NME magazine targets 16-25 year olds with a focus on music festivals, album releases, and technology. The magazine and advertisements suggest readers have a disposable income and are willing to spend up to £100 for music festival experiences. NME aims to give readers insider access to musicians through interviews and contests to meet performers to fulfill fans' dreams. The target reader is described as a middle-class, passionate music lover who wants to experience music beyond just listening.

1. NME
features
music
festivals/album
releases
technolegy
merch
6
2
8.5
3
2
35.5
Game
adverts
HMV
adverts
Tour adverts
Merchandis
e adverts
Small
adverts
Features
kerrang

2. Demographic
• NME magazine is targeted at young adults and
teenagers, so 16-25 year olds is NME’s
demographic.
• Lots of festivals where advertised suggesting that
their readers are young. Outgoing music lovers
that want to experience their favourite music live.
• Targeted at both boys and girls, gender neutral
colours are used throughout the features .

3. Spending bracket
• The contents of the magazine and the sort of
adverts that are placed suggests that NME
suspect their readers have quite a large
disposable income with adds for high quality
speakers, headphones and mobiles.
• Along with the 5 day festivals they are advertising
that cost up to £100 for a day pass, you can
assume that they themselves or their parents
would be willing to pay for their festival
experience.

4. Uses and gratifications
• Throughout the magazine NME are attempting to
get their readers closer to the people behind the
music, with interviews and special insight behind
the scenes of concerts.
• A music fanatics wildest dream would be to win
one of NME’s competitions to meet their
favourite performer.
• Seems to be a more grown up version of other
music magazines that are targeted at the same
demographic.

5. The readers
.I believe that they are targeting middle
class, young music lovers that want to not only
listen to music but experience it.
• People that are passionate about music but aren't
obsessed (obsession seems to be the main goal
with most teen pop mags)
• A grown-up informative magazine that gives you
all the up to date music information you need for
the modern trendy young adult
• Hipsters and people that are crazy about
alternative and indie rock.