about nikon company :

1. NIKON CARPORATION
MARKETING PLAN

2. GROUP MEMBERS:
• RAJA NAYYER EJAZ
• IFRAHIM ANSAR
• WAZIR FEROZ KHALIL
• BASIT IQBAL
• IZHAR REHMAN
• SYED HASNAIN HAIDER

3. INTRODUCTION:
• It is a Japanese company which is founded in
july25,1917 in Tokyo Japan
• Its headquarter in Shinagawa,Tokyo Japan.
• Main product are Cameras, Binoculars,
Telescope and Lenses.
• It is a world wide company.

4. MISSION:

5. PRODUCTS:

6. COMPANY POSITION:

7. TARGET MARKET:
• Camera professionals
• Tourist
• Teenagers
• Young

8. GEOGRAPHICS:
• Where the target market lives:
• Small cities
• Large cities
• Large towns

9. OPPORTUNITIES:
• Partner with cell phone companies to make cell
phone have higher quality camera.
• Make their own lens filters instead of people having
to go to a different company.

10. THREATS:
• Competitors: Canon, Pentax, Fujifilm
• Recession: People spending less on a hobby

11. BUDGET

12. CONTROLS

13. SHARE OF NET SALES

14. TOP MANAGEMENT

15. MARKET SEGMENTS

16. DISTRIBUTION CHART

17. CHALLENGES