A brand marketer looks at what it means to be Irish in businessSiegel+Gale
I asked a sample of my LinkedIn connections – located in New York, Ireland, London, Silicon Valley, Los Angeles and Madrid – a simple question:
What does it mean to be Irish in business?
The answers are as engaging and refreshing as these accomplished professionals themselves. As a global Irish person - and brand marketer – I’m proud to share them with you.
CMOs celebrate advances in marketing.
Marketing is going through a tremendous growth. The possibilities introduced by technology are manifold. In an effort to keep up, we can, at times, lose sight of why these changes make our industry so exciting. Here, more than a dozen leading CMOs share what they are most grateful for.
As marketers, we are tasked with continuously driving and adapting to change. A role like ours requires an appetite for constant learning—from the leading thinkers in our field, as well as from our peers.
In an attempt to learn from each other as a community, and to gain insights and perspectives across industries, I thought it would be instructive to invite top CMOs to share their best reads, and why these books have made it to the top of their reading lists.
I was delighted with the diversity in the responses. From the work of established business thinkers to iconic post-punk musicians, all of these books can teach us lessons we can apply to the discipline of marketing leadership, and our personal lives as well.
Mergers, acquisitions, and spin-offs are tricky operations. By keeping these seven crucial questions in mind, companies can be sure that their brand doesn't get lost in the clutter.
One of the most frequent questions I get is how do you stay current? In the sprint of back to school, I asked 15 marketing leaders the question and documented their learning as well as my own.
17 B2B Women Marketers: One Question, Many ChallengesSiegel+Gale
In the spirit of International Women’s Day, as Global CMO of Siegel+Gale, I thought it would be intriguing to ask a sample of top female B2B marketers one question:
“What’s the #1 brand challenge facing B2B companies today?”
This question elicited thought-provoking responses. It is fascinating to hear from these 17 women, who come from a variety of industries including technology, healthcare and financial services.
In our research and conversations, we've come across insights from top marketers, business leaders, and content experts that have educated, motivated, and inspired us. Here are some of our favorites. We hope you feel the same.
Interested in learning more about our strategy services and industry research? Have other quotes you love? We’d love to hear from you! Feel free to reach out at michael.brenner@newscred.com.
*Correction: Slide 27 should be attributed to Jonathan Perelman.
A brand marketer looks at what it means to be Irish in businessSiegel+Gale
I asked a sample of my LinkedIn connections – located in New York, Ireland, London, Silicon Valley, Los Angeles and Madrid – a simple question:
What does it mean to be Irish in business?
The answers are as engaging and refreshing as these accomplished professionals themselves. As a global Irish person - and brand marketer – I’m proud to share them with you.
CMOs celebrate advances in marketing.
Marketing is going through a tremendous growth. The possibilities introduced by technology are manifold. In an effort to keep up, we can, at times, lose sight of why these changes make our industry so exciting. Here, more than a dozen leading CMOs share what they are most grateful for.
As marketers, we are tasked with continuously driving and adapting to change. A role like ours requires an appetite for constant learning—from the leading thinkers in our field, as well as from our peers.
In an attempt to learn from each other as a community, and to gain insights and perspectives across industries, I thought it would be instructive to invite top CMOs to share their best reads, and why these books have made it to the top of their reading lists.
I was delighted with the diversity in the responses. From the work of established business thinkers to iconic post-punk musicians, all of these books can teach us lessons we can apply to the discipline of marketing leadership, and our personal lives as well.
Mergers, acquisitions, and spin-offs are tricky operations. By keeping these seven crucial questions in mind, companies can be sure that their brand doesn't get lost in the clutter.
One of the most frequent questions I get is how do you stay current? In the sprint of back to school, I asked 15 marketing leaders the question and documented their learning as well as my own.
17 B2B Women Marketers: One Question, Many ChallengesSiegel+Gale
In the spirit of International Women’s Day, as Global CMO of Siegel+Gale, I thought it would be intriguing to ask a sample of top female B2B marketers one question:
“What’s the #1 brand challenge facing B2B companies today?”
This question elicited thought-provoking responses. It is fascinating to hear from these 17 women, who come from a variety of industries including technology, healthcare and financial services.
In our research and conversations, we've come across insights from top marketers, business leaders, and content experts that have educated, motivated, and inspired us. Here are some of our favorites. We hope you feel the same.
Interested in learning more about our strategy services and industry research? Have other quotes you love? We’d love to hear from you! Feel free to reach out at michael.brenner@newscred.com.
*Correction: Slide 27 should be attributed to Jonathan Perelman.
The formula to success for digital experiencesSiegel+Gale
In today’s hyper-connected world, finding the right approach to creating digital experiences is no easy feat. It requires balancing customer, partner, and employee needs with brand opportunities and business needs, at all the right touchpoints.
It is more important than ever to align your digital strategy with those age-old, simple questions – the five Ws and the one H. They will increase your potential for happier users and better business outcomes.
So, ask yourself:
Why
Who
Where
What
When
How
42 Reasons NewsCred Employees Love Their JobNewsCred
To celebrate our recent round of funding, we asked our employees to share what makes this place great. Why do we come to work every morning? Why do we spend hours of our day – and, let's face it – the best years of our lives building content marketing software and technology? Here are 42 reasons we love what we do.
Red Goldfish - Motivating Sales and Loyalty Through Shared Passion and PurposeStan Phelps
Red Goldfish is the fifth color in the Goldfish Series of books. It focuses on how purpose is driving loyalty and becoming the ultimate differentiator in business.
Stan Phelps is the founder of PurpleGoldfish.com, a speaking and training consultancy that helps brands obtain customers that are up to four times as valuable as ordinary customers. He’s a contributor to Forbes and the author of Purple Goldfish, Green Goldfish, Golden Goldfish, Blue Goldfish, and Purple Goldfish - Service Edition. He works with senior leaders to focus on meaningful differentiation to win the hearts of both employees and customers. Driven by client objectives and inspired by bold vision, Stan creates custom keynotes, workshops, and programs that are memorable and on brand, inspiring businesses to become REMARK-able by design.
Contact Stan at stan@purplegoldfish.com or call 919.360.4702.
Michael Chapman, SVP Group Planning Director at The Martin Agency, gave this presentation at "Ambidexterity," the VCU Brandcenter's executive education program for account planning on July 16th, 2013 at the VCU Brandcenter in Richmond.
21 Quotes That Will Change the Way You Think About MarketingJay Baer
From the new marketing book from Jay Baer, it's 21 Quotes That Will Change the Way You Think About Marketing, featuring some of the smartest minds in content marketing today.
Employee Comms has often been treated as the poor relation of corporate comms, compared to the more glamorous disciplines of Advertising and PR.
The Rise of the Red Headed Stepchild shows how Employee Comms has the opportunity to grow in today's Creative Economy. But to do so, we must move beyond the world of corporate messaging, annual surveys, and newsletters, to become business partners that drive Talent Management, Innovation and Authentic Advocacy.
42 Useful Digital and Social Media Marketing QuotesAlexandra M. Coțe
Are you in need of some inspirational digital and social media marketing tips and suggestions?
Of course you are! Here are some of the best quotes for your upcoming marketing strategy.
More: https://mktodyssey.wordpress.com/
Women in Tech: How to Build A Human CompanyLuminary Labs
We often think about design in terms of product or service strategy, but what about the design of companies? In the words of Phin Barnes of First Round Capital: “Entrepreneurs are the designers of companies. Great startup CEOs recognize very early that their job is not to build a product, but to build a company — defined by mission, values, and culture.”
Recently, organizations large and small have radically rethought company design by embracing employee-favorable policies such as establishing livable wages, developing creative equity plans, offering paid parental leave policies, and even pulling out of an entire state in protest of discrimination. In addition to sending a strong signal that people come first, these organizations are also making an economic argument to investors that employee-friendly policies pay dividends in reduced turnover and improved business outcome.
In this talk, Sara Holoubek, CEO of Luminary Labs, shares the forces behind this sea change as well as practical examples from companies featured in The Human Company Playbook, including Plated, Etsy, Pinterest, and General Assembly.
Leading Breakthrough Sales Performance: 6 Quick Tips for Every Sales LeaderRyan Estis
Times have changed, and it’s time for sales leaders to take action.
Making basic changes to the way you manage and motivate your team can lead to big results. Sticking with the status quo means getting left behind.
To help you get started, I’m sharing 6 crucial tips for every sales leader.
Gareth Kay, Chief Strategy Officer at Goodby Silverstein & Partners, gave this presentation at "Ambidexterity," the VCU Brandcenter's executive education program for account planning on July 18th, 2013 at the VCU Brandcenter in Richmond.
18 Expert Creative Leaders Share Best Practices for How to Get the Best Out of Your Creative Team.
With the generous support of Workfront, we have attempted to find the answer by posing the following question to 18 seasoned creative professionals:
Consistently and efficiently getting the best work out of your creative team can be tough. How have you created just enough process to enhance both creativity and productivity? Please share a personal story.
In reading the experts’ responses to this question, it’s clear that there are many ways to build and manage creative teams. Striking a balance between process and creativity is essential, and these experts provide valuable insights into ways they define and sustain that balance throughout a creative endeavor.I found their stories fascinating, and I’m sure anyone whose work depends on creative output will appreciate the experiences and wisdom of the creative professionals who have contributed to this e-book.
All the best,
David Rogelberg
What Separates the Best From the Rest: What Makes Great Agencies GreatTim Williams
The truly great agencies share a set of principles and practices that distinguish them from the other 12,000 agencies in America and make them brands in demand.
What’s missing from your experience tech strategy?
The relationship between events and technology is a subject of much debate and experimentation; clients are asking for the latest technology and our industry has a rich heritage when it comes to harnessing new and innovative technologies to create ever more impressive, immersive and interactive experiences.
But we risk using it for its own sake, forgetting that it is great ideas – not great technologies – that engage audiences and deliver effective results for brands. So technology can be a great enabler, but it can’t create a great experience on its own.
For most content marketers, sourcing or creating content is their biggest challenge. In our industry, however, we have always been creating killer content. It’s just that we often haven’t had a strategy to share it or to target it as a marketing tool.
Why the Financial Services need simplicitySiegel+Gale
Customer demand for simplified experiences continues to rise and never more has this been so prevalent in the financial services sector. Hardly surprising considering the complexity of lives today and the sheer volume of critical choices that need to be made on a daily basis.
The most successful brands are wise to the reality that to be loved is not the primary objective. What’s more critical is to be truly essential in the ways that matter most. Defined by knowing how to add value rather than complexity. Respected for delivering simple and straightforward products and services that people actually understand and have need for.
Our EMEA Strategy Director, Liana Dinghile provided insights into the leaders and laggards of the global pack of brands vying for that all-important, but alarmingly elusive, customer favour at the Financial Services Forum Annual Member's Conference. Shedding light on the new disruptors who are rewriting the rules of service delivery and elevating customer expectations to a whole new level by:
- Empowering people
- Reimagining the experience
- Removing friction
In a complex world, #SimplicityPays
The formula to success for digital experiencesSiegel+Gale
In today’s hyper-connected world, finding the right approach to creating digital experiences is no easy feat. It requires balancing customer, partner, and employee needs with brand opportunities and business needs, at all the right touchpoints.
It is more important than ever to align your digital strategy with those age-old, simple questions – the five Ws and the one H. They will increase your potential for happier users and better business outcomes.
So, ask yourself:
Why
Who
Where
What
When
How
42 Reasons NewsCred Employees Love Their JobNewsCred
To celebrate our recent round of funding, we asked our employees to share what makes this place great. Why do we come to work every morning? Why do we spend hours of our day – and, let's face it – the best years of our lives building content marketing software and technology? Here are 42 reasons we love what we do.
Red Goldfish - Motivating Sales and Loyalty Through Shared Passion and PurposeStan Phelps
Red Goldfish is the fifth color in the Goldfish Series of books. It focuses on how purpose is driving loyalty and becoming the ultimate differentiator in business.
Stan Phelps is the founder of PurpleGoldfish.com, a speaking and training consultancy that helps brands obtain customers that are up to four times as valuable as ordinary customers. He’s a contributor to Forbes and the author of Purple Goldfish, Green Goldfish, Golden Goldfish, Blue Goldfish, and Purple Goldfish - Service Edition. He works with senior leaders to focus on meaningful differentiation to win the hearts of both employees and customers. Driven by client objectives and inspired by bold vision, Stan creates custom keynotes, workshops, and programs that are memorable and on brand, inspiring businesses to become REMARK-able by design.
Contact Stan at stan@purplegoldfish.com or call 919.360.4702.
Michael Chapman, SVP Group Planning Director at The Martin Agency, gave this presentation at "Ambidexterity," the VCU Brandcenter's executive education program for account planning on July 16th, 2013 at the VCU Brandcenter in Richmond.
21 Quotes That Will Change the Way You Think About MarketingJay Baer
From the new marketing book from Jay Baer, it's 21 Quotes That Will Change the Way You Think About Marketing, featuring some of the smartest minds in content marketing today.
Employee Comms has often been treated as the poor relation of corporate comms, compared to the more glamorous disciplines of Advertising and PR.
The Rise of the Red Headed Stepchild shows how Employee Comms has the opportunity to grow in today's Creative Economy. But to do so, we must move beyond the world of corporate messaging, annual surveys, and newsletters, to become business partners that drive Talent Management, Innovation and Authentic Advocacy.
42 Useful Digital and Social Media Marketing QuotesAlexandra M. Coțe
Are you in need of some inspirational digital and social media marketing tips and suggestions?
Of course you are! Here are some of the best quotes for your upcoming marketing strategy.
More: https://mktodyssey.wordpress.com/
Women in Tech: How to Build A Human CompanyLuminary Labs
We often think about design in terms of product or service strategy, but what about the design of companies? In the words of Phin Barnes of First Round Capital: “Entrepreneurs are the designers of companies. Great startup CEOs recognize very early that their job is not to build a product, but to build a company — defined by mission, values, and culture.”
Recently, organizations large and small have radically rethought company design by embracing employee-favorable policies such as establishing livable wages, developing creative equity plans, offering paid parental leave policies, and even pulling out of an entire state in protest of discrimination. In addition to sending a strong signal that people come first, these organizations are also making an economic argument to investors that employee-friendly policies pay dividends in reduced turnover and improved business outcome.
In this talk, Sara Holoubek, CEO of Luminary Labs, shares the forces behind this sea change as well as practical examples from companies featured in The Human Company Playbook, including Plated, Etsy, Pinterest, and General Assembly.
Leading Breakthrough Sales Performance: 6 Quick Tips for Every Sales LeaderRyan Estis
Times have changed, and it’s time for sales leaders to take action.
Making basic changes to the way you manage and motivate your team can lead to big results. Sticking with the status quo means getting left behind.
To help you get started, I’m sharing 6 crucial tips for every sales leader.
Gareth Kay, Chief Strategy Officer at Goodby Silverstein & Partners, gave this presentation at "Ambidexterity," the VCU Brandcenter's executive education program for account planning on July 18th, 2013 at the VCU Brandcenter in Richmond.
18 Expert Creative Leaders Share Best Practices for How to Get the Best Out of Your Creative Team.
With the generous support of Workfront, we have attempted to find the answer by posing the following question to 18 seasoned creative professionals:
Consistently and efficiently getting the best work out of your creative team can be tough. How have you created just enough process to enhance both creativity and productivity? Please share a personal story.
In reading the experts’ responses to this question, it’s clear that there are many ways to build and manage creative teams. Striking a balance between process and creativity is essential, and these experts provide valuable insights into ways they define and sustain that balance throughout a creative endeavor.I found their stories fascinating, and I’m sure anyone whose work depends on creative output will appreciate the experiences and wisdom of the creative professionals who have contributed to this e-book.
All the best,
David Rogelberg
What Separates the Best From the Rest: What Makes Great Agencies GreatTim Williams
The truly great agencies share a set of principles and practices that distinguish them from the other 12,000 agencies in America and make them brands in demand.
What’s missing from your experience tech strategy?
The relationship between events and technology is a subject of much debate and experimentation; clients are asking for the latest technology and our industry has a rich heritage when it comes to harnessing new and innovative technologies to create ever more impressive, immersive and interactive experiences.
But we risk using it for its own sake, forgetting that it is great ideas – not great technologies – that engage audiences and deliver effective results for brands. So technology can be a great enabler, but it can’t create a great experience on its own.
For most content marketers, sourcing or creating content is their biggest challenge. In our industry, however, we have always been creating killer content. It’s just that we often haven’t had a strategy to share it or to target it as a marketing tool.
Why the Financial Services need simplicitySiegel+Gale
Customer demand for simplified experiences continues to rise and never more has this been so prevalent in the financial services sector. Hardly surprising considering the complexity of lives today and the sheer volume of critical choices that need to be made on a daily basis.
The most successful brands are wise to the reality that to be loved is not the primary objective. What’s more critical is to be truly essential in the ways that matter most. Defined by knowing how to add value rather than complexity. Respected for delivering simple and straightforward products and services that people actually understand and have need for.
Our EMEA Strategy Director, Liana Dinghile provided insights into the leaders and laggards of the global pack of brands vying for that all-important, but alarmingly elusive, customer favour at the Financial Services Forum Annual Member's Conference. Shedding light on the new disruptors who are rewriting the rules of service delivery and elevating customer expectations to a whole new level by:
- Empowering people
- Reimagining the experience
- Removing friction
In a complex world, #SimplicityPays
19 CMOs/CEOs Reveal Big Changes in B2B MarketingSiegel+Gale
Inspired by our recent B2BNow study, our Global CMO, Margaret Molloy, reached out to marketing executives to learn how the trend in consumerization of B2B has affected their marketing behaviors. See what they had to say.
Naming Architecture: A Blueprint for Portfolio SimplicitySiegel+Gale
Jeff Lapatine (strategy director, brand development) delves into naming and nomenclature architecture, and how by deploying simple, easy to codify concepts, you can unlock the potential of your portfolio through the power of simplicity.
What's in a name? Eight best practices for creating a successful name brandSiegel+Gale
Think about the importance of one right word. Brand names are often just that … one word, like Apple. When it comes to developing brand names, one or two right words count most.
One might think that brand names should come easily. Richard Branson just trusted his instincts when he came up with the Virgin name while drinking with a group of fiends in a pub. But what’s the best way to get the best brand name? And, how do you know it’s the best? Is there some sort of formula for success?
Truth is, creating brand names is more than an art than a science, but there are strategic best practices that a good marketer should follow in order to increase the likelihood of success when creating a new brand name.
A successful brand must create a meaningful brand experience for their customers. Our Global CMO, Margaret Molloy, asked a cross-industry sample of CMOs how they are showing their customers love. See what they said.
Storytelling has been a fundamental method of communication since the era of cave drawings. In your own life, think back to when you were a child: what were your favorite stories? And why do you still remember them? A clear, compelling story allows you to connect with your audiences, influence culture, share your view of the world and build your brand. Is your story propelling your brand forward?
In this presentation, Rolf Wulfsberg, global director of quantitative research at global strategic branding and customer experience firm Siegel+Gale answers the following questions critical to CMOs and brand managers:
- What is fact-based branding?
- What is the compelling truth of your brand(s)?
- How can you predict ROBI in advance of implementation?
- What are warning signs of potentially "bad" research?
Attendees will have exclusive access to new survey data highlighting which types of content are resonating with today’s B2B buyers, as well as delivery formats and tactics that cater to the time-starved, inundated buyer. Data highlights include the new platforms and channels through which buyers are accessing content, as well as the need for segmented content based on preferences and behavior.
The financial services customer experience: Understanding the impact of simpl...Siegel+Gale
Few would argue that customers crave simplicity. But from a business perspective, does it really matter?
+Gain insights into the findings of our Global Brand Simplicity Index — a report that evaluates the simplicity of 400+ global brands, including top national financial services providers
+Learn which interactions matter most and how simplifying the customer experience can create lasting brand relationships
+ Understand how innovative companies have made simplicity pay, and consider how to get started creating simpler, high-impact brand experiences
Siegel+Gale is a global strategic branding firm committed to building world-class brands through elegantly simple, unexpectedly fresh strategies, stories and experiences. We deliver comprehensive services in brand development, simplification, research and digital media. Since our founding by brand sage and simplification pioneer Alan Siegel in 1969, Siegel+Gale's mantra has been "Simple is Smart."
Talent leaders gathered from around the globe to learn and share recruiting best practices. Here are some of the most inspirational stories and soundbites heard at Talent Connect San Francisco and London.
Continue your talent acquisition transformation at Talent Connect 365: http://linkd.in/1z8YEaf
Nina Harding—Corporate Vice President at Microsoft, Americas, Global Partner Solutions, is a luminary adept at transforming challenges into triumphs within the realm of corporate prowess.
Founder,CEO&Managing Director of Entrepreneurship Immersion Program EnterpriseRoshan Dubey
Life is like a dream .Saw big dreams,We will achieve those dreams together.
Roshan Kumar Dubey
Founder,CEO&Managing Director
Entrepreneurship Immersion Program Enterprise
While these big names are continuing to set example for others, there are also some other businesswomen. Insights Success has curated a list of “The 20 Most Successful Businesswoman to Watch, 2019
Achieving Business Excellence (a ChangeThis Manifesto by John Spence)Samuli Pahkala
"There is no single strategy that will carry your company forever—just ask my buddy Tom Peters, who wrote the fantastic book In Search of Excellence back in 1982, only to watch more than half of the companies he highlighted go out of business! Markets shift, consumer preferences change, new competitors appear, technology advances—and so must you. Even though I can recommend which of today’s popular strategies I believe deserve your attention, there is no guarantee that these same strategies will still be as relevant in 20 years. I think they will, but no one can see that far ahead.
With all of that said, [these] are the six strategies on which all the great companies I studied were relentlessly focused."
10 Most Common Myths about EntrepreneushipMara Mentor
Every entrepreneur needs to be true and honest about their startup route, their skills and ability, as well as their strengths and weaknesses.
Entrepreneurs are known to be risk takers, but for the average entrepreneur themselves, they believe non-entrepreneurs are the most risk-aversive people. According to them the safest path is to take control of their own lives, to construct their own world, and not be dependent on anyone. There is something about their stories which makes people uncomfortable.
An economy that supports entrepreneurship, weakens the profession by wrapping it in destructive myths. A great number of social and cultural myths have been formed around the idea of what it really takes to be an entrepreneur.
Top 10 Inspiring Women Leaders To Watch In 2022 April2022.pdfinsightssuccess2
In this edition of our business magazine, "Top 10 Inspiring Women Leaders To Watch In April 2022" that are helping women empowerment.
Read More: https://www.insightssuccess.com/top-10-inspiring-women-leaders-to-watch-in-2022-volume-1-april2022/
We all know the importance of content these days and most of us are embracing it with gusto. But how effective are we being in terms of inspiring and persuading our customers? This presentation explores this challenge and demonstrates how, by understanding what appeals to and motivates people in a digital context, you can improve the effectiveness of the communication you’re putting out there.
Irena Markovic, the CEO of Lifestyle Properties, is delighted to grace the cover of the renowned World’s Leaders Magazine as one of the World's Most Exemplary Female Leaders to Follow in 2023
Developing a Coherent Social Strategy for Enterprise InnovationMindjet
In this presentation from Altimeter's Charlene Li and Mindjet's Milind Pansare, you'll learn how to develop a coherent social business strategy that supports enterprise innovation initiatives.
The term 'differentiate or die' is obsolete. Why? Because there's too much choice and not enough differentiation to go round. That's why marketers today need to stop trying to convince us they're different but instead should focus on activity that's
In today's competitive employment environment, it's more important than ever to understand and be able to articulate your value in the marketplace. Developing a Personal Brand statement, maximizing the use of social media to communicate and share your brand and identifying activities that allow your brand to shine are critical components of effective Personal Branding.
Managing the hospital in-patient experience | Understanding where to investSiegel+Gale
Few would argue the importance of delivering a quality patient experience, but how do you determine where improvements would have the greatest impact?
Siegel+Gale's Rolf Wulfsberg, PhD, Global Director of Quantitative Insights, shares a unique analysis of patient experience data from a national study of hospital patients.
+ Gain insights into the findings of our recent PinPoint™ study that examined the experiences of 500 hospital patients nationally
+ Learn how it is possible to segregate the impact of different touch points on the overall patient experience
+ See patient experience strategy maps that help inform investment decisions
+ Understand how the drivers of patient acquisition differ from the drivers of retention (e.g., word of mouth recommendations to others)
+ Learn some specific steps that can be taken to improve the hospital experience
Siegel+Gale is a global strategic branding firm committed to building world-class brands through elegantly simple, unexpectedly fresh strategies, stories and experiences. We deliver comprehensive services in brand development, simplification, research and digital media. Since our founding by brand sage and simplification pioneer Alan Siegel in 1969, Siegel+Gale's mantra has been "Simple is Smart."
NETGEAR Reconnects
A champion fights to stand out
NETGEAR, a global provider of wireless networking products for the home and small and medium business—and one of the most competitively spirited companies in its space—was searching for a way to articulate its brand reputation that fully reflected its top-tier success.
Despite recent surges in sales and considerable strength in retail, the company’s brand meaning was lagging in commercial and service-provider markets. NETGEAR needed to stand up and stand out in a marketplace where most contenders look the same. But its messaging was muddled. No longer just a “router” company, NETGEAR’s product mix had grown to include complete networking solutions that not only create a network, but also let you do more with it. It was a transformation that called out for a common brand across the company and a unifying message that would build on NETGEAR’s retail strength, transcend audiences and lift the company to even greater heights.
A redefining connection
Qualitative and quantitative research conducted by Siegel+Gale highlighted the opportunity to bring simplicity to the forefront. Combined with an increased focus on people, it would help differentiate the brand across audiences.
In the most practical terms, simplicity and ease of use had always defined NETGEAR’s brand and competitive edge in the retail space. Now it was time to redefine connectivity in a way that moved beyond routers to solutions that take advantage of the network for both home and office.
NETGEAR would become the “champion of connectivity.”
Building on that strength, Siegel+Gale developed a people-focused purpose that made every employee a champion furthering that cause.
To express the brand’s new direction, we optimized the existing NETGEAR logo and developed an adaptive and robust visual design system with a faceted graphic motif as the centerpiece. By introducing a tiered color palette and photographic categories, we were able to tailor communications to key customer segments and help NETGEAR gain more ground in the business networking space.
To launch the brand internally, we conducted training workshops, drafted extensive design guidelines, created a variety of templates for print use, as well as on-screen applications, and rolled out an environmental signage system to offices worldwide.
We also prepared NETGEAR for the future, re-imagining the customer experience based on the new brand strategy and developing customer journey maps to illustrate the experience and prioritize initiatives to ensure that NETGEAR continues to fulfill its brand promise.
The health insurance customer experience - Understanding the impact of simpli...Siegel+Gale
Few would argue that customers crave simplicity.But from a business perspective, does it really matter?
Siegel+Gale demonstrate the role of simplicity in creating positive customer interactions that build customer loyalty and ultimately increase revenue.
+ Gain insights into the findings of our Global Brand Simplicity Index - a report that evaluates the simplicity of 400+ global brands, including top national healthcare insurers
+Learn how your priorities stack up against the latest PinPoint report - a survey of 1,000+ health insurance customers on which brand experiences have the greatest impact
+ Understand how innovative companies have made simplicity pay, and consider how to get started creating simpler, high-impact brand experiences
Siegel+Gale is a global strategic branding firm committed to building world-class brands through elegantly simple, unexpectedly fresh strategies, stories and experiences. We deliver comprehensive services in brand development, simplification, research and digital media. Since our founding by brand sage and simplification pioneer Alan Siegel in 1969, Siegel+Gale's mantra has been "Simple is Smart."
Breakthrough Simplicity: Transforming the Customer Experience - Siegel+Gale a...Siegel+Gale
"Breakthrough Simplicity: Transforming the Customer Experience" covers how companies are breaking through marketplace clutter by simplifying frequently overlooked customer touch points.
Best Practices in Improving Customer Experience by Focusing on Overlooked Tou...Siegel+Gale
Siegel+Gale's Executive Director of Simplification Irene Etzkorn presented "Best Practices in Improving Customer Experience by Focusing on Overlooked Touchpoints." In this session, attendees learned how simplifying the interaction between customer and company can improve the customer experience.
Social media can help companies deliver a customer service experience that aligns with customer expectations, resulting in a more loyal customer base and a larger wallet share. However, the value of these social technologies can’t be realized by just bolting them onto a suboptimal contact center. In this presentation, the presenters share tangible outcomes derived from cutting through the volume and complexity of information to understand what really matters in customer engagement.
Siegel+Gale's Global Director of Research Insights Lisa Bertelsen and Global Director of Naming Nik Contis co-presented the session "What’s In a Name? Unlocking powerful brand names through market research" at MRA 2012 Annual Conference and Expo. The session looked at naming from the perspective of a market researcher and seasoned "namer," offering guidance on name evaluation and research design.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Checkout Abandonment - CRO School by Mailmodosaba771143
Fear of abandonment’ means a whole different thing in eCommerce.
Because the loss is tangible. And felt right in your pocket.
But that also means there are real things you could fix.
One of the final stages of shopping abandonment occurs is the checkout page.
Which means it impacts your bottom line directly.
So here’s a rundown of:
→ Reasons shoppers abandon the checkout process
→ How other brands cope with these issues
→ Actionables to fix your checkout flow
Do it right, and you’ll feel the change in your revenue.
This is a part of our CRO School series - to help you fix the revenue leaks in your eCommerce store.
Sign up for CRO School and get these insights right in your inbox
(Visit the link to enroll ->https://www.mailmodo.com/cro-school/?utm_source=cro-school&utm_medium=slideshare )
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Elevate your trade show game with our comprehensive guide on creating an interactive booth that captures attention and drives engagement! In this presentation, Blue Atlas Marketing shares practical tips and creative strategies to transform your trade show presence. Learn how to use digital displays, interactive demos, and engaging activities to attract visitors and make lasting impressions. Whether you're a trade show veteran or a newcomer, these insights will help you stand out from the crowd and maximize your event success. Dive into our slides to discover how to turn your booth into a dynamic and interactive experience!
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Google Ads Vs Social Media Ads-A comparative analysisakashrawdot
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
[Google March 2024 Update] How To Thrive: Content, Link Building & SEOSearch Engine Journal
March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results.
How did your website fare?
Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape.
You’ll learn:
- How to create content that is valuable to users (not just search engines) using E-E-A-T.
- How to build links that can boost rankings and withstand algorithm updates.
- Best practices for content creation and link building so you can thrive during algorithm updates.
With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility.
Using real-life case studies, we’ll also show you the effectiveness of manual link building techniques and person-first content strategies.
Whether you're a seasoned SEO professional, a budding content creator, or anyone in between, this webinar will help you weather the changes in Google's algorithms and capitalize on them for sustained success.
Check out this webinar and unlock the secrets to thriving in the new Google era.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...Martal Group
Learn how your business's online presence affects outbound lead generation and what you can do to improve it with a complimentary 13-Point Trust Element Assessment.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Search Engine Optimization Strategies for Local Businesses.pdfseodigitalbraino
Maximize your online presence and drive growth with Digital Braino, your go-to for digital marketing services in Indore. Our expert team specializes in a wide range of services including SEO, social media marketing, content creation, and online advertising. With our innovative strategies and client-focused approach, we help businesses enhance their online presence and achieve their marketing objectives. Let Digital Braino propel your business to new heights.
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Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
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5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
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With Regards
Gokila digital marketer
Coimbatore
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
2. The 2015 international Women’s Day
theme is “make it happen.”
+ Some of the top female
marketing and business leaders
from across U.S., India, China,
Spain, England, and Ireland weighed
in on how they make it happen.
Margaret Molloy
Global CMO
Siegel+Gale
@MargaretMolloy
3. Put the Customer at the
Center
“At HP our tagline is “make it matter,”
which is about enabling our customers
to do the things that matter to them.
We put the customer at the center of
what we do, be it storytelling in our
customer experience centers, user
centric digital experience design and
social engagement—they’re at the core
of what we do.”
Susan Popper
SVP Experience Marketing
Hewlett-Packard
4. Stay Ahead of the Pack
“Inspire a shared vision and clear
strategy for growth. Keep a close eye on
the rear view mirror and cultivate a
business environment that empowers
teams to innovate. Ask the right
questions, and have the confidence to
make decisions around what not do to,
as much as around what to do to gain
market share.”
Alison Metcalfe
Executive Vice President,
United States & Canada
Tourism Ireland
@metcalfealison1
5. Kelly Liang
Senior Vice President of
Business Development
SmartThings
Build Relationships
“To “make it happen” at work, I force
tradeoffs and do not try to do everything,
but rather focus on flawless execution of the
highest priorities. I obsess about the people
in my organization and make sure to reward,
recognize, and retain talent. Lastly, ensuring
alignment and transparency are key
ingredients to building strong working
relationships with internal stakeholders as
well as external partners.”
6. Seek to Understand
“This year, we are “making it happen”
by focusing our international marketing
and business development activities
around two themes, smart cities and
the connected consumer. These
themes draw on a combination of
Osborne Clarke’s in-depth
understanding of our clients’ industries
and our legal expertise.”
Fiona Sigee
Business Development Director
Osborne Clark
7. Niamh Bushnell
Dublin Commissioner for
Startups
@NiamhBushnell
Seek to Understand
“This year, we are “making it happen” by
focusing our international marketing and
business development activities around two
themes, smart cities and the connected
consumer. These themes draw on a
combination of Osborne Clarke’s in-depth
understanding of our clients’ industries and
our legal expertise.”
8. Embrace Simplicity
“We recently launched our new
branding, with simplexity as the
brand idea behind everything we
do. I am making simplexity
happen at Panda Security by
leading several cross-functional
volunteer groups who work
together to innovate by
simplifying.”
Paula Quiros
Marketing/PR Director
Panda Security
@pquiros
9. Be Forthright With Your
Opinions
“I am making it happen by being
authentic. I get things done by
sharing what I really think and
inviting others to do the same.
Whether I agree with an idea or not,
my experience in doing so builds
trust. When people know where you
stand you make progress faster and
develop stronger relationships.”
Elizabeth “Beezer” Clarkson
Managing Director
Sapphire Ventures
@Beezer232
10. Never Give Up
“Belief in yourself, persistence
and resilience is what is needed to
make it happen—never give up. At
Time Inc. India we are making it
happen for women by ensuring
that International Woman’s Day is
not just one day a year. We
encourage women at all levels to
take risks and fail forward.”
Sejal Shah Gulati
President & Managing Director
Time Inc. India
@SejalShahGulati
11. Avoid Distractions
“In a world where consumers and
business landscapes are changing so
rapidly, we are staying laser focused
on what will have the greatest impact
for our consumers, clients and our
organization. Distractions and
multiple priorities are the new
normal—focus and clarity on
delivering critical initiatives with
excellence makes all the difference.”
Marla Thompson
SVP, U.S. Strategy
Catalina
12. Believe in Yourself
“For me, “making it happen” starts
with believing you can do it, even if
you've never done it before and
being perseverant. My first
assignment at the China
Investment Corporation was
responsibility for private equity
funds in Europe, a market I had
never covered before. With self-
belief and hard work, I did it.
Women are often told what they
can't do, sometimes by
themselves. You have to get rid of
those self limiting thoughts in
order to make it happen.”
Olivia Ouyang
Managing Director
China Investment Corporation
13. Focus on Execution
“I work at a large media company and I
have often heard of good ideas/projects
being dismissed because they "won't
move the needle”. I believe that a good
idea, even if modest in size, combined
with great execution is always worth
doing if it advances an operational
strategy. Very few individual
ideas/projects/deals will "move the
needle" for a large corporation, but the
cumulative impact of many well
executed projects can be surprisingly
meaningful and achieve real strategic
and financial impact.”
Rachel Lam
SVP & Group Managing Director
TW Investments at Time Warner
Inc.
14. Build Relationships
“I'm making it happen by getting
up from my desk and talking to
people—building relationships
rather than writing emails. Before
I type any email, I have resolved
to ask myself, can this be done
better in person? It's shocking
how such a practice can make
things happen more quickly with
fewer misunderstandings.”
Christine Burke
Director, Runner Products
New York Road Runners
15. Use Your Strengths
“Everyone has strengths and
weaknesses, and the trick to
"making it happen" is to use
your strengths when
approaching an opportunity or
challenge. Good things happen
when you leverage the different
strengths (super powers) of
people in an organization.
Diversity is key to making really
meaningful things happen.”
Heather McGlinn Hansma
Head of Strategy Development and
Planning
Wells Fargo Virtual (Digital and
Contact Center) Channels
16. Cultivate Talent
“Women in leadership have an
obligation to develop business
models where everyone can
prosper—particularly the female
millennial. When talent rises to
top everyone wins. The
opportunity for young women
today in Irish business is
immense.”
Marie O’Connor
Partner
PwC, Ireland
@mocireland
17. Live your Brand
“Everything we do at Jive is
based on our own software,
resulting in an open,
transparent and honest culture.
We live Jive everyday. I’m
proud that we “make it happen”
for employees by listening,
acting on feedback and
consistently being a top-rated
place to work.”
Elisa Steele
CEO & President
Jive Software
@elisasteele
18. Focus on Talent
"We are “making it happen”
by hiring and nurturing the
strongest team and talent
possible, ensuring they have
all the resources and
support from me and the
organization to make it
happen."
Michele Law
Chief Revenue Officer
Castlight Health
19. Be Courageous
“I think female leaders that are
“making it happen” do it best
with courage. It takes more
courage to be innovative and
curious than to stay on the
same trusted path. It takes
courage to deliver long-term
value for customers when we
live an immediate result
oriented world.”
Terri Funk Graham
Board Director
Sprouts Farmers Market
@Tfggraham
20. Be a role model
“I strive to make it happen by
being the best professional I
can be. For me it’s about aiming
for excellence and seeing that
example as the precedent and
expectation for female
accomplishment.”
Margaret Molloy
Global CMO
Siegel+Gale
@MargaretMolloy
21. www.siegelgale.com
Thanks to these women executives.
I’d love to hear how you are making it happen
at your organization.
Tweet me @MargaretMolloy
Siegel+Gale is the simplicity company. We
are a global strategic branding, design and
experience firm.