How does social business techniques overlap into the world of startups. Helpful or distraction

1. Keith Privette
Principle Consultant
Stratactical Consulting
@keithprivette
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Social and Start-Ups #WTF?

2. Feel like this when getting in Social?

3. Like this 6 months later?

4. Why? Oh And Why Bother?
 Noise Management
 The world has shifted and not going back
 Community Defines the Boundaries
 Left Behind
 Short Changing Your Community
 Build vs Tweet

5. You Need PPT & Not Fucking Powerpoint…
People
Process
Technology

6. People
Roles
Skill Sets
Personalities

7. Strategy
Planning
Tactics
Rinse and Repeat (with tweaks)
Process

8. Write it Down!

9. Places to Engage and Track
Learning on the #hashtag
Putting them on the List
LinkedIn Groups
Private Facebook Groups with Parents
Bloggitty
Circle People and Hangout

10. Track Your Information
 Metrics
 Objectives
 Calls to Action
 Information
 Customer Service
 Reduce Costs (paper)!!!
 Tool Architecture Succeeding or Failing?
 Training and Usage
 Operational Cost Reductions?

11. The What’s of the Why
Monitoring
Frequency
Crisis Communication
Management

12. Technology

13. o Snag It
o Salesforce.com
o Twitter
o Google+
o Youtube
o Facebook
o Path
o Tweetdeck
o Hootsuite
o Posterous
o Tumblr
o Google Search
o Comments on Online Newspapers
o Jive Software
o SocialText
o Yammer
o Flickr
Tools of the Trade
o Smartphones
o iPads
o Tablets
o Laptops
o Wifi
o BYOD
o eReaders
o Evernote
o Twubs (hashtag
management/chats)
o Google Apps
o Eventbrite
o Email (yes email is still alive)
o Texting
o Google Alerts
o Google Analytics

14. Throw It At Me!

15. Keith Privette
Principle Consultant
Stratactical Consulting
@keithprivette
/in/keithprivette
gplus.to/keithprivett
e
KeithPrivette.com