The document discusses the history and present state of gamification. It notes that the author invented the term "gamification" in 2003. It then discusses early gamification startups and lessons from the games industry. Finally, it outlines the author's definition of gamification as "building easy-to-use social action platforms" and discusses some modern examples of successful gamification platforms.

1. Gamification
Past and Present
Nick Pelling
nickpelling@nickpelling.com

2. Part 1:
Gamification
Past
Part 2:
Gamification
Present

3. 2003: I invented “gamification”

4. Something Really Big…

5. It’s a Revolution, Baby!

6. Gamification Startup #1

7. Tip: never use slides like this…

8. Games industry lessons to learn
1. Immersive interface design
2. Digital content platforms
1. Immersive interface design
2. Digital content platforms
1. Immersive interface design
2. Digital content platforms

9. And the winner is…

10. And in 2006…

11. Enough Ancient History!

12. Gamification, 2014-style

13. The Art of Persuasion…?

14. Gartner says…

15. My definitions of “gamification”
“Exploring the fuzzy social interface
between psychology and programming.”
“Building software to encourage people
to act in constructive social ways.”

16. My Gamification Heroes: #1
$1bn+ pledged to
60,000+ funded creative projects
$1bn+ pledged to
60,000+ funded creative projects

17. My Gamification Heroes: #2
$100m committed to
1000+ startups

18. My Gamification Heroes: #3
11 billion orders / year
230 million users

19. Gamification 2014, in short…
“Building easy-to-use
social action platforms.”

20. Who could manage that?

21. The End!
Any questions?
Nick Pelling
nickpelling@nickpelling.com