SEO Detail information

1. Module 3 :
Search Engine Optimization

2.  Search Engine Optimization
 Continuous Process
 Increasing The Quality
 Increasing The Quantity Of Website Traffic
 Increasing Visibility Of A Website
 Improvement Of Unpaid Results
 Excludes The Purchase Of Paid Placement
 Improve Competitiveness

4.  Search Engine Results Pages
 Displayed By Search Engine’s In Response To
A Query By A Searcher.
 Based On Keyword Query.
 Organic & Paid Results
 Local Results
 Used To Generating Leads

6.  Internet Search Engine Software System.
 Web Search Queries On World Wide Web.
 The Information May Be A Mix Of Web Pages,
Images, Videos, Info-graphics, Articles,
Research Papers & Other Types Of Files.
 Real Time Information's Based Algorithm &
Web Crawlers.
 Major Search Engine : Google, Yahoo,
Bing/MSN

7.  Crawling
 Indexing
 Storage
 Results

8.  Web Crawling – Spiders or Google Bots
 Indexing – Database
 The Algorithm- Searching & Ranking Of Search
Query Results.
 Retrieval & Ranking

9.  Most Generic Words Used For Searching
Queries.
 For Accurate Suggested Result.
 What is Keyword Density?
 Keyword density is the percentage of times a keyword or phrase
appears on a web page compared to the total number of words on
the page.
 Optimum keyword density to be 1 to 3 percent.
 Keyword Spam

10.  (Generic) : Ex. Mango
 Short Tail Keywords : Ex. Buy Mangoes
 Broad Match Keywords : Ex. Buy Mangoes
online
 Long Tail Keywords : Ex. Buy Mangoes online
in Pune
 Also Called Primary, Secondary, Tertiary &
Seasonal Keywords.

12.  Increasing ROI
 Targeted Traffic
 Predict Shifts In Demand, Respond To
Changing Market Conditions.
 Changing Trends

13.  Keyword identification
 Keyword variation
 Keyword placement
 Keyword density
 Content relevancy

14.  Drive Qualified Traffic To Your Website :
 Measure Traffic Potential :
 Write Effective Content :
 Understand User Behaviour :