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The Canon Challenge

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In 2012, independent marketing research group Environics discovered that 8 out of 10 Canadian office workers prefer Canon office copiers for ease of use.

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The Canon Challenge

  1. 1. FOR EASE OF USE CANADIAN OFFICE WORKERS LOVE CANON COPIERS
  2. 2. The Canon Challenge The results are in and Canadian office workers have spoken loud and clear – Canadian office workers choose Canon copiers for ease of use! Canadian Office Workers Love Canon Copiers For Ease of Use Award Winning User Interface. Since the release of the imageRUNNER ADVANCE platform, we knew our products were special and offered a whole new user experience to Canadian office workers. In fact, our user interface is award winning* and our customers have expressed how easy to use our multi-function copiers truly are. We have always believed that our devices are easy to use. However, the real question was, which multi-function copier brand do Canadian office workers prefer most? *BLI 2009 Pick of the Year - Outstanding Achievement in Ease of Use. 2
  3. 3. The Results are in. Following the hands-on testing, select Canadian office workers (that preferred the Canon) were asked to join an hour long focus group to discuss their opinions on multi-function copiers, reveal their thoughts on each of the devices and witness the “big reveal” of the brands. Environics Research Group Ltd. Testing. In Q4, 2012, Canon Canada Inc. partnered with a third-party market research organization, Environics Research Group Ltd. to discover if Canadian office workers truly preferred the ease of use of the Canon imageRUNNER ADVANCE user interface (compared to Ricoh and Xerox multi-function copiers). From September to December, we shipped the Canon imageRUNNER ADVANCE 4051, Xerox WorkCentre 5755, and the Ricoh Aficio MP 5002SP multi-function copiers to Toronto, Vancouver, Montreal, and Calgary, where Environics Research Group Ltd. conducted single blind tests with Canadian office workers. "Easy. Straightforward. Simple." Canadian office workers with various levels of experience using multi-function copiers were randomly selected (telephone screened) to participate in the study. Once at the regional testing facility, they were instructed to complete various basic walk-up tasks on three disguised multi-function copiers. After completing different basic copy tasks on each of the devices, they were then asked to choose the multi-function copier they preferred the most and the one that was the easiest to use. About Environics Research Group Ltd. Environics Research Group Ltd. is a global company based in Canada that offers a full range of quantitative and qualitative research services, as well as a unique social values methodology and unrivaled advanced analytics capabilities. Environics is one of Canada’s leading marketing and public opinion research firms, with a reputation for integrity, accuracy, and insight. Environics has been providing consulting and research services for businesses, governments, and not- for-profit organizations for more than 30 years. www.environics.ca 3
  4. 4. Canon Challenge Findings 55% of the Canadian office workers surveyed chose the Canon copier over the Xerox and the Ricoh copiers as their preferred copier for ease of use** Canadian Office Workers Have Spoken rate the Canon copier as easy to use, with half rating the Canon copier as very easy to use.** 8 in 10 Canadian office workers 4
  5. 5. Canadian office workers rank Canon copiers easier to use when compared to Ricoh copiers 4 to 1** Simplicity is one of the main reasons that many of the interviewed Canadian office workers would switch their office copier for the Canon** Canadian office workers rank Canon copiers easier to use when compared to Xerox copiers 2 to 1** 5
  6. 6. Industry Analysts, Inc. Industry Analysts, Inc. (IA, Inc.) is a market research, product-testing and training firm focused on the print and imaging industry. Since 1974, IA, Inc. has helped customers better understand the market and the technology and make sound strategic decisions. IA, Inc. specializes in Hardware/Software Testing and Analysis, Customer/End-User Studies, Focus Groups, and Strategic Consulting. www.industryanalysts.com * CANON, XEROX, RICOH, KONICA MINOLTA, and SHARP are trade-marks of Canon Inc., Xerox Corporation, Ricoh Company, Ltd., Konica Minolta Holdings, Inc., and Sharp Corporation, respectively. This is a Canon advertisement. Colour Multi-Function Copiers Tested: Canon* imageRUNNER ADVANCE C5235 Xerox* WorkCentre 7830 Ricoh* Aficio MP C3002SP Konica Minolta* bizhub C284 Sharp* MX-3110N Industry Analysts, Inc. Productivity Testing Canon Canada Inc. commissioned Industry Analysts, Inc. in April of 2013 to conduct comparative product performance testing to evaluate the print speed, network processing speed, and the scanned file size of the following comparable multi- function copiers: the Canon imageRUNNER ADVANCE C5235, Xerox WorkCentre 7830, Ricoh Aficio MP C3002SP, Konica Minolta bizhub C284, and the Sharp MX-3110N. The devices were all selected based on their 30 (or comparable) page per minute rated colour print speed and were each configured with basic finishing options, scan kits, and with the PCL and Post- script page description languages. The testing was conducted by an Industry Analyst, Inc. representative using their own testing methodology. The study was conducted between April 16 and April 19, 2013. 6
  7. 7. Printing Word Processing Documents When printing 5 sets of a 10-page .doc file, the Canon Print Driver finishes the print job fastest: First Page Out Print Time (Seconds) 0 10 20 30 40 50 60 Xerox PCL Konica Minolta PCL Sharp PCL Ricoh PCL Canon UFRII Canon PCLPrinting from Sleep Mode As the majority of time the office copier is spent in sleep mode, the amount of time it takes to 'wake up' the copier, should be considered. Industry Analysts has concluded that from sleep mode, the Canon drivers 'awake' from sleep mode and print faster than the competition. Less time waiting, more time printing! MinutestoCompletePrintJob 1:38 1:37 1:50 1:53 2:02 1:58 Canon UFRII Canon PCL Ricoh PCL Sharp PCL Xerox PCL Konica Minolta PCL 7
  8. 8. Industry Analysts, Inc. Productivity Testing Printing Large FilesTesting File: 84-Page .pdf (73.4 MB), Single-Sided 3.1 3.3 5.6 0 1 2 3 4 5 6 7 Canon PCL Canon UFRII Xerox PCL MinutestoCompletePrintJob Printing large PDF files can often impact the network traffic, but also time. The amount of time spent waiting for documents to be printed can impact an organization’s productivity, and ultimately office worker efficiency. Industry Analysts concluded that the Canon Print Drivers (UFRII and PCL) print significantly faster than the competition. 3.1 3.3 6.4 0 1 2 3 4 5 6 7 Canon PCL Canon UFRII Ricoh PCL MinutestoCompletePrintJob 3.1 3.3 6.4 0 1 2 3 4 5 6 7 Canon PCL Canon UFRII Sharp PCL MinutestoCompletePrintJob 3.1 3.3 6.5 0 1 2 3 4 5 6 7 Canon PCL Canon UFRII Konica Minolta PCL MinutestoCompletePrintJob 8
  9. 9. Printing Presentation Documents Printing presentations is a common task in office environments. Not only is the quality of the content and design important, but also the output quality and speed. Industry Analysts concluded that the Canon Print Drivers (UFR-II and PCL) print significantly faster than the competition when printing multi-page large presentations. When printing a 45-page .ppt file, save time by using Canon Print Drivers MinutestoCompletePrintJob 2.4 2.3 5.6 0 1 2 3 4 5 6 7 Canon UFRII Canon PCL Xerox PCL MinutestoCompletePrintJob 2.4 2.3 5.9 0 1 2 3 4 5 6 7 Canon UFRII Canon PCL Ricoh PCL MinutestoCompletePrintJob 2.4 2.3 4.7 0 1 2 3 4 5 6 7 Canon UFRII Canon PCL Sharp PCL MinutestoCompletePrintJob 2.4 2.3 4.7 0 1 2 3 4 5 6 7 Canon UFRII Canon PCL Konica Minolta PCL 9
  10. 10. Buyers Lab (BLI) Laboratory Evaluations Buyers Laboratory, LLC (BLI) Buyers Laboratory LLC (BLI) is the world's leading independent provider of analytical information, services, and tools to the document imaging industry. In addition to publishing testing reports on document imaging devices, each representing months of exhaustive hands-on testing in its U.S. and UK laboratories, BLI has been the most comprehensive source of competitive intelligence of MFPs, single-function printers and scanners, and production hardware, as well as on software and consumables. BLI's database includes nearly 53,000 products globally. www.buyerslab.com What are Lab Test Reports? Comprehensive laboratory evaluations that concentrate on connectivity issues in detail, including areas such as multitask- ing, installing a unit on a network, web-based administration, print drivers and administrative utilities, as well as fax and scanning functionality, when applicable. A lab-tested unit is installed by the vendor in BLI's 13,500 square foot test lab, where BLI conducts extensive durability testing on the product. Only units that have completed BLI's in-house lab testing and have proven to be dependable performers can receive BLI's “Certificate of Reliability”. 10
  11. 11. imageRUNNER ADVANCE (6275/65) (6275/65)(6255) (8295) (8295) L AB TESTED RECOMMENDEDRECOMMENDED 2014 (8205) (6255) (4245/35/25) 2014 L A B TESTE D L A B TESTE D REC YCLED PA PER REC YCLED PA PER (7260) 2014 L A B TESTE D L A B TESTE D REC YCLED PA PER REC YCLED PA PER (6255) (8205) (7260) (8205/95) (4251/35) (6275/65) 2014 L A B TESTE D L A B TESTE D REC YCLED PA PER REC YCLED PA PER (4245/35)(4225) (6255) (C5250/40/35)(C5255) 2009 Canon Inc. imageRUNNER ADVANCE Series Ease of Use 2009 Canon Inc. imageRUNNER ADVANCE Series Scan Functionality Award Winning Line-Up (C350iF) (C250iF) 11
  12. 12. Buyers Lab (BLI) Laboratory Evaluations BLI Findings: Color imageRUNNER ADVANCE C5250 "The imageRUNNER ADVANCE C5250 performed flawlessly in BLI's rigorous two-month reliability test, completing 165,000-impressions without any misfeeds or requiring any service calls" Ease of Use. "The procedures for loading paper are simple. Adjusting the drawers for different paper sizes is easy as the drawers have automatic paper sensors...Users do not have to confirm paper size after loading paper" Environment. "The Canon imageRUNNER ADVANCE C5250 delivered a flaw- less performance in BLI's environmental testing" Scan Speed. "The Canon imageRUNNER ADVANCE C5250's tested scan speeds were faster than the average for the group in simplex and duplex color modes" Multi-Tasking. When compared with competitive units, the Canon imageRUN- NER ADVANCE was assessed as having "Excellent" multitask- ing capabilities. Consumables. "Installing toner was a clean process. Animated instructions for replacing toner are provided on the display, as well as on the outside of the box" Scan Flexibility. "Out of the box, the device supports scanning to Microsoft PowerPoint and Word...a feature set not seen before on com- petitive devices" 12
  13. 13. "The imageRUNNER ADVANCE C7260 proved to be highly reliable throughout the course of its 230,000-impression durability test, experiencing just one misfeed and without requiring any ser- vice calls" Ease of Use. "The user-adjustable drawers include automatic paper sensors that detect changes in paper size and pop open with the push of a button" Environment. "The Canon imageRUNNER ADVANCE C7260 delivered a flaw- less performance during BLI's 69,000-page recycled durabil- ity test, using paper made with 30%, 50% and 100% recycled content" Powerful Standard Features. "...it offers a very good feature set that includes high maximum memory and hard drive capacities, standard paper capacity and a high-capacity DSPF [300 sheets] that supports a wide range of media weights" Easy Troubleshooting. "Dynamic, step-by-step instructions for removing a misfeed are provided on the display via text and animation...the ma- chine was very precise in detecting misfeeds in various loca- tions, and offers above-average access to all misfeed areas" Designed for Users. "It takes six key strokes to perform a scan-to-email job using LDAP support with a 300 dpi file when sending to one destina- tion. This is among the fewest for models tested to date" Scan Flexibility. "The unit offers a robust scan feature set that includes the abil- ity to scan to editable Word and PowerPoint formats out of the box..." BLI Findings: Color imageRUNNER ADVANCE C7260 13
  14. 14. The imageRUNNER ADVANCE Experience The user interface on Canon imageRUNNER ADVANCE multi-function copiers has been designed to provide a simple user experience. By incorporating many customizable and streamlined features, this is the most user-centric platform ever introduced by Canon. A unique user experience Customization. Users of the imageRUNNER ADVANCE multi-function copiers will appreciate the large and brightly-lit LED screens, making it simple to read all menu features and options. Customization is easily achieved on selected devices, as organizations have the ability to create customized wallpapers, allowing them to proudly display corporate logos and messaging. Main Menu and Quick Menu. The imageRUNNER ADVANCE Platform offers two different menu options: main menu where all features and functions are available and a quick menu where the most common functions can be accessed. The Quick Menu allows users for instant access to frequently performed jobs and allows them to create personal workflows that can make even complex office tasks achievable with the touch of button. 14
  15. 15. Ease of Use. Easy to follow menus are just the beginning with the imageRUNNER ADVANCE Platform. The logically structured menu makes full use of colour and has great visual appeal, acting as a gateway to access system functions. Each function’s sub-menu provides clear visibility to the different ways to customize the document output, including paper selection, finishing options, and double- sided outputs. Tutorial Button. All imageRUNNER ADVANCE multi-function copiers are equipped with a conveniently located Tutorial Button that is easily accessible to all the users. With advanced graphical design and a simple approach, it provides guidance on various features of the device and assists the users when creating workflows to make their day to day activities more efficient and productive. Flexible Finishing Options. Customize any imageRUNNER ADVANCE to improve productivity and increase efficiency. Choose from internal or external finishing options; with or without hole-punching capabilities. Your imageRUNNER ADVANCE, your way. 15
  16. 16. The imageRUNNER ADVANCE Experience Document Storage comes standard on the imageRUNNER ADVANCE Platform with two flexible methods for ensuring your documents are safely stored and easily accessible. Versatile document storage Advance Box. Advance Box is a dynamic document storage function that promotes infomation sharing, management and integration by using the device’s hard disk drive (HDD) as a shared network drive. It is not only easy, but also flexible, and the best part, it doesn’t hamper your network by overloading the email server. 16
  17. 17. Memory Media. Memory Media arrives standard on all imageRUNNER ADVANCE multi-function copiers, allowing users to conveniently print files or scan and store onto USB memory media. This feature is ideal for visitors to the organization or the mobile workforce. There is also an option to deactivate this feature for added security. Mail Boxes. Mail Boxes provide the ability to store rasterized documents and is best suited for reprint purposes. Documents are saved in a dedicated Canon format - keeping print settings saved for quick, on-demand simple print execution, and incorporating into other documents also stored in your mail box. Office Open XML. For business environments that require reusing hard copy documents and integrating them into electronic formats, the imageRUNNER ADVANCE offers the scanning to Office Open XML feature (output formats vary by Series). Easily locate information in PDF documents with the Searchable PDF (OCR) feature, which is available on all imageRUNNER ADVANCE multi-function copiers. 17
  18. 18. The imageRUNNER ADVANCE Experience Faster and more powerful, the imageRUNNER ADVANCE Series is a centre of outstanding productivity for any business. Efficient productivity Quick Printing Tool. Select imageRUNNER ADVANCE multi-function copiers arrive with the “Quick Printing Tool,” allowing users to quickly print and fax documents by "dragging and dropping" them to a desktop icon. With the optional imageRUNNER ADVANCE Desktop 3.0 software solution, users can benefit from previewing their documents and easily create PDFs using standard or customized document templates 18
  19. 19. Mobile Ready. Utilizing smartphone or tablet technology is easily achievable with the imageRUNNER ADVANCE multi-function copiers. With a variety of mobile solutions, organizations can be more efficient and productive with the “on-the-go” flexibility of printing and scanning to mobile devices. PDF Compression. On the imageRUNNER ADVANCE, it is easy to securely digitize paper documents, store and send them to multiple destinations including email, fax, network folders or even backend systems. One of the organizational challenges when scanning and converting colour hard-copy documents into electronic data is file size. Canon’s PDF High Compression utilizes an innovative technology to reduce the file size. As a result, even complex colour pages can be handled efficiently without affecting image quality or text legibility. Scanned colour images have minimal impact on network performance and maximum visual impact on the user. Productivity. Productivity and efficiency of the Canon imageRUNNER ADVANCE users can be further enhanced by creating one- touch buttons for sending documents to frequently used destinations. With the touch of a button, users are able to utilize their unique one-touch buttons or take advantage of a pre-set group one-touch buttons for sending to multiple destinations. 19
  20. 20. **Canon Canada commissioned Environics Research Group to conduct a single-blind research study to evaluate the ease of use of the following comparable office copiers: the Canon imageRUNNER ADVANCE 4051, the Ricoh Aficio MP 5002SP, and the XeroxWorkCentre 5755.The target population of this research was Canadian office workers aged 25 and older living inVancouver, Calgary,Toronto and Montreal (the “Major Urban Centres”) who have some knowledge of using office copiers. A final sample of 154 completed hands-on evaluations with basic copier workflows followed by an exit survey. 33 participated in follow-up focus groups because they indicated the Canon copier is easiest to use.The final survey sample was weighted by gender and region to be proportionately representative of the target population.The margin of error for a survey sample of this size is +/- 7.9%, 19 times out of 20. Results of the follow-up focus group research are not statistically projectable to the population at large.This research study was conducted between September 10 and December 20, 2012. ________________________________________ As an ENERGY STAR® Partner, Canon U.S.A., Inc. has determined that these products meet the ENERGY STAR guidelines for energy efficiency. ENERGY STAR and the ENERGY STAR mark are registered marks in Canada. CANON, IMAGERUNNER, and MEAP are registered trademarks of Canon Inc. in Canada and may also be registered trademarks or trademarks in other countries. IMAGEWARE is a registered trademark of Canon Inc. in Canada and in certain other countries. Because it Counts is a registered trademark of Canon Canada Inc.. All other referenced product names and marks are trademarks of their respective owners and are hereby acknowledged. Some items may not be available at this time; please check for availability. All printer output images are simulated. Products are shown with optional accessories. Specifications and availability subject to change without notice. ©2015 Canon Canada Inc. All rights reserved. To see our ease of use research results, please visit canon.ca/simple 0198W002

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