The document compares the styles and layouts of two music magazines - NME and an R&B magazine. NME uses bold fonts, taboo language, and rock imagery to attract readers and comply with its genre. The R&B magazine focuses more on the editor's opinions through a formal letter style and photo in the primary visual area. While NME focuses on contents and artists, the R&B magazine emphasizes the editor's beliefs and ideas for the issue.

1. House style and The Gutenberg
Design Principle
Similarly every week the
contents pages of NME uses bold
font to grab the
reader’sattention. The use of the
By using black title makes the masthead
italics in the stand out.This in turn intrigues
subheading s the reader into looking at various
this again by artists. Usually in the past NME
using a would use their title next to the
different style contents title which would be in
of font draw red bold font again complying
the reader’s with the magazines image of
attention. aggression connoted from the
red colour of font. Keeping the
images in the primary optical
area and focusing the main
image of the double page spread
in the centre of the area of axis
which complies with the
Use of Images and layout Gutenberg design principle that
the axis of orientation drags the
readers eye across this area
By shows NME intend to focus the
By using an advertisement of subscription this is also advertising for
advertising audience’s attention to this
the company who’s name unusually is only presented in mid font in
so many particular image .Keeping the
the main image. The imagery chosen conveys images of rock and
different numbers in a bold font in the
rebellion The main image with the mouth open shows craziness
images and bottom right hand corner were
aggression complying with the genre of rock music. Furthermore the
highlighting theoretically the reader is drawn
use of the guitar images, Muppets and the unusual hairstyles and
PLUS other to in terms of focusing on the
fashion shown in the images again connotes the genre of rebellion
things in the image this will then intise the
abnormality which will appeal to the social demographic of the
magazine reader into purchasing and
young. This will also appeal to the social class of working class and
this allows looking at this page initially.By
students those lower down on the social scale as the style presented
the bolding certain taboo quotes
is more casual something anyone could imitate rather than over
magazine to from artists this complies with
glamorous in RnB magazines. The colour focus in the advertisement
cater to a the musical magazines image of
displays that the company wants you to notice the highlighted
broader aggression and rebellion and will
advertisement.
audience to make the reader interested in
BY keeping the images symmetrical throughout the page this makes
increase that article and therefore make
the layout look interesting and clear. The use of the main image
chances of a them more likely to purchase the
being larger then the others again shows the NME Company want
purchase. magazine. By making the image
you to focus on that artist. The use of the subscription
advertisement makes the audience want to purchase the magazine subheading lines in a smaller
again. The use of the taboo language such as FUCK and DRUGS font this will draw the attention
appeals the rock and roll genre and attracts the readers. There is a to the bolder fonts and therefore
balance of the images again attracting the reader as it is not too highlight the key information the
complicated and is visibly clear what is included.Also by showing NME company want you to look
other issues in the contents this will encourage future purchases by at.

2. http://www.mydigitalpublication.com/publication/?i=95383
The use of a photograph from the editor shows synthetic personalisation to the reader through
imagery. Furthermore the letter style text format being very formal shows a contrast in genres and
style of format in a rock music magazine and RNB magazine. Moreover the placing of the image in
the primary optical area draws the reader’s attention to the editor over the artists on the opposite
page. Furthermore the fact they use a whole page to show the main feature of the artists shows the
RNB magazine company intend on that being the main focus stunting a variety. The fact this issue is
online again differs from NME as NME only shows snippets this RNB magazine features its main
reviews and articles digitally for free which in turn creates interest intriguing the audience into a
purchase. On the website it’s self f there’s an advertisement for subscription in contrast to NME who
feature it on the actual magazine. Furthermore the fact RNB magazine feature an advertisement on
a double page spread before the contents shows that is the actual main focus behind the magazine.
The contents page of this magazine focuses on the editors personal beliefs on RNB artists whilst on
the opposite page using symmetry advertises the weeks feature artists regularly complying with the
house style. This is the repetitive format weekly for this magazine. The highlighted title masthead is
the main focus of the contents page and also shows acknowledgements to those involved in the
making of the magazine. This magazine only complies with the Gutenberg design principle in the fact
they keep the image of the editor in the primary optical area other then this this particular magazine
doesn’t comply with the principle. In contrast to NME who focus on the contents of the entire
magazine this mostly focuses on the editor’s beliefs and ideas behind the week’s issue. The language
use is formal addressing the reader personally .In contrast to NME’s images RNB magazine is very
edited in terms of the images and are usually not directly looking down the camera. Furthermore
the use of rhetorical questions creates synthetic personalisation with the reader making the reader
feel as if they are involved in the topical issues of the RNB genre. Something which appears to be
missing from the NME magazine.In summary the contrasts between the magazines shows they are
conveying the genre. For example NME taboo words RNB synthetic personalization over the topical
issues revolving around the genre.