Twitter Strategies
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Twitter can be your best friend: it can bring amazing results, help you connect with your audience and drive awareness for your cause. However, without a proper strategy in place, it can be challenging to post valuable content that engages your audience, increases your following and works towards meeting your goals and objectives. It can seem daunting, but all is not lost. There are some easy steps and strategies that will help make engagement on Twitter more efficient while actually delivering better results.
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Twitter Strategies
- 1. Making Twitter Your Best Friend: Twitter Strategies Exposed Heather Morrison June 2011
- 14. Focus on Content (this is a big one!!)
- 27. Metrics: so is it working??
- 37. Bit.ly Metrics
Editor's Notes
- Something you always want to keep your eye on Theres a number of ways you can do this
- Is everyone familiar with tweet deck?
- To keep your twitter feed going and your audience interested in your tweets, you need to create strong content.. 3 Things: 1. Add followers 2. Provide value 3. Position as thought leaders
- If you consider why people follow you- to get information that is important to them… providing value is the most important thing to focus on. We see a lot of companies who use Twitter to promote their products, services or events – which is great.. But they don’ t give anything else – this gets tired really quickly and people don ’ t RT or engage.. You lose your brand evangalists.. Law of thirds helps ensure youre giving the audience content to help them or that they find valuable, as well as interactive content for them to engage with you. At that point you can start to layer in promotional content. Speak to the fact that many of them are local – look for information that speak to local causes to connect with the audience.
- Original content is any content that your organization is already producing.. By tweeting it you are amplifying your message and showing your leadership in a particular area
- Curated content is content that you source outside of your organization – setting up google alerts and running daily/weekly google searches helps find the most current content on a particular subject – curated content also works to position you as thought leaders, circulating the most relevant and up to date content to your followers
- Retweets are an easy way to make sure you are continuing to fill up your twitter stream with good content, it also helps you engage with the people you are following – often they will return the favour
- A lot of the metrics youll be looking at can be measured manually – things like Mentions, RTs, etc. By making it a part of your daily or weekly routine you can cut down on the work Tools like tweet deck/hoot suite help keep track by listing out your RTs and mentions
- Entering links into a url shortener will let you track # of clicks (engagement) on your content Helps you identify which content is resonating most with your audience for future planning
- Gives info on how many people Twitter or Twitter clients are driving to your website You should see a steady rise each month as you start launching your Twitter feed and planning content strategically
- Helps make measuring easier – can give it to anyone on your team to fill out Lets you see how things are going in a quick glance Set targets as you go – benchmark originally based on previous months until you can put some targets in