MAPCASE is a company founded in 2011 that uses location-based games and engagement to motivate people to be more active and open opportunities for advertisers. They have received funding and awards from incubators like EXIST and the European Space Agency. MAPCASE believes traditional advertising is inefficient and that mobile devices are key access points to users. They use gamification, social media, and location-based marketing to boost branding, engagement, loyalty, and conversions for their clients.