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Evaluation of User Experience: Inner-view to Google by Published Patents Related with User Experience

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Everybody talks about importance of user-experience but only few of us know what metrics Google cares. In this session, I will show inner-view to Google’s predicted perspective to measure happiness of users by ad-hocs and Google’s published patents.

Published in: Marketing

Evaluation of User Experience: Inner-view to Google by Published Patents Related with User Experience

  1. 1. Evaluation of User Experience: Inner-view to Google by Published Patents Related with User Experience @yigitkonur#brightonSEO @yigitkonur
  2. 2. Caution: It is a #slidestorm! Thankyou @marcustandler for inspiration! @yigitkonur
  3. 3. Download slidedecks: @yigitkonur #82 bit.ly/ux-by-google-patents @yigitkonur
  4. 4. Caution: I’m not working for Google! All the ideas presented on this presentation is my own and are not confirmed by Google. Patents belongs to Google Inc. @yigitkonur
  5. 5. Let’s get started!
  6. 6. We are SEO consultants!
  7. 7. We are highly-respectedmarketing consultants who do not have cool college grades.
  8. 8. We read a lot about SEO!
  9. 9. We have to read more than a lot!
  10. 10. Until it creates information overload!!
  11. 11. Happy Sunday Yiğit! 7400 new articles to read!
  12. 12. No worries, you just saved 1248 of them to Pocket. You can check them in your free time!
  13. 13. The most scary part is that vast majority of these articles are estimations & personal views.
  14. 14. The only certain information we can obtain is created by Google’s spokespeople.
  15. 15. Do you really believe in what Google’s spokespersons say?
  16. 16. Do you really believe in what Google’s spokespersons say? or Do you find it to be SAFE to take all SEO information from these spokespersons?
  17. 17. Well, I don’t feel safe!
  18. 18. Let’s look at an example!
  19. 19. Do you think SEO is dead?
  20. 20. Do you think SEO is dead? & Still came to #brightonSEO?
  21. 21. More than 1500 authors think so!
  22. 22. 1100 of these authors (%73) try to resurrect SEO with another name. Thank you for helping us!
  23. 23. These SEO killers might be top news sites of the world: Huffington Post Entrepreneur.com The Guardian Forbest Inc.com
  24. 24. After 10 years in SEO, I really get tired reading “unique“ articles that are actually copying the work of others! I was looking for something new and exciting…
  25. 25. Google Patents are amazing to explore!
  26. 26. The reason behind software patents
  27. 27. Patents are underrated articles showing us the future of SEO!
  28. 28. Patents take time to read & absorb
  29. 29. Patents are not easy to understand
  30. 30. Patents are not the best thing for non-technicals
  31. 31. After 10 years in SEO, I really get tired reading “unique“ articles that are actually copying the work of others! I was looking for something new and exciting...
  32. 32. Start reading with PageRank patent!
  33. 33. Explore Google’s Patents using Google Patents
  34. 34. Find Google’s Patents using Google Patents
  35. 35. Find Google’s Patents using Google Patents
  36. 36. Find Google’s Patents using Google Patents
  37. 37. Find Google’s Patents using Google Patents
  38. 38. Find Google’s Patents using Google Patents
  39. 39. BONUS: Inventor Stalking!
  40. 40. BONUS: Inventor Stalking!
  41. 41. BONUS: Inventor Stalking!
  42. 42. Don’t forget following the best one in this field
  43. 43. Don’t forget following the best one in this field
  44. 44. It is not the easiest way to practice SEO!
  45. 45. But, it is priceless to feel like Sherlock Holmes!
  46. 46. You learned fishing but still hungry?
  47. 47. Top 3 Key Findings for Google & UX by Patents
  48. 48. 1. User Experience at First Sight: SERPs
  49. 49. 1. User Experience at First Sight: SERPs
  50. 50. 1. CTR’s Effect on Google Rankings (SERP UX)
  51. 51. 1. CTR’s Effect on Google Rankings (SERP UX)
  52. 52. Represents User’s Computer Search Engine’s Infrastructure
  53. 53. User’s Computer Loads Top X Results User’s Click Feedback Sent to Search Infrastructure
  54. 54. Rank modifier engine takes feedback from users about CTR and manipulate rankings by working together with ranking and indexing engines.
  55. 55. 2. Watch Time Algorithm Affects the Rankings
  56. 56. 2. Watch Time Algorithm Affects the Rankings
  57. 57. Represents User’s Computer Search Engine’s Infrastructure
  58. 58. Search Engine answers user’s search query by listing related videos on SERP.
  59. 59. User opens the first video, watches it for 3 seconds then bounces back and clicks second video and watches it till the end.
  60. 60. If lots of users behave like this and pass the threshold, the search engine adjusts score and changes rankings.
  61. 61. 3. The Most Scary Search Patent Taken by Google
  62. 62. 3. The Most Scary Search Patent Taken by Google
  63. 63. 3. The Most Scary Search Patent Taken by Google
  64. 64. 3. The Most Scary Search Patent Taken by Google
  65. 65. 3. The Most Scary Search Patent Taken by Google
  66. 66. 3. The Most Scary Search Patent Taken by Google
  67. 67. 3. The Most Scary Search Patent Taken by Google
  68. 68. Represents User’s Computer Search Engine’s Infrastructure
  69. 69. By using biometric parameters, Google understands if we’re satisfied witha specific page and recommends a second search. Biometric Parameters • Increased body temperature • Pupil dilation • Eye twitching • Facial flushing • Decreased blink rate • Increased heart rate.
  70. 70. That’s all! 20 mins over :)
  71. 71. You are ready to lose yourself in Google Patents!
  72. 72. But, it is priceless to feel like Sherlock Holmes!

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