The connection between online PR and SEO, where the PR creates awareness and interest, but the SEO allows users to find your site when they are ready.

1. PR and 'Search' © Unibet Group plc 2011

2. Main themes: PR & Navigation Why PR matters to Google PR and influence online

3. PR & Navigation

5. YouTube Channel Views: 6,861,090 Total Upload Views: 163,891,583 Subscribers: 391,640 Blenders!

6. Reviews are good. I’m buying!

7. Strange, where is Blendtec.com? I thought they made a... 'tough blender', Google.com search

8. So they can’t do their own pitch… Remember – search engines still rule when it comes to capturing users at the point of highest commercial intent.

11. Links are votes

12. Some votes are more important than others

13. 48 Slides | Nick Garner 2011 | Unibet

15. 66.46% = Link related

17. Google likes 'natural' votes

18. © Unibet Group plc 2011 67 Slides

21. Reputational risk worries corporates

23. Ryanair don't mind a terrible reputation on customer care, because they win on price

24. Nike probably do care about sweatshops.

28. Submit a Court Order to Google "We use this form to review court orders against third parties who have posted allegedly unlawful content. If your court order is directed to Google, don't use this form - we don't accept service of process here. If your court order does not identify content specifically by URL, please provide the exact URLs of the content that you’re concerned about and identify what section of the order applies to each URL. Completing and submitting this form does not guarantee that any action will be taken on your request."

30. Summary

31. Google is very influential, because users trust Google as a 'friend', so PR (guiding opinion) is important here. Connecting 'navigation' with PR is important (sometimes) PR is becoming core to the 'prominence/voting system' Google uses. When it comes to reputation management, Google can be manipulated in your favor.