The document outlines the insights and involvement strategies implemented by Lesley Goodburn, Head of Communications and Engagement at Midlands and Lancashire CSU, to enhance patient experiences in healthcare. It discusses the completed and planned implementation of various healthcare initiatives across multiple Clinical Commissioning Groups (CCGs) and GP practices, along with the importance of user engagement and systematic feedback. Key learning points emphasize the necessity of early involvement, community participation, and tailored healthcare solutions to improve quality care.