The document discusses different types of API approaches, including utility APIs which are built to be used, and ecosystem APIs which are built for others to build upon. It recommends creating a partner program when partner market fit is found. It advises knowing what can be offered to partners and investing in channels partners care about to encourage partners to build on a platform. Metrics for measuring platform success include app creation, consumption, engagement, user value, and acquisition via partners. Partners should be supported through active management and maintaining relationships after launch.

1. #hAPIhour

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27. Jeff Zabel
jeff@datahero.com
@jczabel
WE’RE HIRING!
© 2014 DataHero, Inc. Confidential and Proprietary

28. What’s and How’s to Eventbrite’s API
Mitch Colleran & Dylan Serota
#hAPIhour

29. What are the different
types of API approaches?

30. What are the different
types of API approaches?
Utility APIs Ecosystem APIs

31. What are the different
types of API approaches?
Utility APIs Ecosystem APIs
“Built with…” “Built for…”

32. When should you
create a Partner Program?

33. When should you
create a Partner Program?
When you find Partner Market Fit

34. How do you get partners to
build for your platform?

35. How do you get partners to
build for your platform?

36. How do you get partners to
build for your platform?
Know what you can offer

37. How do you get partners to
build for your platform?
Invest in channels that
matter for your par tners

38. How can you measure your platform?

39. How can you measure your platform?
Many different ways depending on the maturity of your platform
APP
CREATION
APP
CONSUMPTION
APP
ENGAGEMENT
VALUE OF
USERS
ACQUISITION
VIA PARTNERS

40. How do you make
partners successful?

41. How do you make partners successful?
Active management and
continuing to tighten
relationship after launch

42. Thank you
Mitch Colleran & Dylan Serota
#hAPIhour