The document discusses how the magazine addressed its target audience of rock music fans. It chose a masthead featuring "BASS!" to signal it was about rock music. The color scheme of white, black, and red matches other rock magazines. Font styles were chosen to look informal and attract rock fans. The front cover image featured a young rock artist to relate to the target audience. Coverlines and articles discussed rock bands and guitars to interest fans of the genre. Images throughout also featured rock musicians and instruments. The layout made content easy to find. [/SUMMARY]