Nikon VS Canon Operational Strategy. Discussing about total revenue generated per year between these two companies, 10 Operational Management Strategy (10OM) etc.

1. DIGITAL SLR
CAMERA
INDUSTRY
GROUP MEMBERS
AMIR ASYRAF BIN MOHAMMAD REDZUAN
AHMAD ZAFRI BIN AB AZIZ

2. HISTO
RY

3. CANON CORE
COMPETENCY
Precision mechanics, fine optics, microelectronics and
electronic imaging
NIKON CORE
COMPETENCY
Quality imaging products

4. SALES
COMPARI
SON

5. GLOBAL
MARKET
SHARE
IN 2010

6. BUSINESS
STRATEGIES
CANON
• Realizing the World's No. 1 Products
through Innovation
• Globalizing Innovative Technologies
• Pursuing the World's Best
Manufacturing
• Striving to Deliver the Highest Value
• In Pursuit of a Sustainable Society
• Training the Leaders of Tomorrow
NIKON
• Successive launching of products
that are clearly differentiated in
terms of technologies and
marketing capabilities
• Establish brand and secure leading
positions in emerging nation
• Achieve 15% operating margin in
the year ending March 2016

7. ADVANTAGE
S
LOWEST
COST
PRODUC
Integrated value chain
CanonER been able to
has
reduce cost in every aspect
of the value chain
In-house fully
automated production
system
Its in-house production
system has a dual aim of
cost-reduction and product
innovation.
Investment in costsaving technology
HIGH
QUALITY
PRODUCT
Robust feature
The recent models of
Nikon digital cameras are
designed for quick
response time and for
shooting different
situations
Advertising
Nikon had spend a lot on
advertising to build and
enhance their branding

8. CANON VS NIKON
OPERATION STRATEGY
Product
CANON
NIKON
cameras,
camcorders, Digital cameras, cameraphotocopiers, computer related products and
binoculars, to industrial
printers
precision equipment
including IC and LCD
steppers and scanners,
microscopes and
measuring instruments.

9. QUALITY
CANON
NIKON
• Committed to realizing the • Implement the Basic Quality
“Canon Quality” of providing
Policy has set its Quality
safety,
smartness
and
Control Directive (QCD) added
satisfaction to the customer.
environmental items to make
• Quality Assurance (QA)
it more consistent with other
System to ensure the best
standards. Revised rules
quality is built-in at all stages
across the Group to promote
of development, production,
the provision of even better
and delivery to gain high
products and services.
reputation in market.

10. PROCESS
CANON
NIKON
• Aiming to deliver innovative • Maintaining constant growth
products while minimizing
in spite of fierce competitions.
costs, Canon develops and
Expansion of other digital
produces parts and equipment
businesses than camera.
in-house. In addition to key
components and devices, the
Canon Group internally
manufactures mounted circuit
boards and other core parts
as well as the dies and molds
used to produce parts, and
even production equipment

11. CANON
LOCATION
NIKON
When selecting the location, Located to the nearest
they have evaluated each supplier and low labor
possible factor that will affect cost.
the performance of the
company. There are total four
steps in general procedure for
making location decision and
Canon has done it accordingly.
The four steps are:
• decision for criteria to use
for evaluating location
alternatives,
• identify important factors
• develop
location
alternatives
• evaluate the alternative and
make decision.

12. LAYOUT
HUMAN RESOURCES
CANON
Layout supports manua,
semi-automated
and
automated
productfocused
production
depending on location and
cost
NIKON
employ cell production--a
production system in
which one unit, or cell, of
several workers takes
charge of manufacturing
one part or one product
five guiding principles for • Hire the best ,depend
employees established based
on
examination,
on the “respect for human life
national wide search
and dignity,” one of the key
management philosophies: (1) • Respect
for
the “Three Selfs” spirit, (2)
diversity(disability)
Meritocracy,
(3)
Internationalism, (4) Familism,
and (5) Health First.

13. SUPPLY CHAIN
INVENTORY
CANON
Previously it was based
on budget and forecast,
now the supply chain is
driven by real demand;
the customer orders
NIKON
Distribution handled by
UPS chain solutions (they
focus on the logistics
related to getting
products from factory to
customer
Nikon will concentrate
solely on R&D
Maintains high finished Prevent a surplus of
inventory and over-supply
goods inventory
to avoid unit price
dropping

14. SCHEDULING
CANON
NIKON
Centralized production planning, Medium under management
depending on which plant
plan
MAINTENANCE Your equipment will be serviced
by Canon Factory Trained
Technicians, using state-of-theart technology,
Nikon Corporation has built a
training system linked with its
personnel system: target
setting and achievement ability;
communication ability; and
educational ability

15. THANK
YOU
BRADE
R