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GWC14: Carlos Guardiola - "Who gamifies the gamificators?
Medianet Software is an IT company that has been experimenting with gamification internally since 2012. They have run several gamification campaigns with their employees to learn how to best apply gamification principles and increase employee engagement. Some of their key lessons learned include not wasting time trying to engage everyone, respecting employee status and decision making, and ensuring objectives, metrics, and budgets are in place for any gamification initiative. Their internal gamification platform called Maiap allows employees to earn points, badges, and purchase items by participating in projects and skills endorsements.
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GWC14: Carlos Guardiola - "Who gamifies the gamificators?
- 1. WHO GAMIFIES THEGAMIFICATORS?
- 2. HELLO, MY NAMEIS CARLOS GUARDIOLA. I’M CHIEF INNOVATION OFFICER AT MEDIANET SOFTWARE WE ARE AN ITC COMPANY FOUNDED IN 1995, NOWADAYS PRESENT IN SPAIN, USA AND MEXICO WE ARE 200 TALENTECH PEOPE, WITH COMMON LOVE FOR QUALITY AND INNOVATION
- 3. OUR FIRST CONTACTWITH GAMIFICATION WAS IN JANUARY 2012, WHEN WE STARTED THE DEVELOPMENT OF BBVA GAME’S ARCHITECTURE Gamification: A Growing Business to Invigorate Stale Websites (Businessweek) Gartner Predicts +70% of Global 2000 Organisations will have at least one Gamified Application by 2014 MediaNet Software starts working in Gamification
- 4. IN MAY 2012WE CREATED A PROJECT WITH THE CODE NAME ‘MNSGAME’ WITH A ROADMAP TO LEARN ABOUT GAMIFICATION AND HOW TO APPLY IT IN OUR COMPANY
- 5. IN SUMMER 2012WE LAUNCHED ‘TOP SECRET’ A ROLE PLAY CAMPAIGN TO TEST OUR COLLEAGUES’ INCLINATION IN GAMING
- 6. LESSON WE LEARNED DON’T WASTEYOUR ENERGY TRYING TO ENGAGE EVERYBODY. THERE’S THIS KIND OF PEOPLE WHO LIKE TO BE ANGRY. GET USED TO IT
- 7. LESSON WE LEARNED 15% 85% Engaged inemail & twitter Ignored the campaign INTERNAL GAMIFICATION IS LIKE ANY OTHER KIND OF ONLINE BUSINESS. IT REQUIRES MASTERING THE CONVERSION FUNNEL
- 8. AS A RESULTOF OUR FIRST GAMIFICATION CAMPAIGN, WE REALISED OUR NEED FOR TOOLS DURING 2013 OUR MOBILE DEPT. DEVELOPED MAIAP* BUILT AS AN IOS + ANDROID APP, BACKED IN GOOGLE APP ENGINE, MAIAP IS THE HEART OF OUR ENTERPRISE SOCIAL NETWORK *MOBILE APP FOR INSTANT ACCESS TO PEOPLE
- 9. IN SUMMER 2013WE WERE READY FOR THE SECOND PHASE OF OUR PROJECT, INCLUDING THE FOLLOWING DEFINITION OF OBJECTIVES SKILLS & ENDORSEMENT ONLINE MARKETING SEARCHING FOR TALENT LEARNING & TEACHING NEW BUSINESS
- 10. MEANWHILE, WE GAMIFIEDOUR BUDGET FOR INNOVATION: AS INTRAPRENEURS, WE DID ELEVATOR PITCHES OF OUR PROPOSALS
- 11. LESSON WE LEARNED BEWARE OFPEOPLE WHO KNOW THE RULES OF THE GAME, AS THEY’LL TRY TO BREAK THEM - AS I DID J
- 12. #MNSHUNT WAS ASHORT CAMPAIGN TO TEST OUR NEW SITE. INSPIRED IN 1996 ‘ALIENS’, WE SPENT 5 DAYS HUNTING BUGS
- 13. 179% 12:02’ 250% 287 31 2772 7 LESSON WE LEARNED INTERNAL GAMIFICATIONIS LIKE ANY OTHER KIND OF ONLINE BUSINESS. IT REQUIRES OBJECTIVES, KPIs AND PERFORMANCE MONITORING10,95
- 14. LESSON WE LEARNED ‘ALIEN WHO?’ MAYBEYOUR COLLEAGUES DON’T SHARE YOUR SAME CULTURAL REFERENCES IN A GLOBALIZED COMPANY
- 15. WE STAMP BUTTONBADGES TO RECOGNIZE THE MORE COMPROMISED PEOPLE WITHIN OUR STAFF, OR THOSE WHO RULE OUR BLOG…
- 16. LESSON WE LEARNED R-E-S-P-E-C-T STATUS WITHINA HIGH QUALIFIED TEAM IS ONE OF THE GREATEST MOTIVATORS
- 17. RECENTLY WE LAUNCHED#FLOWERPOWER, A GAMIFICATION CAMPAIGN WHERE WE SUGGEST HOW WE’D LIKE OUR WORKPLACE TO BE
- 18. LESSON WE LEARNED PEOPLE ENGAGEWHEN THEY FEEL THEY CAN MAKE DECISIONS 28%62% 9% 76 3* *Only 3 proposal of retro arcade machines, including our CEO’s
- 19. SINCE JANUARY 2014MAIAP INCLUDES THE BASIC ELEMENTS FOR GAMIFICATION: POINTS, BADGES, A GLOBAL + SOCIAL RANKING, AND NOTIFICATIONS USING JIRA PROJECT TRACKER, OUR GAMERS CAN PURCHASE ITEMS WITH THEIR POINTS NEXUS 5 IS THE BEST-SELLING ITEM IN OUR CATALOGUE J
- 20. LESSON WE LEARNED GAMIFICATION ISLIKE ANY OTHER INVESTMENT: IT NEEDS BUDGET AND ROI. DON’T FORGET REAL-WORLD REWARDS IN YOUR BUDGET
- 21. ‘MAIAP: THE GATHERING’IS OUR LATEST CAMPAIGN. AS IN A RPG, PEOPLE DEFINE THEIR SKILLS, THAT THEIR COLLEAGUES CAN ENDORSE PEOPLE CAN ASK FOR AN ENDORSEMENT, AND MAIAP RANDOMLY SUGGEST NEW ENDORSEMENTS (LIKE LINKEDIN) SKILLS & ENDORSEMENTS ALLOW PEOPLE TO FIGHT PROJECTS OF DIFFERENT LEVELS
- 22. CREATE THE BEST TEAMTO SUCCEED IN EACH PROJECT IDENTIFY PEOPLE’S INTERESTS TO OFFER THEM NEW ASSIGNMENTS LEARN ABOUT WHAT WE’RE DOING
- 23. IN MEDIANET SOFTWAREWE USE THREE KIND OF MOTIVATORS 1 INCENTIVES TO ENCOURAGE DESIRED BEHAVIOURS 2 MONEYFICATION TO STRENGHTHEN THE VALUE & DUTIES OF EACH JOB DEFINITION 3 GAMIFICATION TO ENGAGE PEOPLE IN TASKS CONSIDERED OUT OF THEIR JOB
- 24. INTERNAL GAMIFICATION ISLIKE ANY OTHER INVESTMENT 1 OBJECTIVES WHY ARE YOU DOING IT? 2 RESOURCES WHAT DO YOU NEED TO DO IT? 3 KPIs HOW DO YOU KNOW IF YOU ARE GOING TO WIN OR LOSE? 4 ROI IS THIS AN EFFICIENT INVESTMENT?
- 25. LESSON WE LEARNED MAYBE NOONE LIKES TO BE ALWAYS ANGRY. IT’S JUST A MATTER OF FINDING THE GAME THEY LIKE. WE ARE LOOKING FOR IT J
- 26.
- 27. Altavista Business Center Av Universidad 1134 1º Col. Xoco Del. Benito Juárez, 03330 www.medianetsoAware.com Telf.:+34 917 680 440 Fax:+34 917 680 441 Avenida del Llano Castellano, 13 5º 28034 Madrid www.medianetsoftware.com @medianet La Regenta 13, bajo 33006 Oviedo MADRID OVIEDO MEXICO DF 2828 Coral Way, 33145 Coral Gables, FL USA