The document discusses how Zoopla uses gamification and an engagement platform called "Property Power 100" to keep customers engaged with their brand through weekly performance tracking and individual scores. This orbit strategy is said to attract and keep customers engaged with the brand beyond just purchases, making future purchases easier.

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Orbitstrategy
How Zoopla uses gamification for pull marketing

2. GAMIFICATION WORLD CONGRESS 2014
Top brands pull their
customers into orbit

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Orbit strategy is a gravitational field that
attracts customers into orbit around their
brand.

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Keeping customers in orbit makes it easy for
them to purchase

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For an orbit strategy you need an
engagementplatformto:
“engage
customers
outside
the
purchase
process
and
deliver
value
beyond
the
products
being
sold.”
Mark
Bonchek

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Zoopla Property Power 100

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Weekly repeat engagement

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Individual performance tracking

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Q&A
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– @tobyberesford