Nike Jersey final
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This document presents a marketing plan for promoting Nike soccer jerseys. It begins with a SWOT analysis of Nike that identifies strengths like its strong brand image but also weaknesses such as high prices. Target audiences are identified as soccer fans worldwide, US citizens, and US soccer fans. The marketing objectives are to raise awareness of Nike jerseys using magazines, billboards near stadiums, and bus advertisements during the World Cup. The creative focuses on themes of persistence to support the US soccer team. Sample advertisements for billboards, magazines, and bus exteriors are presented to communicate these messages.
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Nike segments its target market using demographic, behavioral, psychographic, and geographic variables. It targets youth sports enthusiasts aged 18-24 from urban, high-income areas. Nike positions itself as bringing inspiration and innovation to every athlete in the world. It aims to be an ubiquitous brand and believes everyone is an athlete. Nike focuses on expanding its women's line, as women in their 20s and 30s are driving the athleisure trend. It also targets kids and professional athletes through sponsorships. Nike differentiates itself through customization via NikeID, its apps and digital services, and its Jordan brand line. It maintains parity through performance technology and global brand recognition.
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This document provides an abstract and table of contents for a thesis that analyzes and compares Nike and Adidas commercials using multimodal and branding theories. The thesis aims to determine which multimodal choices each company uses to communicate their branding strategies and identify similar and different personality traits portrayed in their product and value commercials. It will analyze two commercials from each company - Nike's "Master Accuracy" and "Is Talent All It Takes?" commercials and Adidas' "The Spark" and "Chelsea FC" commercials. The analysis will apply social semiotics, film theory, and branding concepts. It also outlines the responsibilities of the two student authors and provides background on the structure and delimitations of the
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Nike is a major brand in the footwear and apparel industry known for its "Just Do It" slogan and Swoosh logo. It designs, develops, and markets footwear, apparel and equipment worldwide. While providing fashion and comfort, it competes on cost with competitors in the industry. Opportunities for Nike include intervening with new technology, appealing to the general population beyond athletes, and addressing environmental concerns over materials that impact rising costs.
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The document analyzes Nike's marketing strategies. It discusses Nike's mission to inspire athletes worldwide, how it was founded in 1964 and became known for its swoosh logo. The analysis covers Nike's product segments, geographic markets, sponsorship of sports teams, and positioning as a premium brand for serious athletes. It also compares Nike to its main competitor Adidas and recommends Nike capitalize on its brand image in apparel and develop markets in growing economies while maintaining innovation and complying with labor laws.
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Nike is the world's largest athletic footwear and apparel company. It was founded in 1964 and has evolved from distributing Onitsuka Tiger shoes to becoming a global leader in designing and marketing athletic footwear, apparel, and equipment. Nike focuses on innovation through product research in areas like biomechanics and uses high-profile athlete endorsements and aggressive marketing to promote its brand. While Nike dominates the industry, it faces challenges from increasing competition and changing consumer preferences.
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Nike is one of the largest athletic shoe and apparel companies in the world that began in 1962. It focuses on designing high-quality running shoes and has established a large customer base globally through its products and marketing. Nike offers a wide range of footwear and apparel for multiple sports as well as everyday use. It utilizes a multifaceted marketing approach including product design, competitive pricing, widespread distribution channels, and high-profile promotional activities to remain successful.
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Nike was founded in 1964 as a partnership between Philip Knight and Bill Bowerman. It provided shoes to marathon runners in 1972 and later sponsored prominent athletes like Tiger Woods and Michael Jordan, growing its brand popularity and sales. In the 1970s, the Swoosh logo became Nike's trademark. The company believes in influencing consumers through a "pyramid of influence" that uses athletes to promote products. Key corporate values include authenticity, inspiration, courage, and performance. Nike has a history of innovation, introducing products like the Waffler trainer in 1972 and Air soles in 1978. It uses celebrity endorsements and global marketing events in its core marketing strategy but also faces risks from currency and political instability issues.
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Nike is an American company that specializes in athletic footwear, apparel, and equipment. It sells a wide range of products including running, basketball, soccer shoes and sports-inspired urban shoes. Nike uses marketing strategies like building its brand image and differentiating its products. It aims to provide athletes with high-quality products that help improve sports performance. Nike is also focused on corporate social responsibility and has received recognition for its ethical practices and leadership in sustainability.
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Market Share
SWOT
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Campaigns
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Nike by jeevan copy
Nike profile, History, Headquarters, Products, Porters five force model/analysis, competitors, SWOT analysis, strategies, conclusion, KSF (key success factors, vision, mission
Nike Marketing Plan
This document provides information about Nike's marketing plan, including the company's profile, history, current status, mission, vision, target market, competitors, strategies, and integrated marketing communications approaches. Specifically, it outlines that Nike is an American company founded in 1964 that is now the world's largest athletic shoe and apparel supplier. It discusses Nike's target market of athletes, positioning as a leader in sports goods, and strategies around pricing, market expansion, outsourcing, and utilizing celebrity endorsements and sponsorships. The document also describes Nike's use of various marketing communications channels as part of an integrated approach.
Marketing management final ppt pdf
Nike was founded in 1964 and has grown to become one of the largest sportswear manufacturers and suppliers globally. It segments its customers demographically by age and gender, and psychographically by lifestyle and interests in sports. Nike targets youth, sports enthusiasts, and urban areas. It positions itself as catering to various athletes through sponsorships and a wide range of high-quality footwear, apparel, and equipment. Nike's marketing mix includes competitive pricing, global distribution through brand stores and partners, and heavy promotion through sponsorships, advertising, and brand ambassadors.
Nike
Nike was founded in 1964 and focused on designing high quality running shoes. It believed in influencing top athletes to influence others. In 1988, Nike launched its famous "Just Do It" campaign challenging people to pursue their goals. It also partnered with famous cyclist to sell products and support his campaign overseas. The document then discusses Nike's marketing strategy and risks, and how Adidas could compete with Nike by sponsoring rival athletes, expanding product diversity and countries.
Nike final
Nike is the largest seller of athletic footwear and apparel in the world. In 2003, Nike had revenues of $10.7 billion and employed 26,000 people worldwide. Nike owns several other brands including Cole Haan, Converse, and Hurley. While Nike has strong brand recognition and marketing, it also faces challenges from competitors and issues with labor practices in some factories. The document analyzes Nike's financial performance and ratios, as well as performing external analyses of the industry, opportunities, threats, and competitors. It considers various strategic options for Nike and decides the primary strategy should be focusing on growing sales to women and kids through new products and marketing campaigns.
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Nike Jersey final
- 1. Kao ChienWang MehmetKorayDeniz Aziz Khodjaev AndhinaDian Adhyanti Megawati USA SOCCER JERSEY BY NIKE
- 2. SITUATION ANALYSIS SWOT Analysis of Nike Jersey: Strength: -Nike has a strong brand image, and it is also well-known in the world. -Nike has created a strong brand loyalty. -Nike is innovative. -Nike has many famous athletes and celebrities to testimonial for it. Weakness: -Nike seems to be too greedy of their profit; they sell some basic products in an extremely high price. -Nike doesn’t innovate much in jersey design, but the price keeps growing up. Opportunities: -Nike can use their well-known name to keep exploring new markets. -Keep working on new innovative products. Threats: -Nike jersey is not as profitable as its footwear. -Nike has strong competitor like Adidas. -Nike has stores worldwide, so it needs to deal with currency boundaries.
- 3. SITUATION ANALYSIS Nation Odds* Sponsor Brazil 4:1 Nike Argentina 6:1 Adidas Germany 6:1 Adidas Spain 7:1 Adidas Belgium 15:1 Burrda Colombia 20:1 Adidas Netherlands 22:1 Nike France 22:1 Nike Italy 25:1 Puma England 30:1 Nike
- 4. TARGET AUDIENCE Soccer Fans (Any Nation) US Citizens US Soccer Fans (MLS)
- 5. DEMOGRAPHICS
- 6. GENERATION Generation X - Useful/Functional - Prestige - Pragmatic -Reflect the Value Generation Y - Exposed by Brands/Advertising - Influenced by Others - Honesty
- 7. PSYCHOGRAPHICS ● Soccer Fan ○ Favourite team ○ Fan gear/attire ○ Regular follower ● Casual Sports Follower o Aware of the major sports news o Likes joining social sports events o Enjoys playing sports ● Recent Fan o Interested due to the rising popularity of sport
- 8. VALs For Nike Jersey: •Consumers are usually motivated by ideals. •Consumers driven by a desire for social or physical activities, variety, and risk taking are motivated primarily by self-expression.
- 9. GEOGRAPHY ● Climate ● Area ● Population ● MLS
- 10. MEDIA OBJECTIVES •Using three different medium; magazines, outdoor ( Billboard), and transit advertising (bus exterior) to reach target market •Attract target market attention on a game day all throughout the tournament; World Cup and MLS cup •Put the advertising on sports magazine and men’s magazine to reach specific target market •Generate more awareness by putting billboard near football stadiums and café area where people usually get together to watch sports games. •Spread the advertising by using bus exterior
- 11. MEDIA FLOW CHART
- 12. BUDGET
- 13. CREATIVE OBJECTIVES * Create awareness of the product of Nike Jersey 2014 * New technology of USA jersey with cooling technology * Support USA soccer team by using USA soccer jersey Theme: PERSISTENCE (positive attitude, related to the event) - Get The Things Done - Finish The Line - Pays Off
- 17. CREATIVE PRESENTATION (SPORTS & MEN’S MAGAZINE)
- 18. CREATIVE PRESENTATION (SPORTS & MEN’S MAGAZINE) ESPN, Esquire, Sports Illustrated, Men’s Journal
- 19. CREATIVE PRESENTATION (METRO BUS EXTERIOR)
- 20. CREATIVE PRESENTATION (METRO BUS EXTERIOR)
- 21. CREATIVE PRESENTATION (METRO BUS EXTERIOR)
- 22. CREATIVE PRESENTATION (METRO BUS EXTERIOR)
- 23. POSTTESTS INCREASE THE SALES PRODUCT OF NIKE JERSEY 2014 When people know the product (brand awareness), it will automatically increase the sales of the product Nike Jersey 2014.
- 24. THANK YOU