The document discusses how to categorize websites based on their quality and level of trust from Google. It proposes breaking sites into groups based on trust and examining the relationship between the number of referring domains, rankings, and traffic. The core hypotheses are that highly trusted sites see a direct correlation between links/referrals and rankings, while less trusted sites may get many links without helping rankings. Redirects are also noted to strongly impact rankings. The document explores how to identify trusted domains and actions to improve trust, as well as correlations between trust, keyword coverage, and costs.

2. Main Task - work out a way to show the quality spectrum of sites ie break up their lin profiles into groups of 10 as gillis has done and layer this over my
other data. the idea is to show that if you have no trust from google, you can still have a high qulity links and not rank...
the core hypothesis is:
● if you're a trusted domain, there is a direct correlation between number / quality of referring domains and rankings
● if you’re not not trusted , you can get as many links / referring as you like, its not going to help
● sites rank really well only on redirects (julia logans insight)
leading on from that..
● how to spot a trusted domain
● what you can do to be one
● how rankings from redirections work
Collateral insights
● high correlation between trustflow and keyword spread
● lower correlation between organic cost and trust flow
● therefore google says - if we trust you, we rank you across more phrases. if they are money phrases, that happens to be good for you, but were not
making it easy for you to steer into ranking on 1 huge money phrase and nothing else.
● Where its competitive like in casino, there is a far higher correlation between number of referring domains and search rankings
● Where you have mature domains ie the majestic million, there is far less correlation between referring domains and search traffic, therefore ...? im
not sure...
https://docs.google.com/a/90digital.com/document/d/1pGwPZwnd5wTbuz4sjWnxra7Wg5GWI_zqEhU2AIILlQM/edit#

3. all .co.uk sites

6. casino

7. spammers

8. middle ground - trusted sites

9. untrusted sites

10. casino

11. betting

12. trust flow and links - maj 1 m

13. all co.uk