Nirala Sweets
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NIRALA was established in 1948 and is a well-known brand for its quality products. It aims to be known for quality among customers. As motivation, it provides gifts like sweets for employees' marriages and Eid. This improves employee morale, efficiency, and profits. NIRALA's sweets and dairy products are highly profitable "star" products while its new snacks have high growth potential. Its restaurants have less popularity and market share. NIRALA aims to expand its brand internationally and promote its different products with gifts to customers. It should focus on research, reduce prices, and use sales promotions to attract more permanent customers.
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Nirala sweets presentation by rising stars
Nirala Sweets is a large manufacturer of over 150 types of snacks and desserts in Pakistan. It has a well-organized management structure led by a CEO and general managers of key departments. The company culture emphasizes happy and customer-focused employees. It employs a large staff across various roles including managers, salespeople, producers, and support staff. Nirala screens potential leaders for their education, experience, honesty, practical skills, and ability to lead trainings. As one of the largest brands in the country, Nirala has opportunities to expand internationally and through diversification into new businesses like restaurants. However, it faces competition from other large brands and higher costs of marketing due to taxes that cut into profits.
Nirala Sweets
Nirala Sweets was started over 50 years ago in Lahore, Pakistan by Taj Din as a small breakfast shop. By the 1990s, Taj Din's sons debated expanding the business. Faisal Farooq became CEO and modernized Nirala Sweets. Market research found that sweet consumption was declining, so Faisal differentiated Nirala as a young, hip brand. This included reducing portion sizes, introducing new products, and sponsoring cultural events. By 2008, Nirala had over 46 stores across Pakistan, the UK, Canada, and the Middle East. Faisal's goal is to penetrate supermarkets with Nirala's range of over 150 mithai, snacks, dairy,
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Nirala was founded over 50 years ago in Lahore, Pakistan and has since grown to be a leading brand in ethnic foods. It began as a small breakfast shop and is now a global brand recognized for its unique, high quality products. Nirala offers a variety of foods including sweets, snacks, dairy, and beverages. While it started as a single store, it now has locations across Pakistan and internationally through subsidiaries and franchises. The core values that have led to Nirala's success include continuous improvement, innovation, integrity, teamwork, and social responsibility.
Nirala sweets final project report
This document provides an overview of Nirala Sweets, a Pakistani company that produces sweets and other food products. It discusses the company's history, vision, core values, organizational structure, and business portfolio. Nirala Sweets was founded over 50 years ago in Lahore and has since expanded to include multiple business divisions such as a dairy processing plant, snack foods company, and restaurants. The company aims to become a global brand recognized for its unique, high-quality ethnic foods.
Nirala Sweets - A Story of Downfall
Nirala Sweets was a confectionery chain founded in 1948 in Lahore, Pakistan by Taj Din. It grew successful under subsequent leaders, expanding to over 20 outlets. In the 1990s under Faisal Farooq, marketing strategies modernized products and branding. Expansion succeeded until a dairy factory loan in the declining market led to over 1.5 billion in debt. Unable to repay, the business collapsed by 2014 with Faisal becoming an absconder, ending the empire due to wrong decisions and his stubborn nature.
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Nathu Sweets has been operating for over 80 years, with 13 shops offering North Indian and Bengali sweets. Rising raw material costs and a need to maintain profits and growth margins pose problems. Alternatives discussed to cut costs without compromising quality include just-in-time production, postponing expansion, increasing employee hours, using new technologies, and bulk purchasing discounts. Recommendations include festive season discounts, rewarding loyal customers, special marketing, motivating employees, reducing waste, getting customer feedback, and improving distribution. Nathu Sweets aims to introduce efficiencies while maintaining quality despite economic challenges.
Analytical Report On Nathu Sweet
Nathu Sweets is a well-known sweet shop in Delhi with 13 branches. However, rising costs have negatively impacted profits. An analysis found issues with production processes and inefficiencies. Recommendations included cost-cutting methods like just-in-time production, discounts in festive seasons, and motivating employees. A SWOT analysis showed strengths in quality, heritage and distribution but challenges from competition, changing tastes, and addressing new customer segments. With changes to production and marketing, Nathu Sweets aims to maintain quality while increasing profits.
Haldiram races past MNCs and regional rivals
The presentation is based on the succes of Haldiram, without aggressive advertisement and is referred from Economic Times.
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Nirala Sweets is a large manufacturer of over 150 types of snacks and desserts in Pakistan. It has a well-organized management structure led by a CEO and general managers of key departments. The company culture emphasizes happy and customer-focused employees. It employs a large staff across various roles including managers, salespeople, producers, and support staff. Nirala screens potential leaders for their education, experience, honesty, practical skills, and ability to lead trainings. As one of the largest brands in the country, Nirala has opportunities to expand internationally and through diversification into new businesses like restaurants. However, it faces competition from other large brands and higher costs of marketing due to taxes that cut into profits.
Nirala Sweets
Nirala Sweets was started over 50 years ago in Lahore, Pakistan by Taj Din as a small breakfast shop. By the 1990s, Taj Din's sons debated expanding the business. Faisal Farooq became CEO and modernized Nirala Sweets. Market research found that sweet consumption was declining, so Faisal differentiated Nirala as a young, hip brand. This included reducing portion sizes, introducing new products, and sponsoring cultural events. By 2008, Nirala had over 46 stores across Pakistan, the UK, Canada, and the Middle East. Faisal's goal is to penetrate supermarkets with Nirala's range of over 150 mithai, snacks, dairy,
Nirala final project presentation
Nirala was founded over 50 years ago in Lahore, Pakistan and has since grown to be a leading brand in ethnic foods. It began as a small breakfast shop and is now a global brand recognized for its unique, high quality products. Nirala offers a variety of foods including sweets, snacks, dairy, and beverages. While it started as a single store, it now has locations across Pakistan and internationally through subsidiaries and franchises. The core values that have led to Nirala's success include continuous improvement, innovation, integrity, teamwork, and social responsibility.
Nirala sweets final project report
This document provides an overview of Nirala Sweets, a Pakistani company that produces sweets and other food products. It discusses the company's history, vision, core values, organizational structure, and business portfolio. Nirala Sweets was founded over 50 years ago in Lahore and has since expanded to include multiple business divisions such as a dairy processing plant, snack foods company, and restaurants. The company aims to become a global brand recognized for its unique, high-quality ethnic foods.
Nirala Sweets - A Story of Downfall
Nirala Sweets was a confectionery chain founded in 1948 in Lahore, Pakistan by Taj Din. It grew successful under subsequent leaders, expanding to over 20 outlets. In the 1990s under Faisal Farooq, marketing strategies modernized products and branding. Expansion succeeded until a dairy factory loan in the declining market led to over 1.5 billion in debt. Unable to repay, the business collapsed by 2014 with Faisal becoming an absconder, ending the empire due to wrong decisions and his stubborn nature.
Nathus Presentation
Nathu Sweets has been operating for over 80 years, with 13 shops offering North Indian and Bengali sweets. Rising raw material costs and a need to maintain profits and growth margins pose problems. Alternatives discussed to cut costs without compromising quality include just-in-time production, postponing expansion, increasing employee hours, using new technologies, and bulk purchasing discounts. Recommendations include festive season discounts, rewarding loyal customers, special marketing, motivating employees, reducing waste, getting customer feedback, and improving distribution. Nathu Sweets aims to introduce efficiencies while maintaining quality despite economic challenges.
Analytical Report On Nathu Sweet
Nathu Sweets is a well-known sweet shop in Delhi with 13 branches. However, rising costs have negatively impacted profits. An analysis found issues with production processes and inefficiencies. Recommendations included cost-cutting methods like just-in-time production, discounts in festive seasons, and motivating employees. A SWOT analysis showed strengths in quality, heritage and distribution but challenges from competition, changing tastes, and addressing new customer segments. With changes to production and marketing, Nathu Sweets aims to maintain quality while increasing profits.
Haldiram races past MNCs and regional rivals
The presentation is based on the succes of Haldiram, without aggressive advertisement and is referred from Economic Times.
Haldiram's Operation Research
Haldiram's is a major Indian snacks manufacturer based in Nagpur, India. It has manufacturing plants in several Indian cities. The company produces over 100 snack products including namkeens, sweets, papads, and frozen foods. Haldiram's has global distribution with exports to countries worldwide. It has a robust distribution network within India consisting of carrying and forwarding agents, distributors, and retailers. Haldiram's places emphasis on product quality and has received several certifications and awards for its food products.
Presentation On Haldiram
- Haldiram was established in 1941 in Rajasthan by Moolchand and expanded to Kolkata in 1958 and other parts of western India. It opened its first shop in Delhi's Chandni Chowk market in 1983, focusing on sweets and snacks.
- It is now run by Moolchand's sons and grandsons. The brand has a high quality image and wide product range. A survey found they have the largest market share in Delhi but provide lower margins to retailers than competitors.
- To increase market share, Haldiram could provide higher margins to retailers and better promote products to young consumers through advertising. The brand awareness for Haldiram remains high among consumers.
Haldiram
Haldiram is an Indian snack food company established in 1941 in Rajasthan. It is a leading manufacturer of Indian snacks, sweets, and savories. The company began as a small sweet shop in Rajasthan and has now expanded across India and internationally. Some of its popular products include Shahi Mixture, Cornflakes Mixture, Bhujia, and Khatta Meetha. Haldiram has a strong brand recognition in India due to its high quality products and variety of offerings. It has a large market share and wide availability in retail outlets across the country.
Haldiram - Marketing PPT
An insightful and aesthetically appealing presentation on India's leading organized food brand - Haldiram, its marketing strategies as well as sales and distribution techniques.
Nirala1234
1. Nirala Sweet Pakistan is a confectionery company that was founded in 1948 and has since expanded to over 20 shops in 6 cities across Pakistan and abroad.
2. The company aims to become a globally recognized brand known for its unique products. Its mission is to provide excellent quality and innovative products while expanding its sales recognition.
3. Nirala faces competition from other confectionery companies in Pakistan. It has a centralized organizational structure and aims to utilize its strengths such as product variety and quality standards to gain a competitive advantage in the market.
establishing haldiram in china/ hongkong
The document analyzes Haldiram's potential expansion into China. It provides background on Haldiram's history and operations in India. It then performs strategic analyses of China's market environment including PESTLE, Porter's 5 Forces, and competitor analyses. Based on these, it identifies opportunities for Haldiram's such as positioning as a healthy snack brand and entering China through Hong Kong restaurants and packaged foods. Challenges include strong competitors and changing consumer trends towards local cuisines. The document recommends strategies for Haldiram's to differentiate and succeed in China.
31191934 haldiram-ppt
Haldiram is one of India's largest sweets and snacks manufacturers based in Bikaner. To capture a larger share of the organized namkeens and sweets market, Haldiram should [1] anticipate consumer requirements, [2] introduce new flavors regularly, [3] prominently display products near counters, and [4] ensure appealing and reusable packaging. For promotion, Haldiram should use both above and below the line strategies, including television, radio, women's events, and cookery show sponsorships. To compete with large brands like Frito Lay, Haldiram should promote its namkeens as using traditional methods and free from artificial ingredients through an extensive advertising campaign.
A study on Haldiram
Western companies are opening up their factories and offices in India in an unprecedented manner and thus creating a need to study the organization and management of their Indian counterparts. The emergence of India as an economic power over the recent years has created a need to understand the way business is carried out in that part of the world. Also important is to realize how businesses are founded and structured in India. Many Indian companieswere family businesses to start with and even today some of the biggest companies listed on Indian stock exchange continue to be owned partly by the families. This work attempts to study a typical Indian family retail business, its inception, its aspirations, the challenges faced in the context of an emerging economy and the possible roadways to map the future. With this aim in mind a classic case of Haldiram’s is presented here and analyzed.
Haldirams Case Study
This document presents a marketing plan for Haldiram's namkeens (salty snacks) in Delhi, India. It includes an introduction to Haldiram's history and founders. It then discusses the company's mission, competitors, research methodology, growth plans, SWOT analysis, marketing mix, market segmentation, and conclusion. Key competitors identified are Frito-Lay, ITC, and Parle. The analysis finds that brand awareness and loyalty for Haldiram is very high among retailers and consumers in Delhi, though some younger consumers prefer competitors like Lehar and Bikano for certain products.
Manufacturing of rasgulla
- The document describes the manufacturing process of Rasgullas, a traditional Indian sweet.
- It outlines the key steps: boiling milk, adding lemon juice to curdle the milk, kneading the curds, preparing sugar syrup, shaping the curds into balls and cooking them in the syrup until absorbed.
- It then provides a financial analysis of starting a small-scale Rasgulla manufacturing business, including costs for materials, machinery, staff salaries, expected sales and projected profits over 3 years.
Haldiram's success story
Haldiram was founded in 1937 in Bikaner, India as a retail sweets and snacks shop. It has since grown to become the largest snack company in India with over 400 products sold in more than 80 countries. Haldiram reinvented its popular bhujia snack which helped launch its expansion across India and internationally, reaching $1 billion in exports by 2019. Through word of mouth marketing initially and then strategic partnerships and movies, Haldiram has maintained its market leading position with annual sales growth.
haldiram
This document provides an overview of Haldiram's, a major Indian snacks and sweets manufacturer. It discusses Haldiram's history, founding in 1937 in Nagpur, and product exports worldwide. Strengths include brand awareness, variety, quality, and taste. Weaknesses include less advertising compared to competitors and limited outlets in North India. Opportunities exist to expand reach in India and abroad, increase outlets, and innovate new products. Threats include customer preference for western snacks and increased competition.
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Haldirams
The document provides information about the FMCG sector in India. It discusses that the FMCG sector accounts for 50% of the overall market and includes products like oral care, hair care, skin care, etc. It also mentions that the food and beverages segment accounts for 31% of the sector and includes products like snacks, beverages and dairy. Finally, it provides a detailed overview of Haldiram, one of the major players in the Indian snacks market, including its history, product portfolio, marketing strategies and SWOT analysis.
Haldirams
1. Haldiram's is an Indian snack food company established in 1937 in Bikaner that pioneered the packaging of traditional Indian snacks.
2. It has a first mover advantage and is known for quality and hygiene. It faces competition from both organized and unorganized players.
3. In the early 1990s, Haldiram's split into 3 units that later started operating independently and competing for market share. It has since expanded internationally.
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Adam Ali Tapal founded Tapal Company in Pakistan. He created a unique tea blend called Family Mixture which became very popular. Tapal Tea is now the largest Pakistani-owned tea company, holding over 35% of the market share in Pakistan. It produces several popular tea brands like Family Mixture, Danedar, Mezban, and Tezdum, targeted at different regions and consumer segments across Pakistan. Tapal has established itself as the top tea company in the country through effective marketing and promotion of its brands.
Sales Structure of Tapal Tea (Pvt) Limited
Tapal is a leading tea brand in Pakistan with a 34% market share of the branded tea market. It has various tea products and uses a multi-level sales structure with regional, zonal, and territory managers to sell its tea. Tapal forecasts sales through market potential estimates and sales force input. It recruits and trains salespeople and distributors, and motivates its sales force through incentives like commissions, bonuses, and recognition programs.
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Tapal is a leading tea brand in Pakistan that was started in a small shop by Adam Ali Tapal and has grown to grab a lion's share of the tea market. It is now chaired by Aftab Tapal, with Mehvish Tapal and Samar Hayat also holding director and CEO roles respectively. Tapal imports tea primarily from Kenya and exports to over 20 countries across 6 continents. With over 500 distributors, Tapal tea is widely available and enjoys a 40% market share against competitors like Lipton and Loose Pati.
Segmentation
Segmentation involves dividing the market into subgroups of customers with similar needs or characteristics so that a company can target specific products or messages to specific segments. Common bases for segmentation include geography, demographics, psychographics, and behavior. For example, a company may segment the market by age, gender, income level, lifestyle, benefits sought, or occasion in order to design effective marketing strategies for different customer segments. Proper segmentation allows companies to focus their resources on the most relevant customers for their products.
Presentationmarketing1234 131130022523-phpapp011.5.165.pptx [autosaved]
Nirala was established in 1948 and is now a well-known brand in Pakistan due to its quality products and services. The company's vision is to become a global brand recognized for its unique and high quality ethnic foods. It offers a variety of products including sweets, dairy, snacks and beverages. Nirala aims to expand its operations both nationally and internationally. The summary analyzes Nirala's marketing situation including its target markets, products, competition, strengths, weaknesses, opportunities and threats. It also discusses Nirala's marketing objectives, strategies, mix and proposed action plan.
A project of university of education students
This document provides an analysis of Nirala sweets, a Pakistani company. It discusses the company's history, vision, core values, target markets, brand image, business portfolio, SWOT analysis, and proposed marketing objectives and strategy. A group of university students conducted research on Nirala sweets as part of a marketing course assignment to analyze the company and provide recommendations. They concluded that while Nirala is popular in some areas, it needs to increase promotion of its products, especially Nirala dairy, through television advertising to better compete against larger rivals moving more aggressively in the market.
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Haldiram's Operation Research
Haldiram's is a major Indian snacks manufacturer based in Nagpur, India. It has manufacturing plants in several Indian cities. The company produces over 100 snack products including namkeens, sweets, papads, and frozen foods. Haldiram's has global distribution with exports to countries worldwide. It has a robust distribution network within India consisting of carrying and forwarding agents, distributors, and retailers. Haldiram's places emphasis on product quality and has received several certifications and awards for its food products.
Presentation On Haldiram
- Haldiram was established in 1941 in Rajasthan by Moolchand and expanded to Kolkata in 1958 and other parts of western India. It opened its first shop in Delhi's Chandni Chowk market in 1983, focusing on sweets and snacks.
- It is now run by Moolchand's sons and grandsons. The brand has a high quality image and wide product range. A survey found they have the largest market share in Delhi but provide lower margins to retailers than competitors.
- To increase market share, Haldiram could provide higher margins to retailers and better promote products to young consumers through advertising. The brand awareness for Haldiram remains high among consumers.
Haldiram
Haldiram is an Indian snack food company established in 1941 in Rajasthan. It is a leading manufacturer of Indian snacks, sweets, and savories. The company began as a small sweet shop in Rajasthan and has now expanded across India and internationally. Some of its popular products include Shahi Mixture, Cornflakes Mixture, Bhujia, and Khatta Meetha. Haldiram has a strong brand recognition in India due to its high quality products and variety of offerings. It has a large market share and wide availability in retail outlets across the country.
Haldiram - Marketing PPT
An insightful and aesthetically appealing presentation on India's leading organized food brand - Haldiram, its marketing strategies as well as sales and distribution techniques.
Nirala1234
1. Nirala Sweet Pakistan is a confectionery company that was founded in 1948 and has since expanded to over 20 shops in 6 cities across Pakistan and abroad.
2. The company aims to become a globally recognized brand known for its unique products. Its mission is to provide excellent quality and innovative products while expanding its sales recognition.
3. Nirala faces competition from other confectionery companies in Pakistan. It has a centralized organizational structure and aims to utilize its strengths such as product variety and quality standards to gain a competitive advantage in the market.
establishing haldiram in china/ hongkong
The document analyzes Haldiram's potential expansion into China. It provides background on Haldiram's history and operations in India. It then performs strategic analyses of China's market environment including PESTLE, Porter's 5 Forces, and competitor analyses. Based on these, it identifies opportunities for Haldiram's such as positioning as a healthy snack brand and entering China through Hong Kong restaurants and packaged foods. Challenges include strong competitors and changing consumer trends towards local cuisines. The document recommends strategies for Haldiram's to differentiate and succeed in China.
31191934 haldiram-ppt
Haldiram is one of India's largest sweets and snacks manufacturers based in Bikaner. To capture a larger share of the organized namkeens and sweets market, Haldiram should [1] anticipate consumer requirements, [2] introduce new flavors regularly, [3] prominently display products near counters, and [4] ensure appealing and reusable packaging. For promotion, Haldiram should use both above and below the line strategies, including television, radio, women's events, and cookery show sponsorships. To compete with large brands like Frito Lay, Haldiram should promote its namkeens as using traditional methods and free from artificial ingredients through an extensive advertising campaign.
A study on Haldiram
Western companies are opening up their factories and offices in India in an unprecedented manner and thus creating a need to study the organization and management of their Indian counterparts. The emergence of India as an economic power over the recent years has created a need to understand the way business is carried out in that part of the world. Also important is to realize how businesses are founded and structured in India. Many Indian companieswere family businesses to start with and even today some of the biggest companies listed on Indian stock exchange continue to be owned partly by the families. This work attempts to study a typical Indian family retail business, its inception, its aspirations, the challenges faced in the context of an emerging economy and the possible roadways to map the future. With this aim in mind a classic case of Haldiram’s is presented here and analyzed.
Haldirams Case Study
This document presents a marketing plan for Haldiram's namkeens (salty snacks) in Delhi, India. It includes an introduction to Haldiram's history and founders. It then discusses the company's mission, competitors, research methodology, growth plans, SWOT analysis, marketing mix, market segmentation, and conclusion. Key competitors identified are Frito-Lay, ITC, and Parle. The analysis finds that brand awareness and loyalty for Haldiram is very high among retailers and consumers in Delhi, though some younger consumers prefer competitors like Lehar and Bikano for certain products.
Manufacturing of rasgulla
- The document describes the manufacturing process of Rasgullas, a traditional Indian sweet.
- It outlines the key steps: boiling milk, adding lemon juice to curdle the milk, kneading the curds, preparing sugar syrup, shaping the curds into balls and cooking them in the syrup until absorbed.
- It then provides a financial analysis of starting a small-scale Rasgulla manufacturing business, including costs for materials, machinery, staff salaries, expected sales and projected profits over 3 years.
Haldiram's success story
Haldiram was founded in 1937 in Bikaner, India as a retail sweets and snacks shop. It has since grown to become the largest snack company in India with over 400 products sold in more than 80 countries. Haldiram reinvented its popular bhujia snack which helped launch its expansion across India and internationally, reaching $1 billion in exports by 2019. Through word of mouth marketing initially and then strategic partnerships and movies, Haldiram has maintained its market leading position with annual sales growth.
haldiram
This document provides an overview of Haldiram's, a major Indian snacks and sweets manufacturer. It discusses Haldiram's history, founding in 1937 in Nagpur, and product exports worldwide. Strengths include brand awareness, variety, quality, and taste. Weaknesses include less advertising compared to competitors and limited outlets in North India. Opportunities exist to expand reach in India and abroad, increase outlets, and innovate new products. Threats include customer preference for western snacks and increased competition.
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The document summarizes information about Sterling Agro, an Indian dairy company. It details that Sterling Agro has over 30 years of experience in dairy products, markets its products under various brands like Nova and A-One, and has a strong procurement network of 150,000 farmers. It also has an extensive distribution network across India of over 1,000 dealers and 18,000 retailers, and exports to 33 countries. The company currently has a daily milk processing capacity of 2.4 million liters, making it one of the largest private dairy companies in India.
Tapal Tea Pakistan
Tapal is a Pakistani tea company founded in 1947. It produces several tea brands including Tapal Family Mixture, Tapal Danedar, and Tapal Ice Tea. The document discusses Tapal's vision, history, products, market share, supply chain, and provides a SWOT analysis of its Ice Tea brand. It recommends that Tapal expand its target market for Ice Tea, position it as a healthier alternative to soft drinks, and increase advertising and promotions.
Haldirams
The document provides information about the FMCG sector in India. It discusses that the FMCG sector accounts for 50% of the overall market and includes products like oral care, hair care, skin care, etc. It also mentions that the food and beverages segment accounts for 31% of the sector and includes products like snacks, beverages and dairy. Finally, it provides a detailed overview of Haldiram, one of the major players in the Indian snacks market, including its history, product portfolio, marketing strategies and SWOT analysis.
Haldirams
1. Haldiram's is an Indian snack food company established in 1937 in Bikaner that pioneered the packaging of traditional Indian snacks.
2. It has a first mover advantage and is known for quality and hygiene. It faces competition from both organized and unorganized players.
3. In the early 1990s, Haldiram's split into 3 units that later started operating independently and competing for market share. It has since expanded internationally.
Tapal marketing mix
Adam Ali Tapal founded Tapal Company in Pakistan. He created a unique tea blend called Family Mixture which became very popular. Tapal Tea is now the largest Pakistani-owned tea company, holding over 35% of the market share in Pakistan. It produces several popular tea brands like Family Mixture, Danedar, Mezban, and Tezdum, targeted at different regions and consumer segments across Pakistan. Tapal has established itself as the top tea company in the country through effective marketing and promotion of its brands.
Sales Structure of Tapal Tea (Pvt) Limited
Tapal is a leading tea brand in Pakistan with a 34% market share of the branded tea market. It has various tea products and uses a multi-level sales structure with regional, zonal, and territory managers to sell its tea. Tapal forecasts sales through market potential estimates and sales force input. It recruits and trains salespeople and distributors, and motivates its sales force through incentives like commissions, bonuses, and recognition programs.
Tapal Danedar zahir nabi
Tapal is a leading tea brand in Pakistan that was started in a small shop by Adam Ali Tapal and has grown to grab a lion's share of the tea market. It is now chaired by Aftab Tapal, with Mehvish Tapal and Samar Hayat also holding director and CEO roles respectively. Tapal imports tea primarily from Kenya and exports to over 20 countries across 6 continents. With over 500 distributors, Tapal tea is widely available and enjoys a 40% market share against competitors like Lipton and Loose Pati.
Segmentation
Segmentation involves dividing the market into subgroups of customers with similar needs or characteristics so that a company can target specific products or messages to specific segments. Common bases for segmentation include geography, demographics, psychographics, and behavior. For example, a company may segment the market by age, gender, income level, lifestyle, benefits sought, or occasion in order to design effective marketing strategies for different customer segments. Proper segmentation allows companies to focus their resources on the most relevant customers for their products.
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Nirala was established in 1948 and is now a well-known brand in Pakistan due to its quality products and services. The company's vision is to become a global brand recognized for its unique and high quality ethnic foods. It offers a variety of products including sweets, dairy, snacks and beverages. Nirala aims to expand its operations both nationally and internationally. The summary analyzes Nirala's marketing situation including its target markets, products, competition, strengths, weaknesses, opportunities and threats. It also discusses Nirala's marketing objectives, strategies, mix and proposed action plan.
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The document discusses HPL, a large food products company in India known for high quality products at reasonable prices. It was the market leader in many categories despite competition from other companies. However, it was facing issues with motivating its salesforce as compensation and incentives were lower than industry norms. This was leading to high turnover. The document suggests various ways to address these issues such as improving compensation policies, providing better training and recognition of top performers.
pradeepcv
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Snacko's sales growth has been flat recently while competitors have grown by 24% annually. To boost sales and regain market share, Snacko should change its business strategy to diversify into potato chips, a popular snack, and focus on the large unorganized rural retail market. An integrated sales promotion strategy using both push incentives for retailers and pull promotions for consumers could help deliver more focused results.
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Mitchell's is Pakistan's oldest food company established in 1933. It produces a variety of jam products with no artificial colors or flavors. The company has strong brand recognition in Pakistan and supplies major institutional clients. While Mitchell's has strengths in production facilities and quality standards, it faces weaknesses in limited promotions and packaging varieties. Opportunities exist in untapped markets and new product lines, but competition and aggressive rivals pose threats. The company employs various strategies around products, pricing, distribution and advertising to maintain market share.
Resume ARVIND KUMAR SINHA 3 f
This document is a curriculum vitae for Arvind Kumar Sinha that summarizes his professional experience and qualifications. It outlines his 14 years of experience in sales and distribution roles with various food and beverage companies in Bihar, Jharkhand, and Odisha. His most recent role is as a Zonal Sales Manager with Haldiram Bhujiawala Limited, where he manages a sales volume of 108 crore rupees annually. The CV also lists his educational qualifications, including an MBA degree and BSc in Physics, and provides personal details.
Sales mgt 2
HPL was a large food products company in India known for high quality products sold at reasonable prices. It had a wide range of dairy and other food products. Though it faced strong competition, HPL was often the market leader due to its focus on quality and affordable prices. However, the company was experiencing a decline in sales due to low motivation of its sales team from lower than average pay and lack of non-financial rewards or training. Proposed solutions included analyzing underperforming regions, recognizing high performers, and ensuring effective supervision by managers.
Experiential Marketing - This is the step forward all events and promotions.
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Sprint's brand strategy focuses on defining the company's purpose, increasing customer loyalty, and maintaining consistency. Sprint competes with other major phone carriers while rewarding existing customers and giving them a consistently positive experience through social media engagement and marketing. The strategy also emphasizes employee participation to represent the brand and keeping a budget to manage finances.
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Chima Ibiam is a marketing professional with over 10 years of experience in sales and marketing roles within the pharmaceutical industry in Nigeria. He has a proven track record of consistently exceeding sales targets and growing business. His experience spans several companies and he has skills in relationship building, marketing strategy, sales management, and business development.
Marketing strategy followed by three popular products slide share
helpful in knowing about marketing strategies followed by the companies for making the product success.
Pepsi co
Marketing research is the systematic process of identifying, collecting, analyzing and disseminating information to improve marketing decision-making. It helps address issues through specifying necessary information, managing data collection, analyzing results and communicating findings. The American Marketing Association redefined marketing research as linking consumers and customers to marketers through information to identify opportunities and problems, evaluate performance, and improve marketing understanding.
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This document provides information about Bata, a leading footwear company. It discusses that Bata was founded in 1894 and now operates in over 70 countries with 5000 retail outlets. It has a functional organizational structure with departments like marketing, manufacturing, and HR. Bata employs permanent, temporary, and casual workers. It produces footwear at its own factories as well as outsourcing production. The document also summarizes Bata's financial performance, marketing strategies, and SWOT analysis.
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Presentationmarketing1234 131130022523-phpapp011.5.165.pptx [autosaved]
Presentationmarketing1234 131130022523-phpapp011.5.165.pptx [autosaved]
Experiential Marketing - This is the step forward all events and promotions.
Experiential Marketing - This is the step forward all events and promotions.
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hall marks of sr
This document provides an introduction to research methods. It defines research as the process of finding solutions to problems through thorough study and analysis. There are two main types of research: applied research which solves current problems, and basic research which generates general knowledge. Research must follow scientific principles including being purposive, rigorous, testable, replicable, precise, objective, generalizable, and parsimonious. The scientific research process involves identifying a problem, formulating hypotheses through deduction or induction, collecting data, and analyzing the results.
ISO
ISO 9000 and ISO 14000 are international standards for quality management and environmental management systems, respectively. ISO 9000 provides guidance for establishing quality assurance systems to ensure products and services meet customer requirements and quality consistently improves. ISO 14000 helps organizations develop environmental management systems to work within a healthy environment and meet climate change challenges. The key differences are that ISO 9000 focuses on quality management while ISO 14000 focuses on environmental management systems. Examples of companies certified with each standard are provided.
Iso 14000
ISO 9000 and ISO 14000 are international standards developed by the International Organization for Standardization. ISO 9000 defines quality assurance systems for manufacturing and services to ensure products and services meet customer requirements and quality consistently improves. ISO 14000 provides environmental management guidance to help organizations work within a healthy environment and meet climate change challenges. Key ISO 14000 standards include ISO 14001 for environmental management systems and ISO 14010 for auditing.
Tqm's methods
Top management leadership and commitment are positively correlated with employee empowerment. Employee empowerment is positively correlated with both job satisfaction and customer satisfaction. A study of 250 employees at various organizations found correlations between these variables that provide empirical support for relationships predicted by the literature on total quality management. Hypotheses of positive relationships between the variables were supported.
Pakistan
The document discusses the key reasons for the creation of Pakistan:
1) Protection of the Muslim language of Urdu from being replaced by Hindi, as Hindus had tried to do. This caused Sir Syed Ahmed Khan to focus solely on Muslim issues.
2) Protection from frequent communal riots, as Muslims feared Hindus would dominate politics after British departure.
3) The desire to establish a free Islamic society with its own identity, government, social principles and ability to practice Islam freely and invite other Muslims. This was the main objective in creating Pakistan.
survey on steel mill
Madni Steel Mill faces significant problems due to daily power outages of 10-16 hours in Pakistan. This load shedding is causing major production losses and difficulty meeting customer demand. It also poses health risks due to pollution from the mill's generators. To address this, the mill has adopted strategies like converting worker wages to hourly pay and scheduling production around the electricity schedule from Wapda when possible. However, the heavy machinery cannot always run on generators. Long-term solutions require reliable renewable energy sources, better waste management, and regular electricity schedules for industries from the government.
Automobiles
The document provides information about the automobile industry in Pakistan, including:
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2) It discusses the current situation of the industry which includes 32 assemblers, Suzuki being the largest, and the top selling cars from Suzuki, Toyota, and Honda. The industry contributes 3.9% to Pakistan's GDP.
3) It also profiles major automobile companies operating in Pakistan like Honda, Toyota, Suzuki, Nissan, and Mitsubishi and provides their marketing strategies.
online plan
The presentation summarizes a new e-business site called NewSitePlan that is being created by a 3-member team. The site will use WordPress for content management and will focus on services like domain registration, web hosting, and search engine optimization. The team's vision is to provide quality features while raising profits through personal skills. They plan to market the site and attract customers through search engine optimization and by providing secure and timely services to both individual and business customers.
Report of internet users in pak 2013
Pakistan has 30 million internet users, half of which access the internet via mobile devices. Internet penetration in the country has reached 16% and broadband subscribers have more than doubled in the last two years. Pakistan is the fifth largest mobile phone market in Asia, with 10% smartphone penetration, though 80% of phones cost less than $100. Despite financial challenges, Pakistanis are embracing connected devices and online content. Importantly, two-thirds of Pakistan's Facebook users are below age 25 and come from the country's richest 10% of households, resulting in a concentrated social media audience of young, affluent consumers.
Future of e procurement
E-procurement involves the electronic purchase and sale of supplies and services over the internet and other digital networks. It allows for more efficient procurement by reducing costs, increasing transparency, and improving competition. Standards like PEPPOL facilitate secure cross-border e-procurement by different organizations by setting common processes and specifications for exchanging electronic documents. The future of e-procurement is promising as it is expected to generate significant savings for governments, small businesses, and large corporations through streamlining procurement globally.
Presentation1
Stock exchanges exist to provide price transparency, anonymity, guaranteed settlements, and regulations for traders. They allow buyers and sellers to see market prices and trade without knowing each other's identities. Exchanges ensure deals are completed through legal registration of shares and rules to ensure fair trading. Stock market indices like the KSE-100 and KSE-30 on the Karachi Stock Exchange track overall market performance by measuring the price movements of their most important constituent companies.
Summary of 5major market instruments
This document provides summaries of major market instruments, including treasury bills, banker's acceptances, commercial paper, and certificates of deposit. It also discusses mutual funds. Treasury bills are short-term debt obligations issued by the US government with maturities of less than one year. Banker's acceptances are short-term debt instruments issued by a firm and guaranteed by a commercial bank. Commercial paper is a short-term unsecured debt instrument issued by large companies to raise funds. Certificates of deposit are guaranteed savings certificates issued by banks with a minimum value of $100,000 that cannot be resold before maturity. Mutual funds pool investments from investors and are managed by professional fund managers to help investors achieve financial goals.
Biogas
This document discusses biogas as the most feasible and economical alternative to generate electricity in Pakistan to overcome power shortages. It proposes that biogas is a renewable source that can productively use waste materials through anaerobic digestion to produce methane gas. The document reviews literature on direct combustion and fermentation of biogas. It presents survey results that Pakistani students largely support the adoption of biogas in Pakistan as a friendly environmental solution given the country's needs to handle waste and energy demands. The document concludes biogas can help address Pakistan's present high electricity load shedding and heating needs.
What is a mutual fund2
A mutual fund is a trust that pools the savings of investors who share a common financial goal. Professional fund managers invest these funds to help investors achieve their goal. The portfolio manager is responsible for investing the fund's holdings to satisfy investors' desires. Every day, the portfolio manager calculates the net asset value (NAV) of the fund, which is the price per share based on the value of the fund's underlying investments and shares outstanding. There are two main types of mutual funds - open-end funds that allow unlimited investments and redemptions at NAV, and closed-end funds that have a fixed number of shares that trade on an exchange. Mutual funds were first introduced in Pakistan in 1962 and are governed by rules
Ebuisness
This document provides information about the online social lending service Zopa. It launched in 2005 and acts as a middleman, connecting borrowers and lenders directly. Zopa offers low-rate loans starting at £1,000 to £15,000. It uses a peer-to-peer lending model where individuals register and lend to others. Zopa also utilizes search engine marketing and relies on word-of-mouth recommendations as its main marketing strategies. A SWOT analysis identifies strengths like low rates and reduced costs, but also weaknesses like potential defaults and a lack of marketing. Opportunities exist in untapped markets and connectivity, but threats include competition and a lack of depositors.
Walmart
This document discusses a company's mission, external and internal analysis, and strategies. It identifies employee problems like low wages and discrimination. It lists the company's strengths as scale of operations and IT competence, and weaknesses as lawsuits and turnover. Opportunities include market growth, and threats include competition and community resistance. It proposes solutions like increasing wages, benefits, and improving relationships.
Walmart
This document discusses a management issue at Wal-Mart where employees were paid low wages and there was discrimination in work-force diversification. To solve this, the proposed solutions are to pay employees a full salary, provide training, and ensure equal rights and opportunities based on merit.
The use of Force
William Carlos Williams was an American poet born in 1883 who was closely associated with modernism and imagism. "The Use of Force" is a 1938 short story narrated by a doctor who makes a house call to examine a sick girl that may have diphtheria, though she did not tell her parents about her sore throat.
What pakistan is good at all fields
Pakistan faces several critical economic challenges, with GDP growth at only 3.59% in 2012-2013. While the political conditions and economic indicators show difficulties, Pakistan has still made progress in several industries. Information technology has been a major growing sector since 2000, with 20 million internet users. Agriculture also remains important, making up 65% of the population and 24% of GDP. The textile industry accounts for 55% of Pakistan's total exports and is the 4th largest cotton producer in Asia. To strengthen the economy, the document recommends reducing government expenses, supporting entrepreneurs and innovation, and increasing infrastructure for the IT sector.
Nirala Sweets
Nirala has been a leading sweets brand in Pakistan since 1948, known for high quality products. The presentation discusses Nirala's history and vision, marketing strategy including brand image expansion and customer service initiatives. A SWOT analysis shows strengths in brand name and market share, while weaknesses include inability to fulfill small home delivery orders and lack of coordination. Opportunities exist in growing as a leading Asian sweets brand and diversifying, but threats include competition and high taxes. The conclusion emphasizes Nirala's distinguished brand, variety of products, international branches, and commitment to customers.
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5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
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#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
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Nirala Sweets
- 2. NIRALA ,a unique brand name was established by MR.TAJ DIN in 1948.This brand is now a well known due to the efficiency and effectiveness of organization. There vision is to make their unique name as the quality factor for the customers.
- 3. Reward : On the marriage of any employee of nirala,10kg sweets is given as a gift to them. On Eid 1 kg sweets is given to each employee. In ramdan aftar party is arranged.
- 4. Motivation and rewards has effects on organization such as: Improved moral Greater efficiency in processes More profitable
- 5. Growth share matrix defines us SBU strategic business units. STAR : Nirala sweets and its dairy products are wellknown and running products .They give Nirala highly profit. QUESTION MARK: Nirala snacks have highly growth rate but less market share. DOG: Nirala restaurants are in this category because they are not popular among the public
- 7. A marketing Strategy consist of specific strategies for targeting Market such as: STRENGTHS : • strong brand name • It enjoy approximately 30% of market shares, which is greater than any other company in this business. • Company owned delivery vans to customers • for special occasions. WEAKNESS: • Can not take small orders reference to home delivery. • Heavily financed by financial institutions. • They have not promoted there restaurants.
- 8. To expand the nationality as well as in Pakistan and in Europe and United states. They planned to promote the different products of Nirala and offering gifts to its customers.
- 9. Research key should be used ,it is the device to sort out the problems which a organization is facing in marketing situation. It is distinguished brand in Pakistan. Recommendation They should reduce price as to make permanent customers Sales promotion like prizes , lucky draw scheme should be there to attract more customers They have to acquire more technology for production as to meet the customers need.