https://www.authoritas.com/brightonseo/
Nichola Stott – BrightonSEO April 2016: SEO SUX: How and Why UX Must Be Front and Centre to Your Technical Strategy
17. HTML5 LINK REL
Attributes
IS DOES
preconnect browser hint to open the linked
connection in advance
prefetch suggestion to pre-fetch linked content
before explicitly requested
preload suggestion to download resource
prerender suggestion to fetch AND render
GET THIS: https://developer.mozilla.org/en-US/docs/Web/HTML/Link_types
18. “How I Sped Up My
Site 68.35% With
One Line of Code…”
Mike King
Source: http://ipullrank.com/how-i-sped-up-my-site-68-percent-with-one-line-of-code/
22. Gen Z SmartPhone
Activities
Social Games Photos Surfing Shopping
GET THIS: http://www.fluentco.com/wp-content/uploads/2016/03/Fluent_DevicesandDemos_2016_web.pdf
29% 21% 6.8% 6.6% 6.1%
23. Shopping by
Demographic
18-24 25-34 35-44 45-54 55+
6.1% 5.7% 4.8%
4.1% 2.8%
GET THIS: http://www.fluentco.com/wp-content/uploads/2016/03/Fluent_DevicesandDemos_2016_web.pdf
24. Mobile EXPERIENCE
Accelerated Mobile Pages Project
• ASYNCHRONOUS SCRIPTS
• 3rd PARTY JAVASCRIPT OUT OF
CRITICAL PATH
• PRIORITIZE RESOUCE
LOADING
• SIZE RESOURCES STATICALLY
35. “BuzzFeed draws more
than 75 percent of content
views from sources other
than its website”
Jonah Peretti: CEO
Source: http://recode.net/2015/09/16/this-week-on-recode-decode-ceo-jonah-peretti-explains-how-buzzfeed-won-the-internet/
This is your next customer group… How is search and [object] retrieval evolving in conjunction?
In which he talks about SIGNAL and METRIC
On-server assets
Biggest speed issues relate to resource rendering due to sheer volume of assets per page. This is network latency, not a bandwidth issue.
In this particular example a total of 52 requests added 4+ seconds
Web Performance Engineer Google
Used rel=prerender
Whilst there may be a future of search on multiple connected devices for now this is still a little hypothetical, so from a practical perspective – we’re really talking about smartphones
27% largest contribution from – Facebook native video. 21% snapchat content views