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Getting your audience to create your content for you

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83% of consumers say they are happy to recommend a product or service to a friend, but only 29% do. It’s up to us to inspire them to actually do it. So how do we get our audiences creating?

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Getting your audience to create your content for you

  1. 1. BOZBOZ BUILDING BRAND MOMENTUM GETTING YOUR AUDIENCE TO CREATE YOUR CONTENT FOR YOU SOPHIE TURTON DIGITAL MARKETING MANAGER @BOZBOZ @TURTONSOPHIE
  2. 2. BOZBOZ BUILDING BRAND MOMENTUM I WANT YOU TO LEAVE WITH THREE THINGS THE UNDERSTANDING THAT YOUR CUSTOMERS HAVE THE POWER TO BE YOUR GREATEST CONTENT PRODUCERS THE TOOLS TO GET THEM CREATING THE INSPIRATION TO DO SOMETHING ABOUT IT @BOZBOZ @TURTONSOPHIE
  3. 3. BOZBOZ BUILDING BRAND MOMENTUM AUDIENCES ARE IN CONTROL OF THEIR OWN DIGITAL STORY BOZBOZ BUILDING BRAND MOMENTUM @BOZBOZ @TURTONSOPHIE
  4. 4. BOZBOZ BUILDING BRAND MOMENTUMBOZBOZ CONTENT ISN’T KING, THE CUSTOMER IS KING AND WE MARKETERS ARE THE COURT JESTERS @BOZBOZ @TURTONSOPHIE
  5. 5. BOZBOZ BUILDING BRAND MOMENTUM “70% OF CONSUMERS PLACE PEER RECOMMENDATIONS OVER PROFESSIONALLY WRITTEN CONTENT” - STUDY BY REVOO - BOZBOZ BUILDING BRAND MOMENTUM @BOZBOZ @TURTONSOPHIE
  6. 6. BOZBOZ BUILDING BRAND MOMENTUM HOW DO WE GET OUR CUSTOMERS CREATING? @BOZBOZ @TURTONSOPHIE
  7. 7. BOZBOZ BUILDING BRAND MOMENTUMBOZBOZ 1. FOCUS ON REVIEWS @BOZBOZ @TURTONSOPHIE
  8. 8. BOZBOZ BUILDING BRAND MOMENTUM MODCLOTH 71,000 outfit photo shares by customers loved over 2 Million times. @BOZBOZ @TURTONSOPHIE
  9. 9. BOZBOZ BUILDING BRAND MOMENTUM IT’S REAL BOZBOZ BUILDING BRAND MOMENTUM @BOZBOZ @TURTONSOPHIE
  10. 10. BOZBOZ BUILDING BRAND MOMENTUM IT’S VISUAL BOZBOZ BUILDING BRAND MOMENTUM @BOZBOZ @TURTONSOPHIE
  11. 11. BOZBOZ BUILDING BRAND MOMENTUM THEY HAVE PUT THEIR CUSTOMER CENTRE STAGE BOZBOZ BUILDING BRAND MOMENTUM @BOZBOZ @TURTONSOPHIE
  12. 12. BOZBOZ BUILDING BRAND MOMENTUMBOZBOZ 2. GET YOUR AUDIENCE INVOLVED IN BRAND/ PRODUCT DEVELOPMENT @BOZBOZ @TURTONSOPHIE
  13. 13. BOZBOZ BUILDING BRAND MOMENTUM Gaming company campaigns using UGC are 20% more influential @BOZBOZ @TURTONSOPHIE
  14. 14. BOZBOZ BUILDING BRAND MOMENTUM TAP INTO WHAT YOUR AUDIENCE LOVES BOZBOZ BUILDING BRAND MOMENTUM @BOZBOZ @TURTONSOPHIE
  15. 15. BOZBOZ BUILDING BRAND MOMENTUM USE THEIR PASSION AS PART OF YOUR BRAND DEVELOPMENT BOZBOZ BUILDING BRAND MOMENTUM @BOZBOZ @TURTONSOPHIE
  16. 16. BOZBOZ BUILDING BRAND MOMENTUM GET THEM INVOLVED BOZBOZ BUILDING BRAND MOMENTUM @BOZBOZ @TURTONSOPHIE
  17. 17. BOZBOZ BUILDING BRAND MOMENTUMBOZBOZ 3. GET YOUR AUDIENCE TO BE YOUR CONTENT CREATORS @BOZBOZ @TURTONSOPHIE
  18. 18. BOZBOZ BUILDING BRAND MOMENTUM #WEFILMAFRICA @BOZBOZ @TURTONSOPHIE
  19. 19. BOZBOZ BUILDING BRAND MOMENTUM Create opportunities for engagement @BOZBOZ @TURTONSOPHIE
  20. 20. BOZBOZ BUILDING BRAND MOMENTUM Nike Campaign Put your customers centre stage @BOZBOZ @TURTONSOPHIE
  21. 21. BOZBOZ BUILDING BRAND MOMENTUM WHY IS UGC SO POWERFUL? @BOZBOZ @TURTONSOPHIE
  22. 22. BOZBOZ BUILDING BRAND MOMENTUM BECAUSE IT IS CENTRED AROUND YOU BOZBOZ BUILDING BRAND MOMENTUM @BOZBOZ @TURTONSOPHIE
  23. 23. BOZBOZ BUILDING BRAND MOMENTUM 75% YEAR ON YEAR INCREASE IN PINTEREST PIN CREATION 65% SNAPCHAT’S 100 MILLION DAILY USERS ARE TAKING PHOTOS AND CREATING ‘STORIES’ OF THEIR LIVES 140% INCREASE IN AIRBNB REVIEWS OVER THE PAST YEAR @BOZBOZ @TURTONSOPHIE
  24. 24. BOZBOZ BUILDING BRAND MOMENTUM LISTEN AND RESPOND BOZBOZ BUILDING BRAND MOMENTUM @BOZBOZ @TURTONSOPHIE
  25. 25. BOZBOZ BUILDING BRAND MOMENTUM BE AUTHENTIC BOZBOZ BUILDING BRAND MOMENTUM @BOZBOZ @TURTONSOPHIE
  26. 26. BOZBOZ BUILDING BRAND MOMENTUM BE VISUAL BOZBOZ BUILDING BRAND MOMENTUM @BOZBOZ @TURTONSOPHIE
  27. 27. BOZBOZ BUILDING BRAND MOMENTUM FOCUS ON COMMUNITY BOZBOZ BUILDING BRAND MOMENTUM @BOZBOZ @TURTONSOPHIE
  28. 28. BOZBOZ BUILDING BRAND MOMENTUM THANK YOU SOPHIE TURTON DIGITAL MARKETING MANAGER @BOZBOZ @TURTONSOPHIE

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