Kerrang magazine was originally focused on new wave of British heavy metal in the 1980s and 1990s but lost popularity by shifting to cover newer trends like grunge. It has been published weekly since 1981. NME also targets rock fans and has a similar audience to Kerrang. MOJO magazine was first published in 1993 to cater to the growing interest in classic rock. It covers both newer and older, less mainstream artists. All three magazines use color schemes and layouts to draw readers in and highlight key information like cover artists and included bonuses like CDs.

1. Case Study:
Amelia Skill

2. Kerrang has been publishing
weekly magazines since 1981.
The magazine was initially
originally devoted to New
Wave of British heavy metal. In
the 1980’s and 90’s, Kerrang
rose to many thrash and glam
metal acts but discarded
them and lost popularity
through rising to new musical
trends such as, nirvana when
it rose to fame. However, the
magazine was criticised for
doing this. NME is quite alike
to Kerrang as both target
people interested in the rock
genre.

3. Textual Analysis The shot used here is a close up.
The effect of this on the audience
comes across as personal. That the
main feature (artist) wants and
This could be used to
draws the reader in to buy the
persuade the reader to
magazine.
buy the magazine due
to the additional
content – Posters.
Effective due to it
being a different colour
to the rest of the
Layout is conventional to
magazine helping it
the typical rock
stand it out to the
magazine.
audience.
Although the information is not
separated in various colours, it is
separated with a subheading in
yellow. The effect of this towards
the audience is that its clear and
bold, thus easy to notice. This stands out from the
However, the text is only one side rest of the magazine,
so when stacked it may covered making it clear to the
leaving the reader with no direct audience. This is also
information to then persuade effective as it informs the
them to buy the magazine. audience who is in the
image and what the
situation is.
All colours are consistently used o the
front page to demonstrate house style
and make the text stand out to the
reader.

4. Textual Analysis
Colours used are
consistent to the The images take up
whole double-page most of the double
spread. page spread. This is a
good main feature; the
reader is drawn in
straightaway. I think
when planning and
creating my double
page spread I will use
this as it indicates to the
reader what the article
is about, thus achieving
the bet possible context
of reception.
Images used are used to
indicate the subject of
the story. They also give
the reader a clear
image of the band and
what the subject of the
article is about.

5. Comparable Products:
NME stands for New Musical Express
Founded by Theodore Lloyd-Jones. The
magazine has been published weekly
since 1952.
NME also targets people i.e. adults and
teenagers. Like Kerrang, NME is a rock
genre magazine. However, it also is based
on indie.
The magazine has a total circulation of
the magazine of 23,924

6. Textual Analysis: Comparable Products The effect of the main
artist covering the
masthead portrays the
The effects of the features of the public having brand
magazine in yellow stand out from
awareness of the
the consistent colours – red, black
and white. Portraying that they are magazine. The artist
of some importance to the being well known is
The effect of the mast head
magazine but separate to other appropriate to the
being in red, suggests it information. genre of music the
having a link with the artist on
magazine is based upon
the main page. The colour of
is and the artist is the
the title of the magazine
center of attention to
stands out from the rest of the
increase sales in the
other features as it uses a
magazine.
much brighter red and has an
outline of white to make it
stand out even more. The
This is conventional to
masthead being at the top is
the Rock Genre
also effective as immediately
through its particular
it tells the reader that its ’NME’
bold colours: Red,
and when placed on the
shelf, covered by other Black and White.
magazines you can see the
magazine’s magazine and The colours used are
recognise the title. Like aimed at a non-specific
Kerrang, the title and the gender as red, black
headline ‘Lily Allen takes on Both texts provide information, and white can be
the world’ is also a clear however, both are in different colours to perceived as unisex
indication of house style demonstrate that that they are colours. Also the colours
throughout, for example, the separate features ‘LILY ALLEN’ is seen in on the artist, Lily Allen
double page spread also uses a bold, direct and white font are used to alter the
the same colours: red, white demonstrates that she is the main magazine with the
and black. feature on the magazine – stands out same colours. Suggests
through the use of a dark background. this is done for effect.

7. The important things that the
reader will would need or
Textual Analysis want to see are coloured
red, this is used to be
effective so that the reader
has complete knowledge on
who has written the article,
who is the article about and
where to navigate further
through the magazine.
Having the title take up ¾ of the
double page helps the reader
become drawn in instantly.
However, in my opinion this would
disorientate the reader away from
the main article and only read the
title due to it being a bigger size
than the article. Therefore, I don’t
The slight quirkiness of the title think I will be using as big title and
represents the personality of picture as I would like the article
the artist, informing the reader have more significance.
that the article may be written
to demonstrate the personality
of the subject i.e. Lily Allen.
The red text, black
text and white on
black text correlate
with the colour of
the artist’s shirt.
Consequently this
makes the double
page spread more
aesthetically
pleasing due to the
colours not clashing
but matching.

8. Case Study:

9. MOJO is a popular music magazine
published initially by Emap, and since
January 2008 by Bauer, monthly in the
United Kingdom.
Emap were looking for a title which
would cater for the growing interest in
classic rock music.
MOJO was first published on 15
October 1993, the first issue had Bob
Dylan and John Lennon as its first cover
stars.
While some criticise it for its frequent
coverage of classic rock acts such as
The Beatles and Bob Dylan, it has
nevertheless featured many newer and
"left-field" acts. It was the first
mainstream magazine in the UK to
focus on The White Stripes, whom it has
covered as zealously as many older
acts.
MOJO regularly includes a cover
mount CD which ties in with a current
magazine article or theme. In 2004 it
introduced the Mojo Honours list, an
awards ceremony which is a mixture of
readers' and critics' awards.

10. The background consists of
pink shadowing further
Textual Analysis downwards. The masthead
lies on the lighter pink, the
masthead is in black. This is
The central image overlaps the effective as it uses the pink
masthead, this illustrates the to make the black text stand
effectiveness of the reader out.
having brand awareness. This The text to both sides
portrays the artist being a well- of the magazine are
known figure at the centre of coloured differently
attention. This then implies that but both colours are
people may be more interested consistent all over the
in the artist than the magazine front page. This shows
itself. the reader that the
text is separate and
should be read
separately. Having
text on both sides
means when stacked
on the shelf and the
right or left side is
covered by other
magazines, text can
Unlike Kerrang and NME, Mojo do not still be seen to inform
use contrasting colours to make thing the reader what is
stand out, such as, ‘FREE CD’. This included.
could suggest that readers may not
need thaat to stand out as the CD on
the front cover is a clear indication A free CD would persuade
that it is included but may not know it the reader to buy the
is free until sight is made on the magazine, either because
information at the top. they already like the artist or
they are new to the genre of
music and would like to
sample the music. The
positioning of the CD
demonstrates to the reader
that the artist and the CD
are linked.

11. Textual Analysis
The colours present are not
consistent on the page but are
Although the image takes up one successful in the way they are
side of the double page spread, the used to catch the readers
article is however the significant attention.
feature due to the title being smaller
and the article being a big piece of
writing.
The images present in the
text are links from the text
Personal Identity: People could giving the reader a clear
read this and be influenced by understanding of the text.
the artist to be like her, dress like
her, look like her. Including
Kerrang and NME, this also could
link in with the theory of the
audience being a mass, as all
readers are reading the same
thing and all have affections
from the text