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AZEEL M
LAMBORGHINI
•Automobili Lamborghini S.p.A. is an Italian manufacturer of luxury sports cars.
•Founded by Ferruccio Lamborg...
COMPETITORS
SEGMENTATION
TARGETING
AND
POSTIONING
SEGMENTATION
GEOGRAPHIC
Region
Country
DEMOGRAPHIC
Age over 30’s
Primarily men
High Income
Rich premium personalitie...
TARGETING
VERY HIGH INCOME GROUP
AGE BETWEEN 25 TO 45
FOOTBALL PLAYERS & CELEBRITIES
YOUNGSTERS
POSTIONING
ITALIAN EXCLUSIVE
CHALLENGING EXTREME
POWERFUL
STRIKING
DESIGN
AGGRESIVE LOUD
POSTIONING
MARKETING MIX
PRODUCT
ITALIAN LUXURY SPORT CAR
UNIQUE SEXY DESIGN
SUPRIOR PERFORMENCE
MOST ADVANCED BREAKING SYSTEM
BETTER DRIVING COMFO...
PRODUCT
HURACÁN AVENTADOR
PRICE
PRICED AT PREMIUM
PRICE START AT 2.99 CRORE
HIGH RESALE PRICE
PROMOTION
It already enjoys immense awareness throughout the world, even in
places it doesn’t do any promotion
Merchandisi...
MERCHANDISING
LAUNCHING EVENTS
SOCIAL MEDIA
GT3 RACING
LAMBORGHINI SQUADRA CORSE
LAMBORGHINI MUSEUM
LAMBO POLICE
PLACE
It has its exclusive dealers spread all over the world as of yet with plans to
expand it’s dealerships to other coun...
REFERENCES
http://www.lamborghini.com/en/home/
http://www.slideshare.net/balugmenon/lamborghini-brand-analysis-29556227
...
MARKETING STRATEGIES OF LAMBORGHINI
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MARKETING STRATEGIES OF LAMBORGHINI

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MARKETING STRATEGIES OF LAMBORGHINI
BY AZEEL M
MBA DMS
PONDICHERRY UNIVERSITY

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MARKETING STRATEGIES OF LAMBORGHINI

  1. 1. AZEEL M
  2. 2. LAMBORGHINI •Automobili Lamborghini S.p.A. is an Italian manufacturer of luxury sports cars. •Founded by Ferruccio Lamborghini in 1963. •Owned by Volkswagen Group through its subsidiary Audi. Its production facility and headquarters are located in Sant'Agata Bolognese, Italy. •The company's first models were released in the mid-1960s
  3. 3. COMPETITORS
  4. 4. SEGMENTATION TARGETING AND POSTIONING
  5. 5. SEGMENTATION GEOGRAPHIC Region Country DEMOGRAPHIC Age over 30’s Primarily men High Income Rich premium personalities, celebrities
  6. 6. TARGETING VERY HIGH INCOME GROUP AGE BETWEEN 25 TO 45 FOOTBALL PLAYERS & CELEBRITIES YOUNGSTERS
  7. 7. POSTIONING ITALIAN EXCLUSIVE CHALLENGING EXTREME POWERFUL STRIKING DESIGN AGGRESIVE LOUD
  8. 8. POSTIONING
  9. 9. MARKETING MIX
  10. 10. PRODUCT ITALIAN LUXURY SPORT CAR UNIQUE SEXY DESIGN SUPRIOR PERFORMENCE MOST ADVANCED BREAKING SYSTEM BETTER DRIVING COMFORT BETTER CONTROL AND STABILITY CUSTOMIZATION OTHER ADVANCED FACILITIES
  11. 11. PRODUCT HURACÁN AVENTADOR
  12. 12. PRICE PRICED AT PREMIUM PRICE START AT 2.99 CRORE HIGH RESALE PRICE
  13. 13. PROMOTION It already enjoys immense awareness throughout the world, even in places it doesn’t do any promotion Merchandising Launching event Social media Digital Marketing Niche marketing GT3 Racing
  14. 14. MERCHANDISING
  15. 15. LAUNCHING EVENTS
  16. 16. SOCIAL MEDIA
  17. 17. GT3 RACING
  18. 18. LAMBORGHINI SQUADRA CORSE
  19. 19. LAMBORGHINI MUSEUM
  20. 20. LAMBO POLICE
  21. 21. PLACE It has its exclusive dealers spread all over the world as of yet with plans to expand it’s dealerships to other countries & markets
  22. 22. REFERENCES http://www.lamborghini.com/en/home/ http://www.slideshare.net/balugmenon/lamborghini-brand-analysis-29556227 https://www.youtube.com/user/Lamborghini https://en.wikipedia.org/wiki/Lamborghini http://www.carwale.com/lamborghini-cars/ https://www.facebook.com/Lamborghini
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MARKETING STRATEGIES OF LAMBORGHINI BY AZEEL M MBA DMS PONDICHERRY UNIVERSITY

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