Nike is an American company that designs, manufactures and markets athletic footwear, apparel, equipment and accessories worldwide. It targets athletes with products like shoes and clothing and positions itself as a premium brand focused on quality and performance. Nike's marketing strategy involves maintaining market leadership through innovative products, strategic partnerships and endorsements with athletes to promote the brand globally across various marketing channels. The document discusses Nike's marketing mix and seeks to outline potential pros, cons and risks of its core marketing approach.

2. CONTENTS
 What is Nike?!
 Products!
 Marketing Strategy!
 Question!

3. What is Nike?!

4. Nike is an American multinational
corporation that is engaged in the
design, development,
manufacturing and worldwide
marketing and sales of footwear,
apparel, equipment, accessories
and services.

5. Products!

6. Athletic
footwear &
apparel.
Sports
equipments.
Other athletic
& recreational
products.

7. Marketing
Strategy!

8. TARGET
MARKETS.
a particular group
of consumers at
which a product
or service is
aimed

9. POSITIONIN
G.
Nike is a premium
brand selling well
designed athletic
products.
“Nike has always been
about winning.”

10. STRATEGIES.
 Mission is to exceed all athletic
companies and make it widely available
across the globe.
 Maintain the leading position in the
market by providing quality.
 Product & innovative design and attract
maximum number of customers.

11. MARKETING MIX.
Product
Price
Place
Promotion

12. Product
 Nike offers a wide range of shoes,
apparel & equipment products all of
which are currently its top selling
product categories.
 Their brand Cole Haan carries a line of
dress and casual footwear and
accessories for men, women & children.

13. Price
 Nike’s pricing is designed to be
competitive to other fashion shoe
retailers.
 Pricing is based on the basis of premium
segment as target customers.
 Nike as a brand commands high
premiums.

14. Place
 Nike’s products are carried by multi-
brand stores and exclusive Nike stores
across the globe.
 Sells its products to about 20,000 retail
accounts in the U.S and in almost 200
countries around the world.
 Company has production facilities,
customer service & other operational
units worldwide.

15. Promotion
 Targeted advertising in the newspaper &
creating strategies alliances.
 Nike has number of famous athletes as
brand ambassadors for different sports.
 Nike’s brand image, Nike name &
trademark swoosh make it one of the
most recognizable brands in the world.

16.  What are the pros, cons,
and risks associated with
Nike’s Core Marketing
Strategy?
Question!

20. Summary!
 Introduction to Nike.
 Products.
 Marketing strategy.
 Pros, cons and risks associated with
Nike’s marketing strategy.

21. Disclaimer!
Created by Tushar Ajitsaria,
VNIT Nagpur during a
marketing internship by Prof.
Sameer Mathur, IIM
Lucknow.