Getting reports and websites to the top of search engines
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The document discusses best practices for optimizing search engine rankings for reports and websites. It recommends including descriptive titles, metadata tags, hyperlinks, and external backlinks to help search engines understand and index content. Following these practices, such as adding a descriptive title and metadata to both a PDF report and its webpage, can significantly increase search ranking.
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Getting reports and websites to the top of search engines
- 1. Getting your reports and website to the top of search engines Susan Anderson e-Cocreate Solutions July 2007
- 5. Step 1: Title your report to be found
- 6. Step 2: Include metadata in your PDF report properties
- 7. Step 3: Include metadata in your report’s webpage
- 8. Case Study
- 10. Title added to PDF properties Title is essential
- 11. Adding title to PDF metadata gives a 4 th page ranking
- 12. Webpage title added, gives a 2 nd page ranking After adding new web page title: “ Wait Times Report 2006”
- 14. 4 Steps to getting your information to the top of search engines
- 19. Questions: Susan Anderson sanderson@e-cocreate.com
Editor's Notes
- Commitment between Program areas, web and pubs Algorithms are filtering and evolving
- How would a potential client search for your report Step 1: Title of your report Critical first step to ensuring top placement Title your report for how users would search Back to basics What would a potential client/reader type into Google to find your report Think and title from a customer’s perspective Guaranteed low ranking “ Promotional” or “marketing-lingo” titles Long, involved titles Complex titles written in obscure foreign languages 374 health and information related sites linking to CIHI’s site Metadata includes: title, keywords, description
- 2 nd page ranking
- Quantity and type of “in-bound links” Number of external sources pointing to your document/site Links from important and relevant sites Encourage this but don’t get too many too fast Words used for the in-bound links Use targeted phrases in links Important, high-quality sites receive a higher PageRank, which Google remembers each time it conducts a search