The document outlines the agenda for an Internet marketing roundtable discussion. It introduces the moderator who has 10 years of experience in internet marketing, including starting an internet consulting agency. The agenda includes introductions from participants on their current work and issues, a roundtable discussion on current topics, and presentations on specific internet marketing topics such as Adwords enhanced campaigns, SEO, and ecommerce.

1. IR Web Design Recap
February 19, 2013

2. Agenda
Introductions
– What You Currently Do?
– Experience with Internet Marketing
– Current Issues/Questions
Roundtable Discussion
– Current Issues
– Open Table
Topics of Interested
Random “Stuff”

3. Background
10 Years Internet Marketing Experience
–
Started with Email Marketing
–
Built a Boston based Internet Consulting Agency
• From $180k to $2 Million in 2 Years
• Managed $35 Million in Client Revenues
–
Left to Start My Own Business
• Operate Several Ecommerce & Content Websites
• Small Consulting Practice for Select Clients
– Director eCommerce for Inc. 500 Company $0 - $17 Million 4.5 Yrs
I started this group to share and learn with others

4. Background
Areas of Expertise
– eCommerce
– Search Engine Optimization
– Media Buys / Advertising
– Social Media
– Conversion Optimization

5. Background
Michelle Schmidt
• Internet Marketing Since 1999
• Currently Operates IceLinkDesign.net

6. Agenda
30 Seconds - Introduction
–What You Currently Do?
–Experience with Internet Marketing
–Current Issues/Questions

7. Topics
Adwords Enhanced Campaigns
–Mobile Specific:
• Ad Text
• Ad Extensions
• Bidding
–Per Location, Device, Dayparting
*Rolling out Now & Accounts Automatically Transfer Over

8. Topics
SEO Tid Bits from IRWD 2013

9. Topics
Hamlet Batista

10. Topics
Hamlet Batista

11. Topics
Hamlet Batista

12. Topics
Hamlet Batista

13. Topics
Hamlet Batista

14. Topics
Hamlet Batista

15. Topics
Kevin Lee – CEO DidIt

16. Topics
Kevin Lee – CEO DidIt

17. Topics
Kevin Lee – CEO DidIt

18. Topics

19. Topics