This document discusses strategies for effective off-page optimization and link building. It emphasizes that links represent votes that require time and effort to earn through persuasive communication. The document stresses having a well-organized workflow to reduce costs and get a positive return on investment from link building activities.

1. SAScon Linking Building secrets – Getting the most out of your off-page optimisation.

2. Workflow in link building

3. Links are votes

4. Best votes take time and effort to win

5. Winning votes is a persuasion / communication process

6. Workflow is key

7. Workforce

8. Organise it

9. Reduce costs

10. Get positive ROI