thunder::tech - Marketing Trends event

thunder::tech's second annual Marketing Trends event reviews our predictions for 2012 marketing trends.

Business Technology

2012 Marketing
Trends Event
November 15, 2011

The Mobile Life Recap

• Mobile is everywhere and can permeate your
business model at various levels
• Make your content mobile optimized—your
audience will appreciate it
• No one is an expert, so don’t be afraid to
jump in—do your homework and don’t be
afraid to try and succeed

Maximize Opportunity

Maximize opportunities at trade shows by:
• Announcing new products and sharing
updates via social media
• Keeping tabs on your potential partners online
and looking for opportunities to meet directly
• Reporting on industry news FIRST and
providing your expert analysis on these
updates

What Makes Good Content

• Strong calls to action
• Content is fascinating and unique
• Optimized for search engines
• Content is shareable

Embracing Content Strategy Recap

• Solid content is more important than ever
• Successful content combines efficiency,
consistency & frequency
• Strong content speaks to your goals, offers
solutions, fascinates and is easily
found/shared

Calling for Measurement Recap

• Customize the metrics that are most
important to your organization
• Listen to the data you’ve collected
• Take action based on results

Thanks and we’ll catch you on the flippity-flop

According to the 2015 B2B Content Marketing Report, 9 out of 10 marketers have a content marketing strategy. And with content-driven tactics saving an average of 13% in overall cost-per-lead, it’s no surprise that in 2015, 70% of marketing teams are producing and spending more on content than ever... Meanwhile, direct sales teams have bought in, closing more and more business with these content-generated (and qualified) leads. But can content marketing work in an indirect sales environment? It sure can. Join us on Wednesday, September 23, 2015 at 10 am Pacific for a 30-minute webinar where you’ll learn how to apply your content marketing strategies to your indirect sales channels.

How Big Data + Big Advocacy Can Steer Marketing Decisions

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Best practices for using customer-generated content - DCMS, 2/12/16

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The Organic Approach: Powering Product Discovery and Creating Content That Co...

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When thinking about driving revenue from Instagram, the mind often jumps to paid campaigns. But brands that aren’t harnessing the potential that organic initiatives have to produce ROI on Instagram, are missing a huge opportunity to connect with and convert their audience. Learn about the formats, technologies, and strategies that can help brands to leverage the channel in the right ways to produce meaningful, monetary results.

Shut Up and Let Your Customers Do Your Marketing for You

Influitive

Interactive infographics are the most popular type of interactive content, so let us teach you everything you need to know! Watch and learn: How to identify good starter static content perfect for an interactive infographic; Industry best practices for structuring and organizing content for interactivity; Steps to get started and selecting one of our Quick Start templates; Snapshot of success stories and customer results; And more!

Aatif Awan, Head of Growth LinkedIn - Growth Hacking is Dead. Long Live Growth.

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This seminar was presented at the 2015 International Builders Show (IBS) by Meredith Oliver of Creating WOW and Kristi Allen of McArthur Homes. Seminar Description: Content marketing is a long term strategy that includes developing original, relevant content for your website visitors. With constant updates to Google's search algorithms, the best way to drive traffic and improve search rankings is with content marketing. This session will teach you how to develop and execute a content marketing strategy on your website and social media sites, and how to leverage content you already have and create new content. You'll also gain insight into what content creation should be outsourced and what should be created internally.

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Marketing Roi or Marketing Waste? | Veelo

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“We have lots of marketing content, but I don’t know what is being used and what isn’t.” “How do I prove the value and ROI of our marketing content to our CFO?” “Sales content isn’t always using the approved messaging and branding.” Sound familiar? This presentation provides an overview of achieving and proving marketing ROI. You will learn: • How to create content that is valued and used by sales • How to ensure messaging and branding consistency • How to implement tools and processes to track content usage

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How to Develop Your Mobile Strategy

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Generate UK Digital Marketing Strategy seminar 2012Teresa Jones

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What's hot

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In this presentation, Silverpop highlights several steps marketers should be taking in order to ensure engagement levels and the bottom line continue to rise, including the following: Connecting revenue to the specific marketing channels and campaigns driving it Integrating digital marketing and ecommerce systems Developing campaigns targeted at crucial points in the buyer journey, such as first purchase, repeat customer and win back Measuring and tracking customer engagement levels in order to target communications and understand resulting impact on engagement

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Content is much more than just static website copy - it's articles, blog posts, comments, video, audio, images and infographics. Content created to fuel a personalized experience represents only one aspect of an overall view of the customer. It's imperative for marketers to resonate with their target demographics by creating relevant content to help build relationships with existing and potential customers. Creating a strategy for what content type to use where will help you personalize and enrich a user's digital experience. In this slideshare, we walk you through some key content strategies, best practices and ways to create great content to keep your users coming back. We also discuss how tools like Sitecore can help drive the personalized digital experience.

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How To Plan And Build A Successful Content Marketing Strategy

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http://www.b2bmarketinginsider.com/content-marketing/plan-build-successful-content-marketing-strategy -- Did you know that every day on the internet: There are 4.75 Billion pieces of content shared There are 1.8 Billion photos uploaded There are 700 Million Snapchats There are 500 Million tweets Marketing, as we know it, is being transformed right in front of our eyes. More and more messages are being promoted every day, on more channels, and as a result, consumers are learning to simply tune out the noise. Because of this, brands must leverage content marketing to deliver the useful information necessary to educate and build trust with their audiences. But they often fail to document what they are trying to achieve, how they will get it done, and what measures will prove success. Yesterday I presented to more than 600 attendees of the NewsCred #ThinkContent Webinar: "How To Plan And Build A Successful Content Marketing Strategy." I presented: The key factors for content marketing success The core components of a content marketing strategy I answered the main questions of how to build a solid content marketing strategy I shared my secret that effective content marketing was relatively simple: "The buyer journey is nothing more than a series of questions that must be answered." ~ IDC I shared the Content Marketing Institute's more formal definition of content marketing: “Content marketing is the marketing and business process for creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.” ~ Content Marketing Institute And I shared the rallying cry for why we need to change: "We have to stop interrupting what people are interested in, and be what people are interested in." ~ Craig Davis (former Chief Creative Office - J. Walter Thompson) Backed by research and our own customer engagements, I covered The 6 factors to content marketing success: Document content strategy Have someone in charge of content Consistently publish quality content Map content to buyer journey Balance Paid, Owned, Earned Media Track Content Marketing ROI I provided an example and a template for anyone to develop: Your Content Marketing Mission Statement Become a destination for [target audience] interested in [topics]. To help them [customer value]. This will help us [your content marketing goals] Earn your audience’s attention vs. just buying it Reach, engage and convert NEW buyers AmEx Open Forum Example: Help Small Businesses Do More Business. To become the largest source of inbound leads. I provided spreadsheets to help anyone conduct a content audit and measure their content marketing results:

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