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Target Audience and Demographics Research
- 1. Target Audience andMagazine Demographics NME, Billboard, Kerrang, CLASH
- 2. My Target Audience Todecide on my target audience I thought it would be a good idea to research the existing audiences of the magazines I’ve studied I found that the exact types of people reading these magazines are shown in the readership profiles of the magazines, I found profiles for my magazines and have written up about each typical reader
- 3. NME • Male –69% • Female – 31% • Average Age – 24 • Students – 29% • Part Time Workers – 7% • Full Time Workers – 52% On average an NME reader will spend in a year: • £532 on clothing • £1229 on musical equipment • £66 on DVDs The average NME reader spends 19 hours a week online, 94% have access to the internet and 84% receive TV/ satellite signals. From this I can see that NME readers are largely among younger people either in school/ education or just out of it. They are interested in fashion and music tech and make use of the internet (seen through their spending figures) I think because of their online
- 4. Billboard • Male –77% • Female – 23% • Average Age – 47 • Student – 25% • College Graduate – 68% • Median Household income – £169,227 Online Audience • Male – 43% • Female – 57% • Average Age – 37 • Median Household income - Social Media Audience • Facebook – 8.4 million likes • Twitter – 4.63 million followers • Instagram – 2.7 million followers Billboard’s statistics show a phenomenal social media following. Their online success is something I would want to achieve with my magazine an so is another reason to create social media platforms available to them and advertise them in the Although I did not study Billboard I felt their magazine would be similar to mine and so researched their audience:
- 5. KERRANG • Devoted audienceof rock music fans • 60% Male • 40% Female • Aimed at younger audiences aged 16 -24 • Largely white British readership • Middle/Lower class Kerrang works to appeal more to it’s male audiences by using hardcore metal iconic artists on it’s covers with angry and violent expressions. They target their female readers with images of male groups or artists and posters of them. The magazine is British and circulated only in Britain. The genres of music I want to include in my magazine are largely British artists and I feel perhaps I could have my magazine as a British exclusive. The magazine’s psychographic is defined as “people who aspire to be respected among other people”
- 6. CLASH • Male –56% • Female – 44% • Under 21 – 12% • 21-25 – 37% • 26-30 – 34% • 31-35 – 11% • 36+ - 6% • Middle class A CLASH reader is typically in employment and is interested in music, films, technology and fashion. Their middle class status means when they chose to spend limited disposable income it is an informed decision based on recommendation CLASH’s audience seems very similar to the sort of audience I am considering. Their young audience has similar interests as most people interested in the genre of music my magazine will be based on meaning I could sometimes incorporate other elements into it.
- 7. My Target Audience Frommy research I have decided my target audience will be: • Young Adults between the ages 15-30 • Appealing to both genders but slightly more geared towards a male audience as they appear to be the gender that purchase and read print media the most • Interested in the “indie” “rock” and “alternative” genres • Middle Class with some disposable income • Able and eager to use online outlets such as a website