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11
Proposal Part One - Part 1: Influence of Internet on Tourism Industry
Research Proposal: Influence of Internet on Tourism Industry
Introduction
The tourism industry has been among the best-valued sectors within the nation to generate massive revenue for the government. Besides, the industry is considered among the earliest since it started several decades ago. For an extended period, the industry uses Integrated Marketing Communications to promote their various products and services to the entire world. The introduction of technology in the industry leads to improvements in the sectors. Most individuals without extensive information on the tourism industry can access the data in their comfort zones. It implies that IT and internet technology play a significant role in ensuring effective strategy due to its existence globally.
Most European countries have tried to promote and implement internet technology in ensuring satisfactory delivery of products and services (Kayumovich, 2020). Since it has a custom within the tourism and hotel industry to provide intangible products and services, including but not limited to services alongside comfort, the internet has been an effective method of delivering its messages to the targeted customers. Also, through internet technology, the industry has achieved more customers in the global market, including the European market. The promotion of branding within the European tourism industry has been effective due to the introduction and implementation of internet technology. Thus, the internet is believed to significantly influence the tourism industry in various sectors, including but limited to infrastructure, travel, alongside the marketing sector. Before introducing the internet alongside the IT, travelling of customers was dangerous and unpleasant since travellers had constraint understanding of locations they were visiting.
As a result, the existing vacationers of time had limited knowledge of the cultures and terrain alongside the climate change and patterns necessary to stimulate the travelling issues. Therefore, tourism sectors, including but not limited to tour companies, travel agencies and other like hotels, had developed strategies necessary to promote booking and reservation processes (David-Negre et al. 2018). However, several decades ago, popular sites were visited by tourists. It implies that the tourism sectors within the local or remote area faced challenges of securing sufficient clients as people were could not define the destination. Also, shortage of information on a particular region leads to reduced travelling by visitors. The research involved the utilization of relevant literature review on the subject matter to provide factual information. Therefore, the report offers adequate information on the influence of the internet on the tourism industry. This research would give me the stage to show my finding and view and also propose how the internet can be leveraged to an extend i ...
11Proposal Part One - Part 1 Influence of Internet on TourismBenitoSumpter862
11
Proposal Part One - Part 1: Influence of Internet on Tourism Industry
Research Proposal: Influence of Internet on Tourism Industry
Introduction
The tourism industry has been among the best-valued sectors within the nation to generate massive revenue for the government. Besides, the industry is considered among the earliest since it started several decades ago. For an extended period, the industry uses Integrated Marketing Communications to promote their various products and services to the entire world. The introduction of technology in the industry leads to improvements in the sectors. Most individuals without extensive information on the tourism industry can access the data in their comfort zones. It implies that IT and internet technology play a significant role in ensuring effective strategy due to its existence globally.
Most European countries have tried to promote and implement internet technology in ensuring satisfactory delivery of products and services (Kayumovich, 2020). Since it has a custom within the tourism and hotel industry to provide intangible products and services, including but not limited to services alongside comfort, the internet has been an effective method of delivering its messages to the targeted customers. Also, through internet technology, the industry has achieved more customers in the global market, including the European market. The promotion of branding within the European tourism industry has been effective due to the introduction and implementation of internet technology. Thus, the internet is believed to significantly influence the tourism industry in various sectors, including but limited to infrastructure, travel, alongside the marketing sector. Before introducing the internet alongside the IT, travelling of customers was dangerous and unpleasant since travellers had constraint understanding of locations they were visiting.
As a result, the existing vacationers of time had limited knowledge of the cultures and terrain alongside the climate change and patterns necessary to stimulate the travelling issues. Therefore, tourism sectors, including but not limited to tour companies, travel agencies and other like hotels, had developed strategies necessary to promote booking and reservation processes (David-Negre et al. 2018). However, several decades ago, popular sites were visited by tourists. It implies that the tourism sectors within the local or remote area faced challenges of securing sufficient clients as people were could not define the destination. Also, shortage of information on a particular region leads to reduced travelling by visitors. The research involved the utilization of relevant literature review on the subject matter to provide factual information. Therefore, the report offers adequate information on the influence of the internet on the tourism industry. This research would give me the stage to show my finding and view and also propose how the internet can be leveraged to an extend i ...
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Most European countries have tried to promote and implement internet technology in ensuring satisfactory delivery of products and services (Kayumovich, 2020). Since it has a custom within the tourism and hotel industry to provide intangible products and services, including but not limited to services alongside comfort, the internet has been an effective method of delivering its messages to the targeted customers. Also, through internet technology, the industry has achieved more customers in the global market, including the European market. The promotion of branding within the European tourism industry has been effective due to the introduction and implementation of internet technology. Thus, the internet is believed to significantly influence the tourism industry in various sectors, including but limited to infrastructure, travel, alongside the marketing sector. Before introducing the internet alongside the IT, travelling of customers was dangerous and unpleasant since travellers had constraint understanding of locations they were visiting.
As a result, the existing vacationers of time had limited knowledge of the cultures and terrain alongside the climate change and patterns necessary to stimulate the travelling issues. Therefore, tourism sectors, including but not limited to tour companies, travel agencies and other like hotels, had developed strategies necessary to promote booking and reservation processes (David-Negre et al. 2018). However, several decades ago, popular sites were visited by tourists. It implies that the tourism sectors within the local or remote area faced challenges of securing sufficient clients as people were could not define the destination. Also, shortage of information on a particular region leads to reduced travelling by visitors. The research involved the utilization of relevant literature review on the subject matter to provide factual information. Therefore, the report offers adequate information on the influence of the internet on the tourism industry. This research would give me the stage to show my finding and view and also propose how the internet can be leveraged to an extend i ...
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Most European countries have tried to promote and implement internet technology in ensuring satisfactory delivery of products and services (Kayumovich, 2020). Since it has a custom within the tourism and hotel industry to provide intangible products and services, including but not limited to services alongside comfort, the internet has been an effective method of delivering its messages to the targeted customers. Also, through internet technology, the industry has achieved more customers in the global market, including the European market. The promotion of branding within the European tourism industry has been effective due to the introduction and implementation of internet technology. Thus, the internet is believed to significantly influence the tourism industry in various sectors, including but limited to infrastructure, travel, alongside the marketing sector. Before introducing the internet alongside the IT, travelling of customers was dangerous and unpleasant since travellers had constraint understanding of locations they were visiting.
As a result, the existing vacationers of time had limited knowledge of the cultures and terrain alongside the climate change and patterns necessary to stimulate the travelling issues. Therefore, tourism sectors, including but not limited to tour companies, travel agencies and other like hotels, had developed strategies necessary to promote booking and reservation processes (David-Negre et al. 2018). However, several decades ago, popular sites were visited by tourists. It implies that the tourism sectors within the local or remote area faced challenges of securing sufficient clients as people were could not define the destination. Also, shortage of information on a particular region leads to reduced travelling by visitors. The research involved the utilization of relevant literature review on the subject matter to provide factual information. Therefore, the report offers adequate information on the influence of the internet on the tourism industry. This research would give me the stage to show my finding and view and also propose how the internet can be leveraged to an extend i ...
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«Case Study of e-Services Development: New e-Business Idea in the Greek Winter Tourism Economy»
1. «Case Study of e-Ser vices Development: New eBusiness Idea in the Greek Winter Tourism
Economy»
1
Nhibe 2013 International Conference
29-30/8/2013 Chania, Crete
Darousis Eleftherios, Dr. Kitsios Fotis
Technology Management/Applied Informatics Dept.
University of Macedonia
Greece
2. Introduction
Darousis Eleftherios
Dr. Kitsios Fotis
18 Ski centers with 500.000 visitors/winter season
Increase of e-travel services usage (Eltrun [4])
Lack of competition
53.6% of Greek households are online (El.Stat. [6])
69% are online from mobile devices (El.Stat. [6])
1,9 million of Greek consumers bought online services and
products (Eltrun [4])
2
3. Useful Data
Darousis Eleftherios
Dr. Kitsios Fotis
Source: Eltrun
E-Business
Laboratory 2012
(eltrun.gr) [4]
From the above survey the 93% are using online travel and tourism e-services
The same category was in 3rd place in 2011
3
4. E-business Model
Michael Rappa (Business Models on the Web [8])
4
Darousis Eleftherios
Dr. Kitsios Fotis
5. Services
Darousis Eleftherios
Dr. Kitsios Fotis
Interactive online booking engine for winter sports equipment
and complete winter tourism services
Instant and reliable information about the status of Greek ski
centers
Introducing innovation in the industry and in the service against
competition
Online information database and directory for winter
destinations
Online directory , portal presentation and database for winter
destinations and ski centers
5
6. Services
Darousis Eleftherios
Dr. Kitsios Fotis
Winter sport tutorials for beginners through multimedia
applications and winter sports selection wizard
Use of multimedia technologies for basic learning from professionals and
national climbing groups
Desktop and mobile applications
Easy to use and portable use services
Virtual community services and social networking
6
E-forum, Online chat, Members area
7. Darousis Eleftherios
Dr. Kitsios Fotis
Swot Analysis
Strengths
Weaknesses
•Providing of innovative and easy to use
services
•Reliable and instant information for the
status of the Greek ski centers/resorts
•Mobile and desktop apps for portable and
easy access of the offered services
•Lack of providing live streaming image from
the ski centers
•Lack of trust in new entry start-up businesses
from consumers
Opportunities
Threats
•Lack of strong competition and opportunity
for innovation and entry in the market of
winter tourism
•Continuous increase in the usage of internet
and e-commerce services from Greek
consumers
•Possibility of future new innovative entries
•Increased competition from overseas markets
which offer the winter tourism product in
lower prices as a package
•Economical crisis in Greece, which affects
consumers behavior and preferences
•Continuous environmental pollution which
affect weather conditions with immediate
affect in the winter weather conditions
7
8. Innovation and Competition
Darousis Eleftherios
Dr. Kitsios Fotis
Provision from the competition of some services which are equally
8
attractive
Information on the status of ski centers is inefficient
Incomplete information about weather conditions
Lack of virtual community services
Absence of online booking winter gear mechanism
“Old Fashion” technology site with lack of cutting edge technologies (CMS,
SEO)
Failure to provide desktop and mobile application
Lack of affiliate travel and tourism services
Lack of interactivity with the user
Low level of competition in the particular sector
9. Marketing-Customers
Darousis Eleftherios
Dr. Kitsios Fotis
Target Groups:
Winter tourists
Winter sports and activities enthusiasts/fans
Winter shops as retailers and suppliers
Business and portals related with winter tourism that will advertise in the
website
Marketing Strategy
Marketing Promotional Techniques
“Traditional Marketing”
Digital
Distribution-Customer Loyalty
9
10. Marketing (Continue)
E-marketing
Monthly Newsletter
Direct Placement Advertisement
Google Ad Words
Google Network/Ad Sense
SEO
Social media
Facebook (4.000.000 Unique Greek Users, Eltrun [5])
Twitter (210.000 Unique Greek USers, Eltrun [5])
LinkedIn
Pinterest
10
Youtube
Darousis Eleftherios
Dr. Kitsios Fotis
11. Income and Expenditure
Darousis Eleftherios
Dr. Kitsios Fotis
Estimated income sources:
Winter equipment booking service fee
Membership packages
Affiliate tourism services commission earnings
Information SMS service fee earnings
Website Direct Advertisement and Google Network/Ad Sense
Advertisement in the mobile and desktop version
Estimated expenditure sources:
New business development cost
Digital Promotional Advertisement
Operational(physical and digital) costs
Website Development
Mobile App
Company facilities
Management-Consulting
Service fee cost for the e-payment provider
11
12. Future Strategic Planning
Darousis Eleftherios
Dr. Kitsios Fotis
Business activity expansion in the neighboring countries (Balkans/Bulgary)
Future international expansion overseas
Featured Services
Winter destinations and ski centers rating (comment) system
Geo location of POIs via Google Maps/Earth service
Mobile Augmented Reality of the most important and useful POIs (ski
routes)
Ski lessons online booking
Supplier filtering mechanism of winter equipment pricing (similar with
skroutz,gr for electronics)
12
13. References
Darousis Eleftherios
Dr. Kitsios Fotis
[1].Alco, Quantitative Research for Greek Winter Tourism Market, 2011
[2].Chaffey D., E-business and e-Commerce Management: Strategy,
Implementation and Practice, F.T. Prentice Hall, 2004
[3].Eglash Joanne, How to write a .com business plan, McGraw-Hill
Publishing, 2000
[4].Eltrun/AUEB, Annual E-commerce Greek Market Research, 2012
[5].Eltrun/AUEB, Annual Social Media Use Research, 2012
[6].El.Stat, ICT Usage Research from Greek Households, 2012
[7].Poutetsi C., Greek Ski Resorts, Electronic Article, Newspaper “TO
BHMA”, 2010
[8].Rappa M., Business Models on the Web: Managing the Digital Enterprise,
North Carolina State University, USA. 2000
13