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Session Description
๏ In this course you’ll learn
๏ Essential strategies to increase your reach on social
media.
๏ How to ...
Richard 

Harrington
I'm a visual storyteller exploring 

the fusion of photography and video. 

I'm all a husband & father
Vital Statistics
Author 40+ Books
Author 100+ Video Courses
Publisher of 2 Websites
Adjunct Professor
Conference Speaker
B...
Getting In Touch
twitter.com/rhedpixel
facebook.com/
RichHarringtonStuff
plus.google.com/
+RichardHarrington/
linkedin.com...
http://www.urlgoeshere.com
http://bit.ly/rhphototips
Creating an Identity
Who are you online? Rich
SOCIAL
MEDIA
EXPERT
twitter.com/
rhedpixel
http://www.urlgoeshere.com
Title TextTwitter
http://www.urlgoeshere.com
Title TextFacebook
http://www.urlgoeshere.com
Title TextLinkedIn
http://www.urlgoeshere.com
Title TextGoogle+
SENDING A
MESSAGE
twitter.com/
rhedpixel
NEEDY
FULL OF IT
FIGHTER
UNTRUSTWORTHY
MANIPULATING
SHARING
VISIONARY
Process Matters
Before you open your mouth… listen and think
THE PROCESS
twitter.com/
rhedpixel
LISTEN
FOLLOW
CURATE
TRY TO HELP
ORIGINAL CONTENT
Information
Gatekeepers
Information Gatekeepers
๏ 1871: Western Union controls 90 percent of U.S.
telegraph traffic.
๏ 1947: 97 percent of the coun...
Information Gatekeepers
๏ 1997: About half of all American homes with Internet
access get it through America Online.
๏ 200...
I WanT,
wHat I Want,
when I want it!
I WanT,
wHat I Want,
when I want it,
WHERE I WANT IT!
Who You’ll 

Meet Online
Not everyone is worth knowing…
PEOPLE YOU’LL
MEET ONLINE
twitter.com/
rhedpixel
TARGET
AUDIENCE
THOUGHT
LEADERS
REAL
WORLD
JEDI
MASTERS
CLOWNS
TROLLS
WHEN THEY CAN
CHOOSE, 

PEOPLE DO BUSINESS
WITH PEOPLE THEY LIKE
AND RESPECT.
Opinion of the
Internet
Not everyone loves it
Internet is Most Essential Delivery Vehicle
% Saying the Internet Is the Most Essential Medium to Their Lives
Edison Resea...
Most Essential Medium
Edison Research
0%
25%
50%
75%
100%
Internet Newspaper Radio Television
30
9
4
54
37
14
5
42
Most Essential Medium (Major Story)
Edison Research
0%
25%
50%
75%
100%
Internet Newspaper Radio Television
50
63
40
62
75...
Most Essential Medium (New Music)
Edison Research
0%
25%
50%
75%
100%
Internet Newspaper Radio Television
9
32
1
44
12
39
...
Internet is Most Essential Delivery Vehicle
% Saying the Internet Is the Most Essential Medium to Their Lives
http://www.e...
Give Up TV Before Smartphones
TV or Smartphone – Which would you be more willing to eliminate?
http://www.edisonresearch.c...
Internet Connected TV
Edison Research
0%
25%
50%
75%
100%
2014 2015
58
51
Why Aren’t 

People Online?
■ 15% of American adults do not use
the internet at all
■ 9% of adults use the internet but no...
Why Aren’t 

People Online?
■ 34% of non-internet users think the
internet is just not relevant to them,
saying they are n...
Why Aren’t 

People Online?
■ They are physically unable, or they are
worried about other issues such as
spam, spyware, an...
Why Aren’t 

People Online?
■ 19% of non-internet users cite the
expense of owning a computer or
paying for an internet co...
Key Social Statistics
Who, what, and where are folks
Have a Profile on a 

Social Networking Site
0%
25%
50%
75%
100%
23
34
55
6568
8081
12–17 18-24 25-34 35-44 45-54 55-64 65+
Social Media Usage
0
20
40
60
80
100
2008 2009 2010 2011 2012 2013 2014 2015
73
67
62
5252
48
34
24
http://www.pewinternet...
Social Media Usage
2012 vs. 2013 vs. 2014
0
20
40
60
80
100
Facebook LinkedIn Pinterest Twitter Instagram
2623
2828
71
171...
Online Consumption
Comedy/Humor
Educational
Music
News
Animation
0% 15% 30% 45% 60%
19%
37%
22%
22%
31%
33%
43%
32%
38%
50...
Online Consumption
Political
Sports
Ads
Adult
0% 7.5% 15% 22.5% 30%
6%
13%
14%
15%
7%
15%
21%
20%
12%
15%
27%
27%
2013 200...
Social Media Awareness
Facebook
Twitter
Instagram
Snapchat
Google+
Pinterest
LinkedIn
Tumbler
Vine
WhatsApp
0% 25% 50% 75%...
Social Media Used Most Often
http://www.edisonresearch.com/the-
Facebook 65%
Instagram 7%
LinkedIn 5%
Pinterest 5%
Google+...
Social Media Used Most Often (Ages 12–24)
http://www.edisonresearch.com/the-
Facebook 43%
Instagram 18%
Pinterest 3%
Googl...
The Addiction Called
Social Media
Where people are at
Social Media Outlets
■ Twitter
■ Facebook
■ Google+
■ LinkedIn
Creator’s Networks
■ Instagram
■ Pinterest
■ Flickr
■ Vimeo
■ YouTube
■ Vine
Social Media Usage 2013—2015
Facebook LinkedIn Instagram Google+ Twitter Pinterest Snapchat Vine
8
18
21
1818
24
18
62
9
1...
News Consumption
reddit
Twitter
Facebook
Google Plus
Tumblr
YouTube
LinkedIn
Instagram
0 0.25 0.5 0.75 1
13%
13%
20%
29%
3...
Create Communities
People like to belong
http://www.urlgoeshere.com
Title Text
http://www.urlgoeshere.com
Title Text
http://www.urlgoeshere.com
Title Text
People Are Looking
for Privacy
Consider keeping things more private
Americans Lack Control
๏ 91% of adults agree that consumers have lost control over how personal
information is collected a...
Americans Lack Control
๏ 70% of social networking site users say that they are at least somewhat
concerned about the gover...
Americans Lack Control
๏ 61% of adults “disagree” or “strongly disagree” with the statement: “I
appreciate that online ser...
Americans Feel Insecure
๏ 81% feel “not very” or “not at all secure” using social media sites when
they want to share priv...
Americans Feel Insecure
๏ 57% feel insecure sending private information via email.
๏ 46% feel “not very” or “not at all se...
User Generated
Communities
Content for and by communities
http://www.urlgoeshere.com
Title Text
http://www.urlgoeshere.com
Title Text
http://www.urlgoeshere.com
Title Text
http://www.urlgoeshere.com
Title Text
http://www.urlgoeshere.com
Title Text
How Often to Post
Because we all need more to do
How Often Should I Post?
๏ Search engines index blogs that have regularly scheduled posts.
๏ Post on the same day of the w...
How to 

Write for Social Media
Making Every Word Count
How to Write for
Social Media
๏ People scan; they don’t read word-for-word
๏ Put the important info first
๏ Use headlines a...
How to Write for Blogs
๏ SHORT ARTICLES! Keep the posts 200-450 words
๏ 1 topic per post. Linked, multi-part posts are oka...
Size Matters
๏ Make Everything Shorter
๏ Books → E-Books
๏ Websites → Blogs
๏ Blogs → Tweets
๏ Focus on Mobile
๏ Respect T...
Think About the Message
๏ Add value to your audience’s lives
๏ Don't sell them stuff
๏ Try to focus on others
๏ Pull…. not...
Good Posting Habits
๏ Post updates whenever you add new blog post
about app
๏ Post quick tips related to your industry
๏ A...
Respect the Audience
๏ Listen first
๏ Help second
๏ Market third
Images for Your Posts
๏ People are far more likely to read a post with an
image than without one
๏ Include at least one im...
Make Your 

Message Stick
Create more engaging content
Make Your Message Stick
๏ Limit the number of points made.
๏ Three or less is a good target.
๏ One primary message is the ...
Make Your Message Stick
๏ Always have a call to action.
๏ Tell the audience what you want them to do next.
๏ Never ask the...
Researching 

Your Audience
Get to know them better
What Do We Need to Know?
๏ What baggage does audience bring with them?
๏ What are they looking to receive?
๏ What motivate...
Survey Tools
๏ http://kwiksurveys.com/
๏ http://www.google.com/drive/apps.html#forms
๏ www.surveymonkey.com/
๏ http://www....
Expect minimal feedback
๏ Most people do not comment
๏ Look at your subscriptions and download statistics for a more accur...
Blog Engagement Ideas
๏ Make sure readers can email you!
๏ Ask for comments
๏ Pose a question in a blog post
๏ Question of...
The Path to
Enlightenment
Getting to know yourself
There’s always somebody willing to work for less than you.
There’s always somebody who has more talent than you.
There’s always somebody who’s smarter than you.
There’s nobody out there who is exactly like you.
When they can, people choose to do business with people

they like and respect.
Be real… Be nice… Be you...
The Challenges
Are Real
The uphill battle
CHALLENGES
ARE REAL
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rhedpixel
THE CLOUD
OFTEN FAILS
OVERWHELMING
CHOICES
STATISTICS LIE
(CONTRADICT)
CONTENT
RULES
NOT EVERY
SITE MATTERS
NOT EVERY
OPINION
MATTERS
CONSIDER
VOLUME
DON’T
JUST
LURK
TERMS
OF
SERVICE
sublicenseable
transferable
without limitation
Getting In Touch
twitter.com/rhedpixel
facebook.com/
RichHarringtonStuff
plus.google.com/
+RichardHarrington/
linkedin.com...
Building An Audience: How To Attract Followers And Connect For Results
Building An Audience: How To Attract Followers And Connect For Results
Building An Audience: How To Attract Followers And Connect For Results
Building An Audience: How To Attract Followers And Connect For Results
Building An Audience: How To Attract Followers And Connect For Results
Building An Audience: How To Attract Followers And Connect For Results
Building An Audience: How To Attract Followers And Connect For Results
Building An Audience: How To Attract Followers And Connect For Results
Building An Audience: How To Attract Followers And Connect For Results
Building An Audience: How To Attract Followers And Connect For Results
Building An Audience: How To Attract Followers And Connect For Results
Building An Audience: How To Attract Followers And Connect For Results
Building An Audience: How To Attract Followers And Connect For Results
Building An Audience: How To Attract Followers And Connect For Results
Building An Audience: How To Attract Followers And Connect For Results
Building An Audience: How To Attract Followers And Connect For Results
Building An Audience: How To Attract Followers And Connect For Results
Building An Audience: How To Attract Followers And Connect For Results
Building An Audience: How To Attract Followers And Connect For Results
Building An Audience: How To Attract Followers And Connect For Results
Building An Audience: How To Attract Followers And Connect For Results
Building An Audience: How To Attract Followers And Connect For Results
Building An Audience: How To Attract Followers And Connect For Results
Building An Audience: How To Attract Followers And Connect For Results
Building An Audience: How To Attract Followers And Connect For Results
Building An Audience: How To Attract Followers And Connect For Results
Building An Audience: How To Attract Followers And Connect For Results
Building An Audience: How To Attract Followers And Connect For Results
Building An Audience: How To Attract Followers And Connect For Results
Building An Audience: How To Attract Followers And Connect For Results
Building An Audience: How To Attract Followers And Connect For Results
Building An Audience: How To Attract Followers And Connect For Results
Building An Audience: How To Attract Followers And Connect For Results
Building An Audience: How To Attract Followers And Connect For Results
Building An Audience: How To Attract Followers And Connect For Results
Building An Audience: How To Attract Followers And Connect For Results
Building An Audience: How To Attract Followers And Connect For Results
Building An Audience: How To Attract Followers And Connect For Results
Building An Audience: How To Attract Followers And Connect For Results
Building An Audience: How To Attract Followers And Connect For Results
Building An Audience: How To Attract Followers And Connect For Results
Building An Audience: How To Attract Followers And Connect For Results
Building An Audience: How To Attract Followers And Connect For Results
Building An Audience: How To Attract Followers And Connect For Results
Building An Audience: How To Attract Followers And Connect For Results
Building An Audience: How To Attract Followers And Connect For Results
Building An Audience: How To Attract Followers And Connect For Results
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In this course you’ll learn essential strategies to increase your reach on social media. How to build a strong network and then leverage it to get your message out. Build a community and increasing the involvement of your audience. This class is suitable for users at all levels and focuses on genuine connections rather than gimmicks.

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Building An Audience: How To Attract Followers And Connect For Results

  1. 1. plus.google.com/ +RichardHarrington facebook.com/
 RichHarringtonStuff linkedin.com/in/
 richardharrington twitter.com/ rhedpixel Building An Audience How To Attract Followers And 
 Connect For Results
  2. 2. Session Description ๏ In this course you’ll learn ๏ Essential strategies to increase your reach on social media. ๏ How to build a strong network and then leverage it to get your message out. ๏ Build a community and increasing the involvement of your audience. ๏ This class is suitable for users at all levels and focuses on genuine connections rather than gimmicks.
  3. 3. Richard 
 Harrington I'm a visual storyteller exploring 
 the fusion of photography and video. 
 I'm all a husband & father
  4. 4. Vital Statistics Author 40+ Books Author 100+ Video Courses Publisher of 2 Websites Adjunct Professor Conference Speaker Business Owner Photographer
  5. 5. Getting In Touch twitter.com/rhedpixel facebook.com/ RichHarringtonStuff plus.google.com/ +RichardHarrington/ linkedin.com/in/ richardharrington RichardHarrington.com vimeo.com/rhedpixel www.pinterest.com/ rhedpixel/
  6. 6. http://www.urlgoeshere.com http://bit.ly/rhphototips
  7. 7. Creating an Identity Who are you online? Rich
  8. 8. SOCIAL MEDIA EXPERT twitter.com/ rhedpixel
  9. 9. http://www.urlgoeshere.com Title TextTwitter
  10. 10. http://www.urlgoeshere.com Title TextFacebook
  11. 11. http://www.urlgoeshere.com Title TextLinkedIn
  12. 12. http://www.urlgoeshere.com Title TextGoogle+
  13. 13. SENDING A MESSAGE twitter.com/ rhedpixel
  14. 14. NEEDY
  15. 15. FULL OF IT
  16. 16. FIGHTER
  17. 17. UNTRUSTWORTHY
  18. 18. MANIPULATING
  19. 19. SHARING
  20. 20. VISIONARY
  21. 21. Process Matters Before you open your mouth… listen and think
  22. 22. THE PROCESS twitter.com/ rhedpixel
  23. 23. LISTEN
  24. 24. FOLLOW
  25. 25. CURATE
  26. 26. TRY TO HELP
  27. 27. ORIGINAL CONTENT
  28. 28. Information Gatekeepers
  29. 29. Information Gatekeepers ๏ 1871: Western Union controls 90 percent of U.S. telegraph traffic. ๏ 1947: 97 percent of the country’s radio stations are affiliated with one of four national networks. ๏ 1969: Viewership for the three nightly network newscasts hits an all-time high, with 50 percent of all American homes tuning in.
  30. 30. Information Gatekeepers ๏ 1997: About half of all American homes with Internet access get it through America Online. ๏ 2002: Microsoft Internet Explorer captures 97 percent of the worldwide browser market. ๏ 2014: Amazon sells 63 percent of all books bought online—and 40 percent of books overall.
  31. 31. I WanT, wHat I Want, when I want it!
  32. 32. I WanT, wHat I Want, when I want it, WHERE I WANT IT!
  33. 33. Who You’ll 
 Meet Online Not everyone is worth knowing…
  34. 34. PEOPLE YOU’LL MEET ONLINE twitter.com/ rhedpixel
  35. 35. TARGET AUDIENCE
  36. 36. THOUGHT LEADERS
  37. 37. REAL WORLD
  38. 38. JEDI MASTERS
  39. 39. CLOWNS
  40. 40. TROLLS
  41. 41. WHEN THEY CAN CHOOSE, 
 PEOPLE DO BUSINESS WITH PEOPLE THEY LIKE AND RESPECT.
  42. 42. Opinion of the Internet Not everyone loves it
  43. 43. Internet is Most Essential Delivery Vehicle % Saying the Internet Is the Most Essential Medium to Their Lives Edison Research 0% 25% 50% 75% 100% 2002 2007 2010 2012 2015 54 46 42 33 20
  44. 44. Most Essential Medium Edison Research 0% 25% 50% 75% 100% Internet Newspaper Radio Television 30 9 4 54 37 14 5 42
  45. 45. Most Essential Medium (Major Story) Edison Research 0% 25% 50% 75% 100% Internet Newspaper Radio Television 50 63 40 62 75 25
  46. 46. Most Essential Medium (New Music) Edison Research 0% 25% 50% 75% 100% Internet Newspaper Radio Television 9 32 1 44 12 39 3 31
  47. 47. Internet is Most Essential Delivery Vehicle % Saying the Internet Is the Most Essential Medium to Their Lives http://www.edisonresearch.com/ 0% 25% 50% 75% 100% 12–34 35+ 33 68
  48. 48. Give Up TV Before Smartphones TV or Smartphone – Which would you be more willing to eliminate? http://www.edisonresearch.com/ Eliminate iPhone or TV 6% 36% 58% Eliminate TV Eliminate iPhone Don’t Know Eliminate Smartphone or TV 2% 40% 58% Eliminate TV Eliminate Smartphone Don’t Know
  49. 49. Internet Connected TV Edison Research 0% 25% 50% 75% 100% 2014 2015 58 51
  50. 50. Why Aren’t 
 People Online? ■ 15% of American adults do not use the internet at all ■ 9% of adults use the internet but not at home http://www.pewinternet.org/2013/09/25/whos-not-online-and-why/
  51. 51. Why Aren’t 
 People Online? ■ 34% of non-internet users think the internet is just not relevant to them, saying they are not interested, do not want to use it, or have no need for it. ■ 32% of non-internet users cite reasons tied to their sense that the internet is not very easy to use. These non-users say it is difficult or frustrating to go online. http://www.pewinternet.org/2013/09/25/whos-not-online-and-why/
  52. 52. Why Aren’t 
 People Online? ■ They are physically unable, or they are worried about other issues such as spam, spyware, and hackers. This figure is considerably higher than in earlier surveys. http://www.pewinternet.org/2013/09/25/whos-not-online-and-why/
  53. 53. Why Aren’t 
 People Online? ■ 19% of non-internet users cite the expense of owning a computer or paying for an internet connection. ■ 7% of non-users cited a physical lack of availability or access to the internet.   http://www.pewinternet.org/2013/09/25/whos-not-online-and-why/
  54. 54. Key Social Statistics Who, what, and where are folks
  55. 55. Have a Profile on a 
 Social Networking Site 0% 25% 50% 75% 100% 23 34 55 6568 8081 12–17 18-24 25-34 35-44 45-54 55-64 65+
  56. 56. Social Media Usage 0 20 40 60 80 100 2008 2009 2010 2011 2012 2013 2014 2015 73 67 62 5252 48 34 24 http://www.pewinternet.org/data-trend/social- http://www.pewinternet.org/data-trend/social-media/social-media-use-all-users/
  57. 57. Social Media Usage 2012 vs. 2013 vs. 2014 0 20 40 60 80 100 Facebook LinkedIn Pinterest Twitter Instagram 2623 2828 71 17182122 71 131615 20 67 http://www.pewinternet.org/2015/01/09/ http://www.pewinternet.org/2015/01/09/social-media-update-2014/
  58. 58. Online Consumption Comedy/Humor Educational Music News Animation 0% 15% 30% 45% 60% 19% 37% 22% 22% 31% 33% 43% 32% 38% 50% 38% 45% 50% 50% 58% 2013 2009 2007 Pew Internet LifePew Internet Life
  59. 59. Online Consumption Political Sports Ads Adult 0% 7.5% 15% 22.5% 30% 6% 13% 14% 15% 7% 15% 21% 20% 12% 15% 27% 27% 2013 2009 2007 Pew Internet LifePew Internet Life
  60. 60. Social Media Awareness Facebook Twitter Instagram Snapchat Google+ Pinterest LinkedIn Tumbler Vine WhatsApp 0% 25% 50% 75% 100% 26% 39% 44% 49% 56% 56% 60% 77% 84% 92% http://www.edisonresearch.com/the- http://www.edisonresearch.com/the-infinite-dial-2015/
  61. 61. Social Media Used Most Often http://www.edisonresearch.com/the- Facebook 65% Instagram 7% LinkedIn 5% Pinterest 5% Google+ 4% Twitter 4% Snapchat 4% Others 5% None 1% http://www.edisonresearch.com/the-infinite-dial-2015/
  62. 62. Social Media Used Most Often (Ages 12–24) http://www.edisonresearch.com/the- Facebook 43% Instagram 18% Pinterest 3% Google+ 4% Twitter 8% Snapchat 15% Others 8% None 1% http://www.edisonresearch.com/the-infinite-dial-2015/
  63. 63. The Addiction Called Social Media Where people are at
  64. 64. Social Media Outlets ■ Twitter ■ Facebook ■ Google+ ■ LinkedIn
  65. 65. Creator’s Networks ■ Instagram ■ Pinterest ■ Flickr ■ Vimeo ■ YouTube ■ Vine
  66. 66. Social Media Usage 2013—2015 Facebook LinkedIn Instagram Google+ Twitter Pinterest Snapchat Vine 8 18 21 1818 24 18 62 9 1313 1617 19 22 58 03 10 15 1212 17 58 2013 2014 2015 Edison Research
  67. 67. News Consumption reddit Twitter Facebook Google Plus Tumblr YouTube LinkedIn Instagram 0 0.25 0.5 0.75 1 13% 13% 20% 29% 30% 47% 52% 62% Pew Internet
  68. 68. Create Communities People like to belong
  69. 69. http://www.urlgoeshere.com Title Text
  70. 70. http://www.urlgoeshere.com Title Text
  71. 71. http://www.urlgoeshere.com Title Text
  72. 72. People Are Looking for Privacy Consider keeping things more private
  73. 73. Americans Lack Control ๏ 91% of adults agree that consumers have lost control over how personal information is collected and used by companies. ๏ 88% of adults “agree” or “strongly agree” that it would be very difficult to remove inaccurate information about them online. ๏ 80% of those who use social networking sites say they are concerned about third parties like advertisers or businesses accessing the data they share on these sites. http://www.pewhttp://www.pewinternet.org/2014/11/12/public-privacy-perceptions/
  74. 74. Americans Lack Control ๏ 70% of social networking site users say that they are at least somewhat concerned about the government accessing some of the information they share without their knowledge. ๏ 80% of adults “agree” that Americans should be concerned about the government’s monitoring of phone calls and internet communications. ๏ 64% believe the government should do more to regulate advertisers. http://www.pewhttp://www.pewinternet.org/2014/11/12/public-privacy-perceptions/
  75. 75. Americans Lack Control ๏ 61% of adults “disagree” or “strongly disagree” with the statement: “I appreciate that online services are more efficient because of the increased access they have to my personal data.” ๏ 55% “agree” or “strongly agree” with the statement: “I am willing to share some information about myself with companies in order to use online services for free.” http://www.pewhttp://www.pewinternet.org/2014/11/12/public-privacy-perceptions/
  76. 76. Americans Feel Insecure ๏ 81% feel “not very” or “not at all secure” using social media sites when they want to share private information with another trusted person or organization. ๏ 68% feel insecure using chat or instant messages to share private information. ๏ 58% feel insecure sending private info via text messages. http://www.pewhttp://www.pewinternet.org/2014/11/12/public-privacy-perceptions/
  77. 77. Americans Feel Insecure ๏ 57% feel insecure sending private information via email. ๏ 46% feel “not very” or “not at all secure” calling on their cell phone when they want to share private information. ๏ 31% feel “not very” or “not at all secure” using a landline phone when they want to share private information. http://www.pewhttp://www.pewinternet.org/2014/11/12/public-privacy-perceptions/
  78. 78. User Generated Communities Content for and by communities
  79. 79. http://www.urlgoeshere.com Title Text
  80. 80. http://www.urlgoeshere.com Title Text
  81. 81. http://www.urlgoeshere.com Title Text
  82. 82. http://www.urlgoeshere.com Title Text
  83. 83. http://www.urlgoeshere.com Title Text
  84. 84. How Often to Post Because we all need more to do
  85. 85. How Often Should I Post? ๏ Search engines index blogs that have regularly scheduled posts. ๏ Post on the same day of the week. ๏ Pick a schedule: ๏ 1 x per week (Tuesday OR Wednesday OR Thursday) ๏ 3 x per week (Monday/Wednesday/Friday) ๏ 5 x or 7 x per week (Daily or Weekdays) ๏ Write your posts in advance and schedule them to appear on the days you want
  86. 86. How to 
 Write for Social Media Making Every Word Count
  87. 87. How to Write for Social Media ๏ People scan; they don’t read word-for-word ๏ Put the important info first ๏ Use headlines and subheads ๏ Use bullets and boldface ๏ No underlines ๏ Boldface important terms “keywords” ๏ Use links & images
  88. 88. How to Write for Blogs ๏ SHORT ARTICLES! Keep the posts 200-450 words ๏ 1 topic per post. Linked, multi-part posts are okay. ๏ Informal, conversational tone ๏ No jargon or acronyms. ๏ Write for general audience, 7th grade level or lower ๏ Use keywords: think in terms of search engine results ๏ No cutesy or clever headlines – say what the post is about, succinctly
  89. 89. Size Matters ๏ Make Everything Shorter ๏ Books → E-Books ๏ Websites → Blogs ๏ Blogs → Tweets ๏ Focus on Mobile ๏ Respect Time
  90. 90. Think About the Message ๏ Add value to your audience’s lives ๏ Don't sell them stuff ๏ Try to focus on others ๏ Pull…. not push ๏ Create content not ads
  91. 91. Good Posting Habits ๏ Post updates whenever you add new blog post about app ๏ Post quick tips related to your industry ๏ Ask provocative/open-ended questions ๏ Share good news and accomplishments ๏ Engage others and comment
  92. 92. Respect the Audience ๏ Listen first ๏ Help second ๏ Market third
  93. 93. Images for Your Posts ๏ People are far more likely to read a post with an image than without one ๏ Include at least one image and alt-tag it ๏ Don’t borrow images or content from other blogs or online content ๏ Use images in public domain (Government, Wikipedia Commons, Flickr) or your own images ๏ Use stock sites
  94. 94. Make Your 
 Message Stick Create more engaging content
  95. 95. Make Your Message Stick ๏ Limit the number of points made. ๏ Three or less is a good target. ๏ One primary message is the ideal. ๏ Think about what you want the audience to remember about the video or post. ๏ How many times did you say the targeted message?
  96. 96. Make Your Message Stick ๏ Always have a call to action. ๏ Tell the audience what you want them to do next. ๏ Never ask them to do more than two things. ๏ Use an emotional appeal whenever possible. ๏ Video is a medium that works best with clear and simple messages that go for an emotional reaction in the viewer.
  97. 97. Researching 
 Your Audience Get to know them better
  98. 98. What Do We Need to Know? ๏ What baggage does audience bring with them? ๏ What are they looking to receive? ๏ What motivates them? ๏ What skills do they already have or want to improve? ๏ What inspires them to action?
  99. 99. Survey Tools ๏ http://kwiksurveys.com/ ๏ http://www.google.com/drive/apps.html#forms ๏ www.surveymonkey.com/ ๏ http://www.zoomerang.com/ ๏ http://www.surveygizmo.com/ ๏ http://polldaddy.com/ ๏ http://www.formsite.com/ ๏ www.constantcontact.com/
  100. 100. Expect minimal feedback ๏ Most people do not comment ๏ Look at your subscriptions and download statistics for a more accurate measurement of your reach ๏ Be aware; commenters may not represent a sample of your audience – they tend to represent extreme POV – both positive and negative ๏ But…take commenters seriously!
  101. 101. Blog Engagement Ideas ๏ Make sure readers can email you! ๏ Ask for comments ๏ Pose a question in a blog post ๏ Question of the week/mail bag/advice column ๏ Sponsor a contest (video or photo, etc.) ๏ Create a fan base with Facebook Pages
  102. 102. The Path to Enlightenment Getting to know yourself
  103. 103. There’s always somebody willing to work for less than you.
  104. 104. There’s always somebody who has more talent than you.
  105. 105. There’s always somebody who’s smarter than you.
  106. 106. There’s nobody out there who is exactly like you.
  107. 107. When they can, people choose to do business with people
 they like and respect.
  108. 108. Be real… Be nice… Be you...
  109. 109. The Challenges Are Real The uphill battle
  110. 110. CHALLENGES ARE REAL twitter.com/ rhedpixel
  111. 111. THE CLOUD OFTEN FAILS
  112. 112. OVERWHELMING CHOICES
  113. 113. STATISTICS LIE (CONTRADICT)
  114. 114. CONTENT RULES
  115. 115. NOT EVERY SITE MATTERS
  116. 116. NOT EVERY OPINION MATTERS
  117. 117. CONSIDER VOLUME
  118. 118. DON’T JUST LURK
  119. 119. TERMS OF SERVICE
  120. 120. sublicenseable transferable without limitation
  121. 121. Getting In Touch twitter.com/rhedpixel facebook.com/ RichHarringtonStuff plus.google.com/ +RichardHarrington/ linkedin.com/in/ richardharrington RichardHarrington.com vimeo.com/rhedpixel www.pinterest.com/ rhedpixel/

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