aimed at those with
money.
With 63% of the readers choosing to listen to indie/
guitar band this matches what genre my magazine will
cover and can help me further define what it will look
like and also what questions should be asked in my
interview

3. The facts show that a majority of the
readers are interested in seeing live
performances. 77% saw at least 1 pop/
rock concert in 2007 meaning the live
music is a very important feature to them
and is likely that the magazine reviews a
number of live performances.
There are also positive statistics on gigs
with the majority enjoying the
atmosphere of gigs showing that the
magazine will have an area devoted to
upcoming concerts and festivals as well
as gigs in local areas. It shows that the
young male audience enjoys going to
live performances to add to the
experience
In can use this to help design my
magazine by mentioning gigs or
concerts in design to help reach my
target audience

4. The majority of readers of the
magazine have access to the
internet and 67% have bought
something online in the past 12
months. This shows that the
readers most likely spend money
on downloading audience but still
a significant amount may prefer to
buy CDs other downloads.

5. There is also a radio
network for NME that
lasts 24/7 it has the
target market of 15-24
year similar to audience
I am thinking of
covering. The
availability of a radio
station is a good idea as
it gives those with
interest in the magazine
another way to access
it.